Daniela Peña

Available to hire

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Graphic Designer at Referente Mundial C.A.
January 1, 2021 - Present
As a Graphic Designer, I manage brand development and create graphic materials tailored to clients' needs. My role involves collaborating closely with teams to ensure that visual content effectively communicates the brand's message.
Graphic Designer at Referente Mundial C.A.
January 1, 2017 - Present
As a Graphic Designer, I developed innovative visual solutions for various projects, enhancing brand identities and creating marketing materials. My role involved collaborating closely with clients to understand their needs and delivering designs that exceeded their expectations.

Education

Bachelor of Arts (BA) – Graphic Design at Universidad de Margarita – Nueva Esparta
June 4, 2012 - July 4, 2017
Web Development Course at Centro de Diseño Digital – Caracas
January 16, 2006 - January 1, 2007
Centro Venezolano Americano (CVA) – Caracas at Centro Venezolano Americano (CVA)
January 8, 1996 - March 5, 1999
Bachelor of Arts (BA) – Graphic Design at Centro Venezolano Americano (CVA) – Caracas
January 11, 2030 - January 1, 1999
Web Development Course at Centro de Diseño Digital – Caracas
January 11, 2030 - January 1, 2007
Graduation at Universidad de Margarita – Nueva Esparta
January 11, 2030 - January 1, 2017

Qualifications

Bachelor of Arts (BA) in Graphic Design
June 10, 2013 - July 4, 2017
Web Development Course (English program)
January 11, 2030 - January 1, 2007
English Program
January 11, 2030 - January 1, 2017
Web Development Course
January 11, 2030 - February 13, 2026
English Program
January 11, 2030 - February 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education
    paper Brand Identity & Logo Design Collection

    This project showcases a curated selection of logo and brand identity designs developed for clients across various industries including industrial, retail, events, entertainment, and corporate services.

    Each brand was built with a strategic approach focused on:

    • Strong visual identity
    • Scalability and adaptability
    • Clear typography and structure
    • Consistency across digital and print applications

    My process combines conceptual thinking with practical execution to ensure that each logo works effectively in real-world environments — from social media to large-scale print.

    Tools used: Adobe Illustrator, Photoshop, InDesign