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I’m Daniel Alegrete, a senior paid media strategist and fractional marketing leader with 9+ years of experience helping brands grow through performance-focused advertising across Google, Meta, LinkedIn, and programmatic channels. I’ve led end-to-end strategy and execution—turning business goals into integrated media plans, guiding campaign setup and optimization, and delivering clear measurement and reporting to senior stakeholders.…I’m Daniel Alegrete, a senior paid media strategist and fractional marketing leader with 9+ years of experience helping brands grow through performance-focused advertising across Google, Meta, LinkedIn, and programmatic channels. I’ve led end-to-end strategy and execution—turning business goals into integrated media plans, guiding campaign setup and optimization, and delivering clear measurement and reporting to senior stakeholders.

Daniel Alegrete

Digital Marketer, Marketing Strategist, PPC Manager, +6

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I’m Daniel Alegrete, a senior paid media strategist and fractional marketing leader with 9+ years of experience helping brands grow through performance-focused advertising across Google, Meta, LinkedIn, and programmatic channels. I’ve led end-to-end strategy and execution—turning business goals into integrated media plans, guiding campaign setup and optimization, and delivering clear measurement and reporting to senior stakeholders.…I’m Daniel Alegrete, a senior paid media strategist and fractional marketing leader with 9+ years of experience helping brands grow through performance-focused advertising across Google, Meta, LinkedIn, and programmatic channels. I’ve led end-to-end strategy and execution—turning business goals into integrated media plans, guiding campaign setup and optimization, and delivering clear measurement and reporting to senior stakeholders.

Available to hire

I’m Daniel Alegrete, a senior paid media strategist and fractional marketing leader with 9+ years of experience helping brands grow through performance-focused advertising across Google, Meta, LinkedIn, and programmatic channels. I’ve led end-to-end strategy and execution—turning business goals into integrated media plans, guiding campaign setup and optimization, and delivering clear measurement and reporting to senior stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Fractional Paid Media Director at V3M Digital

June 1, 2026 - Present

Owned end-to-end paid media strategy and execution for political, B2B, and lead-generation accounts—from campaign setup through optimization and reporting. Supported agency growth through proposal development, forecasting, and new-business pitches. Integrated AI into agency workflows to streamline campaign analysis, research, reporting, and marketing operations.

Fractional Director of Omnichannel Campaigns at Blink Agency

June 1, 2026 - Present

Led omnichannel campaign strategy for healthcare and professional services clients, translating business objectives into integrated media and campaign plans. Coordinated cross-functional execution with internal teams, account management, and external ad operations partners to ensure delivery aligned with strategy and client goals. Helped expand agency capabilities by embedding performance marketing principles, measurement, and optimization frameworks into broader service offerings.

Paid Media Director at Haute Living

February 1, 2026 - June 1, 2026

Led paid media strategy, CRM operations, conversion optimization, and AI-powered marketing initiatives across Luxury Real Estate, Private Aviation, and Luxury Travel. Owned campaign strategy, budget allocation, media planning, audience targeting, creative direction, and performance optimization across Meta and Google Ads. Designed and implemented AI-powered marketing intelligence systems to automate campaign audits, creative performance analysis, competitor monitoring, and strategic recommendations. Managed CRM workflows, lead-routing processes, and marketing automation initiatives through Zapier and integrated technology platforms. Led landing page strategy, testing, and optimization efforts using AI-assisted development tools to improve conversion rates and lead quality.

Material+ — Media Strategy Manager at Material+

October 1, 2024 - January 31, 2026

Generated over $11.5M in sales-qualified opportunities through integrated B2B lead-generation programs for a Fortune 500 organization. Increased graduate-program applications by 2.38% YoY via audience-cluster restructuring and mid-funnel optimization for a top-ranked U.S. business school. Built full-funnel media frameworks spanning Search, Social, Programmatic, publisher partnerships, and emerging channels, managing annual media investments of $1M–$2M. Presented strategy, performance insights, and optimization recommendations to senior client stakeholders and executive leadership.

Media Strategy Manager at Material+

October 1, 2024 - January 31, 2026

Generated more than $11.5M in Sales Qualified Opportunities through integrated B2B lead-generation programs for a Fortune 500 organization. Increased graduate-program applications by 2.38% YoY through audience-cluster restructuring and mid-funnel optimization for a top-ranked U.S. business school. Developed full-funnel media frameworks spanning Search, Social, Programmatic, publisher partnerships, and emerging media channels, managing annual media investments between $1M and $2M. Presented strategic recommendations, media plans, and performance reviews to senior client stakeholders and executive leadership while guiding clients through media strategy, measurement frameworks, attribution considerations, and optimization opportunities.

Digital Media Manager at Vertical3 Media

October 1, 2022 - September 30, 2024

Managed end-to-end media strategy and execution across Search, Social, Programmatic, Video, and Display channels for clients throughout the U.S. and Latin America. Led and mentored paid-media specialists through platform training, campaign reviews, performance coaching, and strategic guidance, helping team members strengthen their capabilities in Google Ads, Meta Ads, campaign optimization, reporting, and client communication. Supported business development through media planning, forecasting, and participation in new-business pitches.

Senior Paid Media Planner & Buyer at Vertical3 Media

May 1, 2020 - September 30, 2022

Led cross-channel media planning and buying across Search, Social, and Programmatic channels; contributed to revenue growth and client outcomes; mentored junior staff and supported new business pitches.

Digital Media Manager (Senior Paid Media Planner & Buyer | Paid Media Planner & Buyer) at Vertical3 Media

May 1, 2017 - September 30, 2024

Joined the agency as its third employee and helped scale annual revenue from low six figures to more than $2M. Managed end-to-end media strategy and execution across Search, Social, Programmatic, Video, and Display for clients across the U.S. and Latin America. Led and mentored paid-media specialists through platform training, campaign reviews, performance coaching, and strategic guidance across Google Ads, Meta Ads, optimization, reporting, and client communication. Supported business development with media planning, forecasting, and participation in new-business efforts.

Paid Media Planner & Buyer at Vertical3 Media

May 1, 2017 - September 30, 2020

Joined the agency as its third employee and helped scale annual revenue from six figures to over $2M, managing end-to-end media strategy and execution across Search, Social, Programmatic, Video, and Display channels for U.S. and Latin American clients. Led and mentored junior staff, supported business development through forecasting and pitches.