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Senior Social Media & Digital Marketing Specialist with 5+ years of experience developing social-first content strategies, managing multi-platform digital ecosystems, and producing high-performing content for international brands and media organizations. Proven track record of growing audiences organically, leading real-time content production, covering major international events, and translating performance insights into measurable growth. Experienced managing Instagram, Facebook, TikTok, YouTube, LinkedIn, X and WhatsApp while collaborating with editorial, marketing and creative teams to deliver impactful campaigns. Passionate about storytelling, audience engagement and creating culturally relevant content that strengthens global brands.…Senior Social Media & Digital Marketing Specialist with 5+ years of experience developing social-first content strategies, managing multi-platform digital ecosystems, and producing high-performing content for international brands and media organizations. Proven track record of growing audiences organically, leading real-time content production, covering major international events, and translating performance insights into measurable growth. Experienced managing Instagram, Facebook, TikTok, YouTube, LinkedIn, X and WhatsApp while collaborating with editorial, marketing and creative teams to deliver impactful campaigns. Passionate about storytelling, audience engagement and creating culturally relevant content that strengthens global brands.

Daniela Hoyos Muñoz

Content Creator, Social Media Manager, Copywriter, +5

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Senior Social Media & Digital Marketing Specialist with 5+ years of experience developing social-first content strategies, managing multi-platform digital ecosystems, and producing high-performing content for international brands and media organizations. Proven track record of growing audiences organically, leading real-time content production, covering major international events, and translating performance insights into measurable growth. Experienced managing Instagram, Facebook, TikTok, YouTube, LinkedIn, X and WhatsApp while collaborating with editorial, marketing and creative teams to deliver impactful campaigns. Passionate about storytelling, audience engagement and creating culturally relevant content that strengthens global brands.…Senior Social Media & Digital Marketing Specialist with 5+ years of experience developing social-first content strategies, managing multi-platform digital ecosystems, and producing high-performing content for international brands and media organizations. Proven track record of growing audiences organically, leading real-time content production, covering major international events, and translating performance insights into measurable growth. Experienced managing Instagram, Facebook, TikTok, YouTube, LinkedIn, X and WhatsApp while collaborating with editorial, marketing and creative teams to deliver impactful campaigns. Passionate about storytelling, audience engagement and creating culturally relevant content that strengthens global brands.

Available to hire

Senior Social Media & Digital Marketing Specialist with 5+ years of experience developing social-first
content strategies, managing multi-platform digital ecosystems, and producing high-performing content for
international brands and media organizations. Proven track record of growing audiences organically, leading
real-time content production, covering major international events, and translating performance insights into
measurable growth. Experienced managing Instagram, Facebook, TikTok, YouTube, LinkedIn, X and
WhatsApp while collaborating with editorial, marketing and creative teams to deliver impactful campaigns.
Passionate about storytelling, audience engagement and creating culturally relevant content that
strengthens global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Social Media & Marketing Specialist at Doha News

October 1, 2024 - March 1, 2026

Owned social media strategy across six platforms (Instagram, Facebook, WhatsApp, YouTube, LinkedIn), creating and scheduling content with a consistent brand voice and visual aesthetic. Used Sprout Social and Google Analytics to monitor performance, ran A/B tests on formats and copy, and translated data into editorial decisions that improved CTR, reach, and retention. Covered high-profile events in real time, producing reactive content that drove engagement and follower growth. Collaborated with brand partners on sponsored content and coordinated creator deliverables to meet campaign KPIs.

Senior Social Media & Digital Marketing Specialist at Qatar Media Corporation (Hola Qatar Radio)

November 1, 2022 - September 1, 2024

Led the social media strategy across multiple platforms for Qatar’s only Spanish-language radio station. Grew the community organically from 0 to 10,000 followers within one year. Produced end-to-end social content including filming, editing, publishing, and community management. Covered 115+ live events, creating real-time content and increasing audience engagement. Managed content calendars and coordinated campaigns around FIFA World Cup Qatar 2022, Formula 1, and other international and national events. Monitored social performance and optimized content using analytics and audience insights.

Marketing Executive at Time Out

January 1, 2022 - July 1, 2022

Developed tailored brand and marketing proposals aligned with client objectives. Assisted in planning and coordinating marketing events from concept to execution. Coordinated with vendors and external providers to support event operations. Managed event logistics, communications, and on-site coordination.

Digital Marketing Intern at Iberia Airlines

July 1, 2021 - December 1, 2021

Supported the global e-commerce team by following omnichannel marketing and personalization strategy through activating and coordinating campaigns across multiple digital channels. Created marketing strategies to attract new audiences by analyzing data, setting budgets, and developing new KPIs.

Crew Coordinator at Global Jet Luxembourg

November 1, 2019 - April 1, 2020

Coordinated 20 private aircraft to ensure crew career responsibilities, including scheduling trainings, crew changes, required documentation, and assigning accommodation and transportation.

Business Development & Marketing Intern at Expedia

February 1, 2019 - July 1, 2019

Managed long-term relationships with Expedia partners by understanding their needs and preparing recommendations to improve revenue and growth based on data. Secured promotional offers and brand marketing efforts.

Marketing Intern at W Hotel Doha

June 1, 2017 - August 1, 2017

Supported marketing, sales and events initiatives, contributing to branding proposals and assisting with event coordination and guest experiences.

Marketing, Sales & Events Intern at Grand Hyatt

June 1, 2016 - August 1, 2016

Assisted my team to better understand the work environment and responsibilities in the area of marketing, organization of events and maintenance of relationships with clients.