Daniela Piñeros Avilán
nI design KPI-driven dashboards and data stories (Power BI, Excel) to guide marketing and sales decisions. I enjoy collaborating with cross-functional teams to turn data into actionable insights.
About
Industrial Engineer with over 4 years of experience in marketing analysis, trade marketing, and business intelligence.\nI design KPI-driven dashboards and data stories (Power BI, Excel) to guide marketing and sales decisions. I enjoy collaborating with cross-functional teams to turn data into actionable insights.
- 3 years' experience
- Joined December 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Education
Work experience· 4 roles
Lead market research projects for different brands. Analyze KPIs, visualize results, and apply data storytelling for executive-level presentations.
Created and automated Power BI dashboards to monitor field team performance for the Samsung brand. Cleaned, transformed, and modeled data for regional, channel, and category comparisons. Streamlined reporting processes, reducing delivery time by 40%. Generated insights to guide marketing and sales strategies. Supported marketing campaigns execution and reporting through CRM and data analytics.
Planned operations and analyzed the performance of technical service projects; coordinated cross-functional teams to optimize processes and efficiency.
Education
Certifications and awards· 5
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