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I'm a fractional SEO director with 20 years' marketing experience, helping B2B brands improve search visibility and drive sustainable organic growth. I spent a decade as Marketing Director at a £90m manufacturing group, then moved into advisory and hands-on work with SMEs and marketing teams across various B2B sectors. I work on positioning, lead generation, and channel optimisation - with a particular focus on search strategy and technical SEO. I bring commercial thinking and practical problem-solving, whether auditing a site architecture, leading strategy, or fixing the fundamentals that most agencies miss.…I'm a fractional SEO director with 20 years' marketing experience, helping B2B brands improve search visibility and drive sustainable organic growth. I spent a decade as Marketing Director at a £90m manufacturing group, then moved into advisory and hands-on work with SMEs and marketing teams across various B2B sectors. I work on positioning, lead generation, and channel optimisation - with a particular focus on search strategy and technical SEO. I bring commercial thinking and practical problem-solving, whether auditing a site architecture, leading strategy, or fixing the fundamentals that most agencies miss.

Dan George

SEO Expert, Marketing Consultant, PPC Manager, +1

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I'm a fractional SEO director with 20 years' marketing experience, helping B2B brands improve search visibility and drive sustainable organic growth. I spent a decade as Marketing Director at a £90m manufacturing group, then moved into advisory and hands-on work with SMEs and marketing teams across various B2B sectors. I work on positioning, lead generation, and channel optimisation - with a particular focus on search strategy and technical SEO. I bring commercial thinking and practical problem-solving, whether auditing a site architecture, leading strategy, or fixing the fundamentals that most agencies miss.…I'm a fractional SEO director with 20 years' marketing experience, helping B2B brands improve search visibility and drive sustainable organic growth. I spent a decade as Marketing Director at a £90m manufacturing group, then moved into advisory and hands-on work with SMEs and marketing teams across various B2B sectors. I work on positioning, lead generation, and channel optimisation - with a particular focus on search strategy and technical SEO. I bring commercial thinking and practical problem-solving, whether auditing a site architecture, leading strategy, or fixing the fundamentals that most agencies miss.

Available to hire

I’m a fractional SEO director with 20 years’ marketing experience, helping B2B brands improve search visibility and drive sustainable organic growth. I spent a decade as Marketing Director at a £90m manufacturing group, then moved into advisory and hands-on work with SMEs and marketing teams across various B2B sectors.
I work on positioning, lead generation, and channel optimisation - with a particular focus on search strategy and technical SEO. I bring commercial thinking and practical problem-solving, whether auditing a site architecture, leading strategy, or fixing the fundamentals that most agencies miss.

Skills

Experience Level

Expert

Expert

Expert

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Expert

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Expert

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Expert

Work Experience

Strategic Advisor & Equity Stakeholder at OpenIntro

August 1, 2025 - Present

Joined as marketing lead and equity holder. Led go-to-market strategy through pivots, most recently developing a fintech brand partnership model targeting category exclusivity. Secured multiple partners for a sector hub model ahead of a planned funding round.

Founder & Consultant at Little Green Agency

August 1, 2025 - Present

Boutique SEO and digital marketing consultancy serving B2B clients across the UK, with a specialism in SaaS, creative, and technology sectors. Lead outbound automation and inbound growth, deliver SEO and content strategies, and build scalable SOPs for client delivery. Key achievements include building an AI-powered outbound lead generation pipeline, achieving page-one rankings for multiple keywords, and securing repeat consultancy engagements.

Founder at TradeHalo

February 1, 2025 - Present

Conceived, designed, and launched TradeHalo, an AI-powered phone assistant for sole trader tradespeople. Managed product development, branding, marketing, and paid acquisition across Meta. Built and iterated the full tech stack including voice AI, telephony, and automated onboarding flows.

Co-founder & Marketing Lead at Little Green Basket

November 1, 2021 - Present

Co-founded a purpose-driven eCommerce business offering vegan products and curated gift hampers on Shopify. Brand development, performance marketing with positive ROAS, and Klaviyo email flows for cart recovery and upsells.

Group Marketing Director at COBA Holdings Group Ltd / COBA EMEA Group Ltd

January 1, 2021 - July 1, 2025

Directed global marketing strategy for an international group of ten B2B manufacturing businesses with turnover >£70M. Managed a team of 10+ across UK, Europe, and South Africa, with a £400k annual budget. Led digital transformation (email automation, SEO insourcing via BrightEdge, GA4 migration across 20+ websites), PPC optimization, digital PR, email automation, CRO, eCommerce & martech, M&A marketing, NPS improvement, and cost savings; mentored four marketing managers.

Group Marketing Manager at COBA Group

July 1, 2013 - December 1, 2020

Led regional marketing across multiple European brands within the COBA Group, managing a team of seven marketers and creatives across campaign strategy, CRM implementation, content production, and event marketing. Key outputs included a stand-out eBook, SEO-driven tools, CRM transformation, and high-ROI events.

Multimedia Designer at COBA Europe

July 1, 2005 - June 1, 2013

Delivered design and digital development across COBA Europe's marketing and eCommerce functions, supporting product launches and international campaigns. Web development, eCommerce front-end, multilingual print assets, and a research project with Loughborough University to validate product claims.