Senior freelance digital growth, search & AI consultant with 15+ years’ experience advising global brands, agencies, charities and growth businesses. I help organisations improve online visibility and performance by strengthening SEO, paid media, AI search visibility, analytics, content, UX and conversion. I work confidently at both strategy and delivery levels—shaping growth plans, auditing digital performance, supporting website builds and relaunches, guiding teams and embedding best practice across the customer journey. I’m particularly focused on helping brands adapt to the evolving search landscape, including AI Overviews, generative search, entity visibility and AI-assisted marketing workflows.…

Damon Rutherford

Senior freelance digital growth, search & AI consultant with 15+ years’ experience advising global brands, agencies, charities and growth businesses. I help organisations improve online visibility and performance by strengthening SEO, paid media, AI search visibility, analytics, content, UX and conversion. I work confidently at both strategy and delivery levels—shaping growth plans, auditing digital performance, supporting website builds and relaunches, guiding teams and embedding best practice across the customer journey. I’m particularly focused on helping brands adapt to the evolving search landscape, including AI Overviews, generative search, entity visibility and AI-assisted marketing workflows.…

Available to hire

Senior freelance digital growth, search & AI consultant with 15+ years’ experience advising global brands, agencies, charities and growth businesses. I help organisations improve online visibility and performance by strengthening SEO, paid media, AI search visibility, analytics, content, UX and conversion.

I work confidently at both strategy and delivery levels—shaping growth plans, auditing digital performance, supporting website builds and relaunches, guiding teams and embedding best practice across the customer journey. I’m particularly focused on helping brands adapt to the evolving search landscape, including AI Overviews, generative search, entity visibility and AI-assisted marketing workflows.

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Skills

Experience Level

Work Experience

Digital Marketing Consultant at Fostering LLC
January 1, 2025 - Present
Organic and paid search and social media marketing support across the USA.
Digital Marketing Consultant at The Union
January 1, 2025 - Present
Providing worldwide organic and paid search support for a global not-for-profit organization, improving reach and engagement.
Digital Marketing Consultant at MRM
January 1, 2025 - Present
Working with MRM’s clients such as SABIC Bank, Tourism Ireland and A&O Shearman to measure digital performance and develop growth strategies.
Digital Marketing Consultant at Apostrophy
January 1, 2025 - Present
Providing digital marketing strategy and measurement for Apostrophy’s clients, focused on optimizing online performance.
Digital Marketing Consultant at Traction Consulting
January 1, 2024 - Present
Organic and paid search and social media marketing support for a USA-based technology implementation agency.
Digital Marketing Consultant at RICS
November 1, 2021 - December 31, 2022
On a large project to improve the efficiency of digital marketing processes, reducing time and budget spent.
Digital Marketing Consultant at Phonak
January 1, 2021 - Present
Worked with Phonak and distributors in the UK, Australia and New Zealand to raise online visibility through organic and paid search.
SEO Consultant at Healthy Foods
January 1, 2020 - December 31, 2021
Assessed organic search performance and developed strategies to increase readership.
SEO/Paid Search Consultant at Method
January 1, 2020 - December 31, 2022
Collaborated with healthcare clients on SEO, Google Ads and social media marketing.
SEO Consultant at HSBC
January 1, 2020 - December 31, 2021
Supported HSBC’s website team with SEO and content guidelines for a global website build.
SEO Consultant at Wunderman
January 1, 2019 - December 31, 2019
Developed content strategies for The Times finance section.
SEO Consultant at ORM Digital
January 1, 2019 - December 31, 2019
SEO consultancy for Great Western Railways project.
Digital Marketing Consultant at Todd Doors
January 1, 2019 - December 31, 2023
Developed local search performance and online reputation for Todd Doors’ stores.
SEO, Paid Search & Website Strategy Support at Reach Volunteering
January 1, 2018 - Present
Provided long-term support across SEO, paid search and website strategy, including support for the organisation’s 2025 website relaunch.
Digital Marketing Consultant at Unilever
January 1, 2018 - December 31, 2018
Digital marketing consultancy for Unilever client projects.
Digital Marketing Consultant at Marie Curie
January 1, 2018 - December 31, 2018
Digital marketing consultancy for charitable campaigns.
Digital Marketing Consultant at Unlimited Group
January 1, 2018 - December 31, 2018
Digital marketing consultancy work for multiple clients.
Digital Marketing Consultant at AnalogFolk
January 1, 2018 - December 31, 2021
Worked with clients including HSBC and Unilever on major projects over several years.
SEO Consultant at Hearst Media
January 1, 2018 - December 31, 2019
Helped Hearst Media teams develop content strategies for several brands.
SEO Consultant at British Heart Foundation
January 1, 2018 - December 31, 2020
Developed strategies to focus activities likely to increase online performance.
SEO and Paid Search Consultant at Reach Volunteering
January 1, 2018 - Present
Provided SEO, paid search and supported the 2025 website relaunch.
Digital Marketing Consultant at Ferrari World
January 1, 2016 - December 31, 2016
Digital marketing consultancy for brand campaigns.
SEO & Paid Search Consultant at Team Knowhow
January 1, 2016 - December 31, 2017
SEO & Paid Search consulting for ecommerce and retail initiatives.
SEO Consultant at University of Law
January 1, 2014 - December 31, 2015
SEO consultation for university site structure and content strategy.
Digital Consultant at Dixons Carphone
January 1, 2013 - December 31, 2014
Digital consulting across marketing channels and site optimization.
Director & Lead Consultant at Digitator
January 1, 2012 - Present
Founder and lead consultant delivering senior consultancy across SEO, paid media, AI-led search strategy, website launches, performance reporting, online reputation, local search, digital strategy and conversion improvement. Advises brands directly and partners with agencies requiring senior digital expertise. Covers search and digital strategy, AI visibility and search readiness, migrations/relaunches, SEO audits and roadmaps, paid search/social, measurement and dashboarding, reputation/local visibility improvement, and cross-channel growth planning.
Director at Digitator (Digital Marketing Agency)
January 1, 2012 - Present
Director of Digitator, leading global digital marketing performance projects for major brands. Responsible for SEO/AI campaigns, paid search, website launches, and cross-functional collaboration with client teams and external agencies to deliver high ROI.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Non-Profit Organization, Healthcare, Government, Retail, Telecommunications, Education, Other

Skills

Experience Level