Licensed Graphic Designer with over 9 years of experience in Branding & AI-Powered Design. Helping businesses grow through strategic visual identity

Daniela Peña

Licensed Graphic Designer with over 9 years of experience in Branding & AI-Powered Design. Helping businesses grow through strategic visual identity

Available to hire

Licensed Graphic Designer with over 9 years of experience in Branding & AI-Powered Design. Helping businesses grow through strategic visual identity

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Graphic Designer at Referente Mundial C.A.
January 1, 2021 - Present
As a Graphic Designer, I manage brand development and create graphic materials tailored to clients' needs. My role involves collaborating closely with teams to ensure that visual content effectively communicates the brand's message.
Graphic Designer at Referente Mundial C.A.
January 1, 2017 - Present
As a Graphic Designer, I developed innovative visual solutions for various projects, enhancing brand identities and creating marketing materials. My role involved collaborating closely with clients to understand their needs and delivering designs that exceeded their expectations.
Graphic Designer at Ferretería Mundial C.A.
January 1, 2020 - Present
Led the redesign of the brand's visual identity, developed graphic materials for social media, digital and print advertising, created promotional pieces including banners, brochures, and corporate visual content, and provided strategic support in visual communication and brand positioning.
Graphic Designer at Ferretería Mundial C.A.
January 1, 2017 - Present
Led the comprehensive redesign of the brand's visual identity. Developed high-impact graphic materials for social media, digital platforms, and print advertising. Created large-scale promotional pieces including banners, billboards, and corporate visual content. Provided strategic support in visual communication to strengthen brand positioning in the local market.
Independent Designer & E-commerce Artist at VibrArt
January 1, 2025 - Present
Manage a digital portfolio of 560+ specialized assets for international commercialization. Achieved consistent international sales in competitive markets like the United States (Pennsylvania) and Europe. Expertise in niche-specific design including Tropical Aesthetics and Spiritual/Mandala art for consumer products.
Independent Designer & E-commerce Artist at VibrArt.co
January 1, 2025 - Present
Manage a digital portfolio of 560+ specialized assets for international commercialization. Achieved consistent international sales in competitive markets like the United States (Pennsylvania) and Europe. Expertise in niche-specific design including Tropical Aesthetics and Spiritual/Mandala art for consumer products.

Education

Bachelor of Arts (BA) – Graphic Design at Universidad de Margarita – Nueva Esparta
June 4, 2012 - July 4, 2017
Web Development Course at Centro de Diseño Digital – Caracas
January 16, 2006 - January 1, 2007
Centro Venezolano Americano (CVA) – Caracas at Centro Venezolano Americano (CVA)
January 8, 1996 - March 5, 1999
Bachelor of Arts (BA) – Graphic Design at Centro Venezolano Americano (CVA) – Caracas
January 11, 2030 - January 1, 1999
Web Development Course at Centro de Diseño Digital – Caracas
January 11, 2030 - January 1, 2007
Graduation at Universidad de Margarita – Nueva Esparta
January 11, 2030 - January 1, 2017
Bachelor of Arts (BA) – Graphic Design at Centro Venezolano Americano (CVA) – Caracas
January 11, 2030 - January 1, 1999
Graduate – Centro de Diseño Digital at Centro de Diseño Digital – Caracas
January 11, 2030 - January 1, 2007
Graduate – Universidad de Margarita – Nueva Esparta at Universidad de Margarita – Nueva Esparta
January 11, 2030 - January 1, 2017
Bachelor of Arts (BA) - Graphic Design at Universidad de Margarita – Nueva Esparta
January 1, 2013 - January 1, 2017
Web Development Course at Centro de Diseño Digital – Caracas
January 1, 2006 - January 1, 2007
English program at Centro Venezolano Americano (CVA) – Caracas
January 1, 1997 - January 1, 1999
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital, Caracas
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA), Caracas
January 11, 2030 - April 15, 2026
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital, Caracas
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA), Caracas
January 11, 2030 - April 15, 2026
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital, Caracas
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA), Caracas
January 11, 2030 - April 15, 2026
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA)
January 11, 2030 - April 15, 2026
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital, Caracas
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA), Caracas
January 11, 2030 - April 15, 2026
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital, Caracas
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA), Caracas
January 11, 2030 - April 15, 2026
Bachelor of Arts (BA) in Graphic Design at Universidad de Margarita
January 11, 2030 - January 1, 2017
Web Development Course at Centro de Diseño Digital, Caracas
January 11, 2030 - April 15, 2026
English Program at Centro Venezolano Americano (CVA), Caracas
January 11, 2030 - April 15, 2026

Qualifications

Bachelor of Arts (BA) in Graphic Design
June 10, 2013 - July 4, 2017
Web Development Course (English program)
January 11, 2030 - January 1, 2007
English Program
January 11, 2030 - January 1, 2017
Web Development Course
January 11, 2030 - February 13, 2026
English Program
January 11, 2030 - February 13, 2026
Web Development Course (English program)
January 11, 2030 - April 14, 2026
Licensed Graphic Designer
January 11, 2030 - April 15, 2026
Licensed Graphic Designer
January 11, 2030 - April 15, 2026
Licensed Graphic Designer
January 11, 2030 - April 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Consumer Goods, Manufacturing, Other
    paper Portfolio

    Expert Graphic Designer with 15+ years of experience. I specialize in high-impact Brand Identity and professional Editorial Layout for Amazon KDP. I combine artistic vision with technical precision in Adobe InDesign to create print-ready books and cohesive visual identities. My goal is to help clients stand out in the global market with premium, minimalist design.

    paper Brand Identity & Logo Design Collection

    This project showcases a curated selection of logo and brand identity designs developed for clients across various industries including industrial, retail, events, entertainment, and corporate services.

    Each brand was built with a strategic approach focused on:

    • Strong visual identity
    • Scalability and adaptability
    • Clear typography and structure
    • Consistency across digital and print applications

    My process combines conceptual thinking with practical execution to ensure that each logo works effectively in real-world environments — from social media to large-scale print.

    Tools used: Adobe Illustrator, Photoshop, InDesign