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I’m a content strategist and creative producer with more than seven years of experience across Australia and New Zealand. I bring together strategy, storytelling and hands-on production, developing campaigns, directing and shooting content, and using performance data to improve results. My background spans agency, corporate, government, sport, education and lifestyle environments, so I’m comfortable adapting brand voice and creative ideas for different audiences and platforms. I enjoy taking content from the first idea through to the final edit and optimisation. Whether I’m building a content calendar, producing social assets, managing email journeys or working with senior stakeholders, I focus on creating clear, engaging work that supports measurable outcomes. I’m also passionate about using emerging AI tools thoughtfully to make content production more efficient while keeping quality, consistency and brand voice at the centre.…I’m a content strategist and creative producer with more than seven years of experience across Australia and New Zealand. I bring together strategy, storytelling and hands-on production, developing campaigns, directing and shooting content, and using performance data to improve results. My background spans agency, corporate, government, sport, education and lifestyle environments, so I’m comfortable adapting brand voice and creative ideas for different audiences and platforms. I enjoy taking content from the first idea through to the final edit and optimisation. Whether I’m building a content calendar, producing social assets, managing email journeys or working with senior stakeholders, I focus on creating clear, engaging work that supports measurable outcomes. I’m also passionate about using emerging AI tools thoughtfully to make content production more efficient while keeping quality, consistency and brand voice at the centre.

Dan Berry

Social Media Manager, Content Creator, Content Strategist, +4

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I’m a content strategist and creative producer with more than seven years of experience across Australia and New Zealand. I bring together strategy, storytelling and hands-on production, developing campaigns, directing and shooting content, and using performance data to improve results. My background spans agency, corporate, government, sport, education and lifestyle environments, so I’m comfortable adapting brand voice and creative ideas for different audiences and platforms. I enjoy taking content from the first idea through to the final edit and optimisation. Whether I’m building a content calendar, producing social assets, managing email journeys or working with senior stakeholders, I focus on creating clear, engaging work that supports measurable outcomes. I’m also passionate about using emerging AI tools thoughtfully to make content production more efficient while keeping quality, consistency and brand voice at the centre.…I’m a content strategist and creative producer with more than seven years of experience across Australia and New Zealand. I bring together strategy, storytelling and hands-on production, developing campaigns, directing and shooting content, and using performance data to improve results. My background spans agency, corporate, government, sport, education and lifestyle environments, so I’m comfortable adapting brand voice and creative ideas for different audiences and platforms. I enjoy taking content from the first idea through to the final edit and optimisation. Whether I’m building a content calendar, producing social assets, managing email journeys or working with senior stakeholders, I focus on creating clear, engaging work that supports measurable outcomes. I’m also passionate about using emerging AI tools thoughtfully to make content production more efficient while keeping quality, consistency and brand voice at the centre.

Available to hire

I’m a content strategist and creative producer with more than seven years of experience across Australia and New Zealand. I bring together strategy, storytelling and hands-on production, developing campaigns, directing and shooting content, and using performance data to improve results. My background spans agency, corporate, government, sport, education and lifestyle environments, so I’m comfortable adapting brand voice and creative ideas for different audiences and platforms.

I enjoy taking content from the first idea through to the final edit and optimisation. Whether I’m building a content calendar, producing social assets, managing email journeys or working with senior stakeholders, I focus on creating clear, engaging work that supports measurable outcomes. I’m also passionate about using emerging AI tools thoughtfully to make content production more efficient while keeping quality, consistency and brand voice at the centre.

Skills

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Advertising Illustration

Intermediate

Work Experience

Freelance Content Strategist & Creative Producer at Self Employed

January 1, 2026 - Present

Capture and produce story-led social content for brands across Australia and New Zealand. Embedded agency-side with Aspire Fundraising, translating client campaign strategies into content marketing plans and delivering paid and organic social assets across multiple accounts. Lead content end to end, including ideation, scripting, photography, videography and editing. Adapt brand voice and storytelling across different sectors, and use TikTok Ads Manager and Meta Ads Manager to interpret performance data and optimise creative.

Social Media and Content Manager at MA Services Group

January 1, 2025 - January 1, 2026

Delivered 44.7% organic LinkedIn follower growth in 12 months without paid advertising through a strategic, storytelling-led content approach. Contributed to more than seven major tender wins involving clients including F1, Coles, Amazon, VRC and Marvel Stadium. Built and managed the content calendar and production pipeline across video, photography and thought leadership, helping position the organisation as a leader in security, cleaning, facilities and events.

Head of Content at International Coaching Institute

February 1, 2024 - November 1, 2024

Owned end-to-end content strategy for an education community of more than 13,000 people across owned, email and social channels. Managed HubSpot CRM and CMS, developing targeted EDMs and lead-nurture journeys that drove a 28% lift in conversions. Created educational content to strengthen engagement and retention, integrated generative AI into copywriting and production, and optimised funnels using HubSpot, Meta Ads Manager and Google Analytics.

Senior Content Producer at Government of New Zealand, ACT Party

February 1, 2022 - January 1, 2024

Led the South Island content team during the 2023 General Election, delivering campaign content that contributed to the party’s record polling numbers. Produced photography and content with senior MPs, government officials and party leadership at official events and high-stakes public engagements. Translated complex policy and political priorities into clear public-facing narratives across digital, print and broadcast while maintaining a consistent brand experience.

Content Manager at New Zealand Thoroughbred Racing

January 1, 2020 - February 1, 2022

Built and grew an engaged racing community through content ideation, original series and storytelling across social, web and broadcast. Managed relationships with trainers, jockeys, athletes, owners and media while balancing commercial objectives and brand reputation. Travelled nationally to capture content at race days and major events, grew social following by 38% through high-profile events, and built and managed stakeholder EDMs through HubSpot.