I am a passionate product designer with a strong background in graphic design and user experience. I thrive on creating innovative solutions that enhance user interaction and drive engagement. Over the years, I have honed my skills in design thinking, working closely with teams to bring creative ideas to life. My experience spans across various industries where I have successfully led projects from conception to execution, always prioritizing user needs and business goals.…

Daniela Gutiérrez

I am a passionate product designer with a strong background in graphic design and user experience. I thrive on creating innovative solutions that enhance user interaction and drive engagement. Over the years, I have honed my skills in design thinking, working closely with teams to bring creative ideas to life. My experience spans across various industries where I have successfully led projects from conception to execution, always prioritizing user needs and business goals.…

Available to hire

I am a passionate product designer with a strong background in graphic design and user experience. I thrive on creating innovative solutions that enhance user interaction and drive engagement. Over the years, I have honed my skills in design thinking, working closely with teams to bring creative ideas to life. My experience spans across various industries where I have successfully led projects from conception to execution, always prioritizing user needs and business goals.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Diseñador Gráfico / Diseño de Producto at WallaWeb
January 1, 2023 - Present
Designed user-centered prototypes using Figma that enhanced interface intuitiveness, navigation, and user experience through improved information architecture and defined user flows. Created wireframes and MVP responsive prototypes following a mobile-first approach, and conducted usability tests, A/B testing, and result analysis to guide decisions. Implemented design systems (Design Systems, Atomic Design) to boost visual coherence and team efficiency, collaborating with interdisciplinary teams to reduce production time by 10%. Additionally, managed and created daily social media content to maintain engagement, developed graphic campaigns to foster community participation, and applied analytics to optimize strategies for smarter decision-making.
Product Designer at Negami
December 31, 2022 - September 12, 2025
Managed social networks accounts, increasing the follower community by 50%. Designed campaigns for event launches, generating a great expectation and participation. Published networks advertising, reaching an objective audience effectively and relevantly.
Diseñador Gráfico at Negami
December 31, 2022 - August 11, 2025
Managed social media accounts, expanding follower base by 50%. Designed event launch campaigns that generated high anticipation and participation. Executed social media advertising to reach wider, targeted audiences. Redesigned advertising materials and websites, improving brand image and usability. Created innovative visual identities that set brands apart from competitors. Collaborated on advertising campaigns providing graphics for various media with high ROI. Designed printed materials like brochures and posters to boost brand visibility in physical spaces. Responsible for producing compelling client presentations facilitating quick approvals and client satisfaction.
Diseñador Gráfico at Trayectorio Constructora Inmobiliaria
January 1, 2022 - Present
Developed brand visual identity with logos and color palettes, strengthening brand recognition. Managed social media accounts, increasing online presence and generating a 35% rise in client contacts for sales. Created diverse advertising content including billboards, flyers, banners, and web design, leading to higher client attraction. Produced video and photographic campaign content that drove greater engagement. Designed corporate identity materials and marketing campaign advertisements, boosting sales conversion rates. Collaborated closely with marketing teams to improve content reach and interaction, designed infographics and presentations for clearer complex information communication, and adjusted designs based on client feedback to ensure project success. Photography was also taken and edited to establish a unique brand visual identity that increased website traffic by 20%.
Diseñador Gráfico at Grupo Ocesa
December 31, 2021 - August 11, 2025
Managed and nurtured social media communities, resulting in a more engaged and loyal audience. Planned and created social content aligned with brand strategy, enhancing brand message consistency. Designed advertising materials such as flyers and banners, leading to increased visibility for company events and a 40% rise in ticket sales. Actively engaged with audience inquiries and moderated comments to improve online reputation. Implemented growth strategies that grew followers by 60% in one year. Applied audience segmentation and A/B testing to optimize campaign effectiveness, delivering steady engaging visual content daily. Developed graphical campaigns to foster community engagement and organized local events to strengthen client relations. Partnered with brands for high-impact promotional content and strategic alliances.
Diseñador Gráfico at WeProm Marketing
December 31, 2020 - August 11, 2025
Handled social media accounts, increasing community interaction by 25%. Created social media content to enhance organic reach. Developed comprehensive visual identities for emerging brands including brand manuals. Coordinated production of graphic materials across print and digital channels ensuring quality and deadlines. Introduced tools to streamline creative processes and improve visual proposal generation. Collaborated with marketing and communication teams to maintain visual consistency in advertising. Presented graphic proposals to clients, securing first-round approval in 80% of cases. Managed multiple projects simultaneously, prioritizing tasks and maintaining quality standards.
Graphic Designer at Grupo Oceana
January 1, 2020 - Present
Developed visual content for marketing campaigns, optimizing performance metrics by 25%. Collaborated with cross-functional teams to create cohesive branding across all materials and platforms.

Education

Máster en Product Design (UX UI Design) at BAU, Centro universitario de Artes y Diseño de Barcelona
January 11, 2030 - August 11, 2025
Licenciatura en Diseño Gráfico at ITESO Instituto Tecnológico y de Estudios Superiores de Occidente
January 11, 2030 - August 11, 2025
Master in Product Design at BAU, Centro Universitario de Artes y Diseño de Barcelona
January 1, 2022 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Real Estate & Construction, Retail, Professional Services
    Elevate Wellness Community
    Elevate – Wellness Community Center, Barcelona Elevate is a holistic wellness hub in the heart of Barcelona, designed to inspire physical vitality, mental clarity, and a deep sense of community. Bringing together yoga, ice baths, breathwork, and other restorative practices, Elevate offers a space where individuals can reconnect with themselves and others in a supportive, uplifting environment. The branding captures the center’s essence—light, fluid, and energising, with a visual identity that reflects both the serenity of mindful practices and the invigorating rush of transformative experiences. Natural tones, flowing lines, and minimalist typography embody balance and clarity, while subtle Mediterranean influences root the brand firmly in its Barcelona location. Elevate is more than a place—it’s a movement towards conscious living, where every detail, from the space to the brand language, invites people to rise to their best selves.…