Industrial Engineer with over 4 years of experience in marketing analysis, trade marketing, and business intelligence.\nI design KPI-driven dashboards and data stories (Power BI, Excel) to guide marketing and sales decisions. I enjoy collaborating with cross-functional teams to turn data into actionable insights.

Daniela Piñeros Avilán

Industrial Engineer with over 4 years of experience in marketing analysis, trade marketing, and business intelligence.\nI design KPI-driven dashboards and data stories (Power BI, Excel) to guide marketing and sales decisions. I enjoy collaborating with cross-functional teams to turn data into actionable insights.

Available to hire

Industrial Engineer with over 4 years of experience in marketing analysis, trade marketing, and business intelligence.\nI design KPI-driven dashboards and data stories (Power BI, Excel) to guide marketing and sales decisions. I enjoy collaborating with cross-functional teams to turn data into actionable insights.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Data Analyst
December 1, 2023 - December 1, 2024
Created and automated Power BI dashboards to monitor field team performance for the Samsung brand. Cleaned, transformed, and modeled data for regional, channel, and category comparisons. Streamlined reporting processes, reducing delivery time by 40%. Generated insights to guide marketing and sales strategies. Supported marketing campaigns execution and reporting through CRM and data analytics.
Operations Analyst at Bawer Company
April 1, 2021 - April 1, 2022
Planned operations and analyzed the performance of technical service projects; coordinated cross-functional teams to optimize processes and efficiency.
Intern at Previsora Seguros
May 1, 2020 - November 1, 2020
Supported enterprise initiatives including TOGAF framework implementation and data tasks.
Senior Research Executive at Dichter & Neira
February 20, 2025 - September 20, 2025
Lead market research projects for different brands. Analyze KPIs, visualize results, and apply data storytelling for executive-level presentations.

Education

Bachelor's Degree in Industrial Engineering at Universidad Distrital Francisco José de Caldas
January 11, 2030 - December 17, 2025

Qualifications

Excel and Access
January 11, 2030 - December 17, 2025
SENA Virtual Marketing Analytics
January 11, 2030 - December 17, 2025
NetZUN Marketing Digital
January 11, 2030 - December 17, 2025
NetZUN Data Analytics
January 11, 2030 - December 17, 2025
Power BI Data Visualization Training
January 11, 2030 - December 17, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education