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Hi, I’m Daniela Wallberg, a UX/UI designer with a track record of delivering end-to-end digital products from research and strategy to launch across web, mobile, and enterprise contexts. I combine strong design craft with a systematic, data-informed approach to create experiences that are intuitive, conversion-oriented, and built to scale. Experienced in leading projects independently, aligning stakeholders, and collaborating closely with developers to ensure design intent is realized in the final product. My background in Master Data Management adds a rare capability to design for complex, data-heavy environments. In addition to traditional UX work, I’ve explored AI-driven concepts and tools to analyze and improve user experiences, with a focus on making complex systems more understandable and efficient.…Hi, I’m Daniela Wallberg, a UX/UI designer with a track record of delivering end-to-end digital products from research and strategy to launch across web, mobile, and enterprise contexts. I combine strong design craft with a systematic, data-informed approach to create experiences that are intuitive, conversion-oriented, and built to scale. Experienced in leading projects independently, aligning stakeholders, and collaborating closely with developers to ensure design intent is realized in the final product. My background in Master Data Management adds a rare capability to design for complex, data-heavy environments. In addition to traditional UX work, I’ve explored AI-driven concepts and tools to analyze and improve user experiences, with a focus on making complex systems more understandable and efficient.

Daniela Wallberg

UX Designer, UI Designer, Web Designer, +2

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Hi, I’m Daniela Wallberg, a UX/UI designer with a track record of delivering end-to-end digital products from research and strategy to launch across web, mobile, and enterprise contexts. I combine strong design craft with a systematic, data-informed approach to create experiences that are intuitive, conversion-oriented, and built to scale. Experienced in leading projects independently, aligning stakeholders, and collaborating closely with developers to ensure design intent is realized in the final product. My background in Master Data Management adds a rare capability to design for complex, data-heavy environments. In addition to traditional UX work, I’ve explored AI-driven concepts and tools to analyze and improve user experiences, with a focus on making complex systems more understandable and efficient.…Hi, I’m Daniela Wallberg, a UX/UI designer with a track record of delivering end-to-end digital products from research and strategy to launch across web, mobile, and enterprise contexts. I combine strong design craft with a systematic, data-informed approach to create experiences that are intuitive, conversion-oriented, and built to scale. Experienced in leading projects independently, aligning stakeholders, and collaborating closely with developers to ensure design intent is realized in the final product. My background in Master Data Management adds a rare capability to design for complex, data-heavy environments. In addition to traditional UX work, I’ve explored AI-driven concepts and tools to analyze and improve user experiences, with a focus on making complex systems more understandable and efficient.

Available to hire

Hi, I’m Daniela Wallberg, a UX/UI designer with a track record of delivering end-to-end digital products from research and strategy to launch across web, mobile, and enterprise contexts. I combine strong design craft with a systematic, data-informed approach to create experiences that are intuitive, conversion-oriented, and built to scale. Experienced in leading projects independently, aligning stakeholders, and collaborating closely with developers to ensure design intent is realized in the final product. My background in Master Data Management adds a rare capability to design for complex, data-heavy environments. In addition to traditional UX work, I’ve explored AI-driven concepts and tools to analyze and improve user experiences, with a focus on making complex systems more understandable and efficient.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swedish

Advanced

Work Experience

Profisee consultant & UX Designer at Ammizing Consulting

January 1, 2026 - Present

Configure and manage the Profisee platform for Master Data Management (MDM) and data governance; UX design to improve usability of internal systems; provide user support and case handling; analyze and optimize workflows; ensure solutions are data-driven and user-friendly over time.

Web Designer at Ammizing Consulting

June 1, 2014 - August 1, 2014

Responsible for redesign and modernization of a client’s website to reflect professional profile and services; UX analysis and content restructuring; implementation in WordPress; improve information architecture and user flows; visual updates and interface modernization; technical configuration and system setup.

Retail Sales Advisor at Hi3G Access AB

August 20, 2018 - June 1, 2022

Advised customers on technology and mobile solutions; assisted with purchases, technical inquiries, installations, and troubleshooting to ensure a seamless digital and in-store experience; provided technical support and product guidance; handled service cases and customer inquiries.

Web Designer - Nordic Fulfillment at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Designed and developed a corporate website with focus on clearly presenting the business and services; UX and UI design in Figma (structure, wireframes, visual design); full website production in Wix Studio; information architecture and content structuring; independent project management from concept to launch; ensured responsive design and usability.

UX /UI Designer - Nordic Wallprint at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Led UX research, concept development, and prototyping throughout the full design process; coordination with development team and providing technical support to ensure correct implementation and cohesive user experience; brand development (typography, color palette, visual identity); iterative improvements based on feedback and testing.

UX /UI Designer - Nordic Bangers at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Designed playful, brand-aligned, and mobile-optimized experiences; contributed to strategy and ongoing platform management in Shopify; performed UX research, wireframing, and prototyping; brand-aligned visual design; product data structuring in Shopify; ongoing technical support and platform optimization.

UX /UI Designer - Application at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Led UX/UI design and project management for a mobile application focused on cooking and smart grocery planning; conducted UX research and needs analysis; concept modeling and structuring; wireframing and prototyping; UI design and visual direction; stakeholder coordination and technical support during setup and testing.

Web Designer - Nordic Fulfillment Group at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Designed and developed a corporate website with a focus on clearly presenting the business and services; UX/UI design in Figma; Wix Studio; information architecture and content structuring; independent project management; ensured responsive design.

UX/UI Designer - Nordic Wallprint at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Led UX research, concept development, and prototyping throughout the design process; communicated with the development team; supported brand development and iterative improvements based on feedback and testing.

UX/UI Designer - Nordic Bangers at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Designed brand-aligned, mobile-optimized experiences; worked on UX research, wireframing, prototyping; managed product data in Shopify; provided ongoing platform support and optimization.

UX/UI Designer - Application at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Led UX/UI design and project management for a mobile app focused on cooking and smart grocery planning; conducted UX research, concept modeling, wireframes, and visual direction; supported technical setup and testing.

UX / UI Designer & Project Manager at Nordic Fulfillment Group

February 1, 2023 - January 31, 2026

Led design, strategy and project management; created brand-aligned visuals; collaborated with development teams to align UX with technical structure within Shopify.

UX / UI Designer - Nordic Bangers at Nordic Fulfillment Group

February 1, 2023 - January 31, 2026

Brand-aligned UX/UI design for multiple brands, including Nordic Bangers; structured product data and maintained Shopify integration; handled technical troubleshooting and ongoing platform optimization.

UX / UI Designer at Nordic Fulfillment Group

February 1, 2023 - January 31, 2026

Led UX/UI design and project management for a mobile cooking and smart grocery planning app; conducted UX research, concept modeling, wireframes, prototypes, UI design, and stakeholder coordination; supported system setup and testing.

Profisee Consultant & UX Designer at Ammizing Consulting / Profisee

February 1, 2023 - January 31, 2026

Led UX research, concept development, and prototyping across the Profisee platform; served as a liaison to development teams to ensure correct implementation and cohesive UX. Conducted brand development and delivered UX/UI designs in Figma; drove iterative improvements within Agile workflows.

Web Designer at Nordic Fulfillment Group

June 1, 2024 - August 31, 2024

June 2024 - August 2024: Redesign and modernization of a client’s website to reflect professional profile and services. WordPress-based; improved information architecture and user flows; visuals updated for brand consistency.

Retail Sales Advisor at Hi3G Access AB

January 1, 2026 - Present

Continuation of customer-focused role with emphasis on product knowledge, sales and service, and helping customers with solutions.

Consultant & UX Designer at Amazing Consulting / Profisee (MDM platform)

January 1, 2026 - Present

Dual role combining platform configuration with UX improvements across internal enterprise systems. Driving adoption and usability of the Profisee MDM platform by making complex data workflows accessible and efficient for end users. Improved internal system usability by redesigning key workflows, reducing user errors and shortening onboarding time for new platform users. Streamlined data governance processes through UX-informed configuration of entities, attributes and structures in Profisee. Served as the bridge between technical platform capabilities and business user needs and translating requirements into intuitive system improvements. Managed stakeholder cases and structured continuous improvement cycles, increasing operational efficiency across MDM processes. Configuration and administration of the Profisee platform (LP1–LP7 certified). UX research, usability analysis and iterative design improvements within internal tools.

UX Designer & Web Designer at Nordic Fulfillment Group

February 1, 2023 - January 1, 2026

Embedded UX designer across four digital products within the same organization: spanning corporate web, e-commerce, mobile app, and brand identity. Took full ownership of each product's UX process from research to launch, collaborating with developers and stakeholders to ensure high-quality, on-brand outcomes. Corporate Website – Nordic Fulfillment: designed and launched a conversion-oriented corporate website that clearly communicates the company's value proposition and drove inbound inquiries; end-to-end ownership from information architecture and Figma to Wix Studio production; optimized for desktop and mobile; UX strategy, wireframing, visual design, responsive implementation, and independent project management. E-commerce & Brand Design – Nordic Bangers (Shopify): created a playful, brand-aligned e-commerce experience increasing product discoverability and supporting mobile conversions; structured and managed product data in Shopify alongside visual design; ongoing platform op

UX Designer at Amizing Consulting

June 1, 2024 - August 1, 2024

Redesigned client website to reflect professional profile, improving visual impression and content clarity; information architecture and user flows to help visitors understand services and take action; delivered updated WordPress interface to improve credibility and professionalism; UX analysis, content restructuring, visual redesign, WordPress implementation.