Available to hire
I am a marketing and growth professional with 20+ years of international experience, driven by data and a passion for turning insights into action. I’ve led revenue-impact projects of EUR 500K+ and built high-performing teams of 10–15 people, translating complex funnels into clear priorities that restore growth.
I specialise in marketing audits, full-funnel diagnostics, and hands-on execution—from analytics frameworks to SEO and CRO. I enjoy rapid prototyping, AI-assisted automation, and collaborating with students and developers to deliver fast, measurable results for SMEs and organisations worldwide.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
English
Advanced
German
Advanced
French
Beginner
Spanish; Castilian
Beginner
Hungarian
Beginner
Work Experience
Head of Growth at CareerTeam
January 1, 2021 - August 31, 2022Led website UX improvements yielding a 68% increase in ROI. Managed strategic initiatives enhancing product launch strategies and client relations.
Senior Marketer at PMT Cargo
February 1, 2017 - September 30, 2019Oversaw marketing strategies during digital transformations, optimizing online presence and audience engagement across platforms.
Founder at iZiViD (via Parantas Holding)
January 1, 2025 - PresentFounded and leads a video-call platform for divorced and long-distance parents, and growing DistanceDads.com as a content and community platform. Manages student teams and developers (React, Next.js, Node.js), translating requirements into deliverables. Applies rapid prototyping and automation (AI and no-code) to validate ideas, reduce rework, and speed delivery. Authored The Ultimate Long-Distance Dads Guide for a global audience.
Marketing Trailblazer | ROI Enhancement Partner at Brainspiration (Freelance)
July 1, 2007 - PresentDelivers marketing audits and full-funnel diagnostics for SMEs and larger organisations. Worked with clients including KLM, Grolsch, and Wilkinson Sword. Generated EUR 250K+ in sponsorship and subsidies, collaborating with Bacardi and the Municipality of Amsterdam.
Ad Interim Digital Marketing Manager at Civas B.V.
February 1, 2023 - February 1, 2024Developed a robust marketing data framework; crafted research-driven marketing strategies for three units. Managed budgets for ROI and performance. Led rebranding and coordinated teams and agencies. Implemented digital referral initiatives for visibility. Directed CRO and managed SEO.
Growth Marketer at Copernica
February 1, 2022 - June 1, 2022Implemented growth marketing principles and lean startup methodology. Improved recruitment campaigns, tripling the application conversion rate.
Marketing Manager at PMT Cargo Smartpoint (PMT Schiphol)
February 1, 2020 - September 1, 2020Digitised four business units and implemented digital marketing strategies. Identified and targeted new customer segments, increasing turnover by 25%. Enhanced website UX/UI, increasing lead conversion by 74%.
Senior Marketer at Amsterdam Museum
April 1, 2017 - March 1, 2018Convinced leadership to change strategy, saving EUR 300K in costs. Increased local brand visibility and lifted daily ticket sales by 15%. Developed marcom strategies that increased brand awareness by 42%. Secured media coverage for campaigns and exhibitions.
Marketing Manager at Libra Energie
January 1, 2015 - June 1, 2015Transitioned physical training programs into webinars, doubling customer satisfaction to 88%. Outperformed competitors' media campaigns, achieving the highest brand awareness uplift in our segment during the campaign. Restructured the marketing department, increasing marketing output by 150%.
Education
Master of Science (MSc), Marketing, Economics at University of Amsterdam
January 11, 2030 - March 3, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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