Hi, I'm Daniel-Ionut Burlan, a hands-on influencer marketing professional with a track record of building creator pipelines from scratch and driving measurable results. I've managed end-to-end campaigns for mobile apps and e-commerce brands, generating 30M+ views and 250K+ organic installs. I thrive in fast-moving remote environments and enjoy turning data into growth. I’m comfortable working independently, sourcing creators, briefing talent, and negotiating long-term partnerships that elevate brand visibility and drive user acquisition.

Daniel-Ionut Burlan

Hi, I'm Daniel-Ionut Burlan, a hands-on influencer marketing professional with a track record of building creator pipelines from scratch and driving measurable results. I've managed end-to-end campaigns for mobile apps and e-commerce brands, generating 30M+ views and 250K+ organic installs. I thrive in fast-moving remote environments and enjoy turning data into growth. I’m comfortable working independently, sourcing creators, briefing talent, and negotiating long-term partnerships that elevate brand visibility and drive user acquisition.

Available to hire

Hi, I’m Daniel-Ionut Burlan, a hands-on influencer marketing professional with a track record of building creator pipelines from scratch and driving measurable results. I’ve managed end-to-end campaigns for mobile apps and e-commerce brands, generating 30M+ views and 250K+ organic installs.

I thrive in fast-moving remote environments and enjoy turning data into growth. I’m comfortable working independently, sourcing creators, briefing talent, and negotiating long-term partnerships that elevate brand visibility and drive user acquisition.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing and Growth Specialist at Knowunity GmbH
August 1, 2025 - Present
Independently managed all influencer marketing activities for the Romanian market of a top-ranked educational mobile app. Built and maintained a creator sourcing pipeline, identifying and activating nano and micro-creators aligned with the brand audience. Drove 250K+ organic user acquisitions through creator-led campaigns on TikTok and Instagram. Generated 30M+ views across campaigns through strategic creator partnerships and content briefings. Negotiated creator collaborations and built long-term partnerships that contributed to sustained brand visibility and user growth.
Junior Influencer Marketing Specialist at vidaXL
August 1, 2025 - Present
Contributed to influencer campaigns that generated over 150K EUR in attributable revenue through creator-driven traffic and conversions. Researched and selected creators whose audiences matched target market profiles. Supported negotiations and fostered ongoing partnerships with content creators across multiple platforms.
Junior PR Specialist at TWH Romania
June 1, 2025 - Present
Conducted research on media trends, audience behavior, and competitor activity to support PR strategy development. Assisted in the preparation of campaign materials and communication assets.
Marketing Team Member at Liga Studentilor in Stiinte Politice si Administrative
October 1, 2023 - March 1, 2025
Developed and executed social media campaigns to promote student events and initiatives, reaching over 500 students. Created visual and written content for Instagram and Facebook to engage the student community. Supported online visibility and communication strategy across digital channels.

Education

Bachelor's degree in International Relations and European Studies at Scoala Nationala de Studii Politice si Administrative (SNSPA)
January 1, 2023 - January 1, 2026
Erasmus Exchange – Law and Negotiation at Universidad de Castilla-La Mancha
September 1, 2024 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Media & Entertainment