Graphic Designer and Art Director with 12+ years of experience in branding, visual identity, and graphic design. I founded Dogma Studio and specialize in building strong visual systems—from logo and brand guidelines to marketing materials, packaging, and digital content—managing projects end-to-end with consistent quality. I’ve created 300+ brand identities and brandbooks across retail, manufacturing, education, travel, hospitality, and personal brands. I also lead design teams and coordinate photographers, videographers, copywriters, developers, and other specialists to deliver cohesive creative results across print and digital channels.…

Dan Blinov

Graphic Designer and Art Director with 12+ years of experience in branding, visual identity, and graphic design. I founded Dogma Studio and specialize in building strong visual systems—from logo and brand guidelines to marketing materials, packaging, and digital content—managing projects end-to-end with consistent quality. I’ve created 300+ brand identities and brandbooks across retail, manufacturing, education, travel, hospitality, and personal brands. I also lead design teams and coordinate photographers, videographers, copywriters, developers, and other specialists to deliver cohesive creative results across print and digital channels.…

Available to hire

Graphic Designer and Art Director with 12+ years of experience in branding, visual identity, and graphic design. I founded Dogma Studio and specialize in building strong visual systems—from logo and brand guidelines to marketing materials, packaging, and digital content—managing projects end-to-end with consistent quality.

I’ve created 300+ brand identities and brandbooks across retail, manufacturing, education, travel, hospitality, and personal brands. I also lead design teams and coordinate photographers, videographers, copywriters, developers, and other specialists to deliver cohesive creative results across print and digital channels.

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Language

Russian
Fluent
English
Advanced

Work Experience

Art Director / Founder at Dogma Studio
December 1, 2020 - Present
Founded and developed an independent studio focused on branding, graphic design, and visual communications. Managed the full project lifecycle from client negotiations and creative concept development to final delivery. Produced 300+ brand identities, brandbooks, visual identities, and creative concepts across multiple industries. Created logos, visual identities, marketing materials, packaging, presentations, websites, and social media content. Worked with major travel creators and participated in visual materials for the travel show “Two on the Road” for VK. Coordinated external designers, photographers, videographers, copywriters, and developers while maintaining consistent brand communication.
Art Director / Designer / Head of Design Department at Sturm
September 1, 2018 - May 1, 2025
Led and managed a design team, handling task assignment, workload, deadlines, and quality control. Developed and implemented the company’s visual strategy for the premium bathroom and furniture segment. Directed design of corporate websites and landing pages, including structure, visual design, and UI. Organized production of presentations and printed catalogs/brochures/flyers. Coordinated online and offline advertising campaigns, supervised social media content, and organized photo/video production for marketing. Prepared technical and informational product materials and developed concepts for exhibition stands, showrooms, corporate events, and industry exhibitions. Worked with contractors, printers, photographers, and agencies to ensure brand guideline compliance.
Graphic / Web Designer at Pro Name
May 1, 2017 - September 1, 2018
Created visual concepts for branding and rebranding projects across different industries. Worked on brands including SKA, Red Machine, and Zenit, producing logos, visual identities, and brandbook elements. Designed packaging, advertising materials, and marketing communications, and prepared visual assets for client pitches. Contributed to naming and communication projects as part of a creative team. Prepared production-ready files and supported projects through final delivery, adapting identities for different media and communication channels.
Corporate Graphic Designer at Kopirka SPB
August 1, 2016 - May 1, 2017
Developed print and advertising materials for corporate clients across industries. Produced brochures, catalogs, flyers, menus, posters, business cards, banners, and POS materials. Designed materials for restaurant chains, fitness clubs, educational and cultural organizations, and related projects for the Alexander Nevsky Lavra. Adapted visual identities for various print and advertising applications, prepared production-ready files, and coordinated with print production. Worked on large-format/outdoor advertising and exhibition materials while communicating directly with clients on technical requirements and managing multiple deadlines. Completed 300+ projects.
Graphic Designer at Coliseum Cultural Center
June 1, 2015 - May 1, 2016
Designed posters, flyers, forms, and printed promotional materials for cultural events. Created visual assets for event promotion and installations displayed in Saint Petersburg’s central areas, including Nevsky Prospekt.
Design Department Assistant at St. Petersburg Art College named after N. Roerich
September 1, 2013 - June 1, 2016
Supported the college’s online publication and created posters, exhibition stands, and promotional materials. Balanced academic responsibilities with freelance design work for printing companies and business clients.

Education

Specialization: Design / Graphic Design at St. Petersburg Art College named after N. Roerich
September 1, 2013 - June 1, 2016

Qualifications

Driving license — Category B
January 11, 2030 - August 16, 2026

Industry Experience

Retail, Manufacturing, Education, Travel & Hospitality, Media & Entertainment, Other
    Dogma Design Studio — Brand Identity & Brandbook

    Dogma Design Studio is a branding project focused on creating a distinctive and cohesive visual identity for a modern design studio.

    The Challenge

    The goal was to develop an identity that would reflect the studio’s creative approach while remaining professional, recognizable, and flexible enough to work across different types of visual communication.

    The identity needed to balance a strong personality with a clean and systematic design language.

    The Concept

    The visual identity is built around a bold typographic approach and a distinctive logotype. Typography plays a central role in the system, creating a recognizable character while allowing the identity to remain flexible across different applications.

    The design combines simplicity, structure, and expressive graphic solutions to create a visual language that feels both contemporary and confident.

    What Was Developed

    — Logo and logotype
    — Visual identity system
    — Typography system
    — Graphic elements
    — Composition principles
    — Brand applications
    — Brandbook with identity guidelines

    The Result

    The result is a flexible and recognizable identity for Dogma Design Studio, designed to communicate the studio’s creative character while maintaining consistency across different media.

    The brandbook establishes a clear visual framework for using the identity and provides a foundation for its further development across digital and printed materials.

    Osnova Sna — Visual Identity & Brandbook

    Osnova Sna is a visual identity and brandbook project for a brand connected with sleep, rest, and inner recovery.

    The Challenge

    The goal was to create a recognizable visual identity that communicates a sense of calm, silence, and immersion into sleep while remaining modern, minimal, and functional.

    The challenge was to move away from obvious visual clichés and develop a distinctive visual language that could work consistently across different formats and touchpoints.

    The Concept

    The identity is built around the idea of sleep as a separate space — a state somewhere between reality and imagination. The visual system combines minimalism, soft graphic elements, and expressive typography.

    The logo serves as the main brand identifier, while supporting graphic elements help create a cohesive visual world and establish a recognizable brand atmosphere.

    What Was Developed

    — Logo and logo variations
    — Brand color palette
    — Typography system
    — Graphic elements and usage principles
    — Composition and layout principles
    — Brand identity applications
    — Brandbook defining the key rules of the visual identity

    The Result

    The project resulted in a cohesive visual system for Osnova Sna, designed to work across different communication channels — from printed materials to digital applications.

    The brandbook establishes the core visual principles and makes the identity scalable, allowing new brand materials to be created within a consistent system while maintaining a strong and recognizable visual presence.

    Lik.Pro — Stage Lighting Brand Identity

    A complete brand identity project for Lik.Pro, a company specializing in professional stage lighting equipment rental.

    The goal was to create a bold, modern, and recognizable visual identity that reflects the energy of live events, professional equipment, technology, and reliability.

    My role

    • Brand identity design
    • Logo design
    • Visual identity system
    • Typography
    • Graphic elements
    • Brand guidelines
    • Art direction

    I developed a flexible identity system built around a strong and memorable logo, designed to work effectively across digital platforms, equipment, event materials, and other brand applications.

    The result is a modern and confident visual identity that connects the brand with the world of live events, stage production, and professional lighting, while maintaining a clean and highly recognizable appearance.

    Estetika Vkusa — Restaurant Brand Identity

    A complete visual identity project for Estetika Vkusa, a food and restaurant brand focused on creating a distinctive and memorable dining experience.

    The main goal was to build a warm, expressive, and recognizable identity that communicates taste, quality, hospitality, and personality while standing out in the competitive food and hospitality market.

    My role

    • Brand identity design
    • Logo and lettering design
    • Graphic design
    • Typography
    • Visual identity system
    • Brand guidelines
    • Art direction

    I created a cohesive visual language that could be applied across different restaurant and catering touchpoints, from the main identity to printed and promotional materials.

    The result is a distinctive and character-driven brand identity that combines expressive lettering with a refined visual system, giving the brand a strong and recognizable presence.

    Touch — Jewelry Brand Identity

    A complete branding project for Touch, a jewelry brand specializing in meaningful pieces created from personal impressions and memories.

    The goal was to develop a sophisticated and recognizable visual identity that would communicate emotion, intimacy, craftsmanship, and premium quality while remaining clean and contemporary.

    My role

    • Brand identity design
    • Logo design
    • Visual identity system
    • Typography and color palette
    • Packaging design
    • Brand guidelines
    • Art direction

    I developed the visual system from the logo through to packaging and brand applications, creating a cohesive identity that works across both digital and physical touchpoints.

    The final result is a refined and emotionally driven brand identity designed to make each piece of jewelry feel personal, memorable, and special.

    Tunica — Women’s Wear Brand Identity

    A complete brand identity project for Tunica, a women’s fashion brand.

    The goal was to create a sophisticated and memorable visual identity that reflects femininity, elegance, modern fashion, and confidence, while remaining versatile enough to work across different brand touchpoints.

    My role

    • Brand identity design
    • Logo design
    • Visual identity system
    • Typography
    • Color palette
    • Brand guidelines
    • Art direction

    I developed a cohesive visual language for the brand, combining a refined logo with a clean and distinctive identity system designed for both digital and physical applications.

    The result is a contemporary fashion identity that communicates elegance and character while maintaining a strong, recognizable presence across the brand.