I'm Damien Robert, a London-based SEO and web accessibility leader with 15+ years of international experience, specialising in B2B, charities, MedTech and highly regulated environments. I drive nonbranded organic growth, pipeline impact and international expansion across global markets, partnering closely with content, product marketing, engineering and corporate site teams to deliver measurable and accessible SEO outcomes across technical SEO, content optimisation, EEAT for YMYL content, and internationalisation. I champion SEO best practices, turn ambiguity into action and scale impact through governance, tooling and enablement. I stay deeply engaged with the future of search and AI-driven trends, translating emerging developments into practical, business-ready execution. I enjoy building strong cross-functional partnerships to deliver trusted, accessible search experiences that support sustainable global growth.

Damien Robert

I'm Damien Robert, a London-based SEO and web accessibility leader with 15+ years of international experience, specialising in B2B, charities, MedTech and highly regulated environments. I drive nonbranded organic growth, pipeline impact and international expansion across global markets, partnering closely with content, product marketing, engineering and corporate site teams to deliver measurable and accessible SEO outcomes across technical SEO, content optimisation, EEAT for YMYL content, and internationalisation. I champion SEO best practices, turn ambiguity into action and scale impact through governance, tooling and enablement. I stay deeply engaged with the future of search and AI-driven trends, translating emerging developments into practical, business-ready execution. I enjoy building strong cross-functional partnerships to deliver trusted, accessible search experiences that support sustainable global growth.

Available to hire

I’m Damien Robert, a London-based SEO and web accessibility leader with 15+ years of international experience, specialising in B2B, charities, MedTech and highly regulated environments. I drive nonbranded organic growth, pipeline impact and international expansion across global markets, partnering closely with content, product marketing, engineering and corporate site teams to deliver measurable and accessible SEO outcomes across technical SEO, content optimisation, EEAT for YMYL content, and internationalisation.

I champion SEO best practices, turn ambiguity into action and scale impact through governance, tooling and enablement. I stay deeply engaged with the future of search and AI-driven trends, translating emerging developments into practical, business-ready execution. I enjoy building strong cross-functional partnerships to deliver trusted, accessible search experiences that support sustainable global growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Fluent

Work Experience

Global SEO and Web Accessibility Lead at Convatec
January 1, 2021 - Present
Own and lead enterprise SEO strategy across 43 markets in a MedTech, highly regulated environment, partnering with Corporate Affairs, Content, Product, Engineering and regional marketing teams. Drove branded and nonbranded growth to support pipeline and revenue objectives. Executed hands-on technical SEO improvements (crawlability, indexation, Core Web Vitals, structured data, automation, canonicalisation) and international SEO (hreflang, localisation and domain strategy). Delivered a major domain consolidation and platform migration programme using Agile practices, resulting in +400% YoY organic sessions growth post-launch. Led content migration and optimisation, improved product and educational content through PIM/DAM optimisation (+32% organic sessions). Built a global Paid Search playbook enabling 200+ marketers to plan and integrate search while reducing agency reliance. Led an inclusive web accessibility programme integrated with search, reaching 700+ colleagues. Established scal
Senior SEO Strategist – International Growth and Technical SEO at Oban International
January 1, 2019 - December 31, 2020
Delivered international SEO growth strategies for global B2B, fintech-adjacent and enterprise brands across 80+ markets. Led international SEO programmes spanning EMEA, North America and APAC with a focus on multimarket scalability and localisation excellence. Managed high-profile clients including AXA Global Healthcare, BBC, Kaspersky, Ted Baker, Aberdeen, Fisher Investment and Parcel Monkey. Achieved +84% organic sessions growth for AXA across international markets and won Best Global Campaign at the Global Agency Awards. Generated +700% monthly organic traffic growth and +147% revenue growth for Parcel Monkey France through localisation-led SEO. Collaborated with developers, content teams and native-speaking stakeholders to align technical execution with regional search behaviour. Presented actionable insights and growth opportunities to senior client stakeholders.
SEO Coach, Trainer and Consultant at Freelance
January 1, 2012 - December 31, 2020
Supported SMEs, scaleups and organisations with hands-on SEO strategy, audits, technical roadmaps and capability building. Delivered SEO training and enablement for internal teams.

Education

Add your educational history here.

Qualifications

Agile WoW (Certified Scrum Product Owner)
January 11, 2030 - May 1, 2026

Industry Experience

Healthcare, Life Sciences, Professional Services, Software & Internet, Media & Entertainment, Non-Profit Organization, Education, Transportation & Logistics, Financial Services