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Hi, I’m Daniel Botero, a marketing professional based in Auckland, New Zealand, specializing in inbound marketing strategies, SEO, and website optimization. I craft data-driven campaigns and coordinate cross-functional teams to drive traffic, leads, and conversions. I’m passionate about continuous improvement, analytics, and collaborating with designers, developers, and stakeholders to align marketing with business goals and improve the user experience.…Hi, I’m Daniel Botero, a marketing professional based in Auckland, New Zealand, specializing in inbound marketing strategies, SEO, and website optimization. I craft data-driven campaigns and coordinate cross-functional teams to drive traffic, leads, and conversions. I’m passionate about continuous improvement, analytics, and collaborating with designers, developers, and stakeholders to align marketing with business goals and improve the user experience.

Daniel Botero

Marketing Strategist, Marketing Analyst, Marketing Consultant, +2

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Hi, I’m Daniel Botero, a marketing professional based in Auckland, New Zealand, specializing in inbound marketing strategies, SEO, and website optimization. I craft data-driven campaigns and coordinate cross-functional teams to drive traffic, leads, and conversions. I’m passionate about continuous improvement, analytics, and collaborating with designers, developers, and stakeholders to align marketing with business goals and improve the user experience.…Hi, I’m Daniel Botero, a marketing professional based in Auckland, New Zealand, specializing in inbound marketing strategies, SEO, and website optimization. I craft data-driven campaigns and coordinate cross-functional teams to drive traffic, leads, and conversions. I’m passionate about continuous improvement, analytics, and collaborating with designers, developers, and stakeholders to align marketing with business goals and improve the user experience.

Available to hire

Hi, I’m Daniel Botero, a marketing professional based in Auckland, New Zealand, specializing in inbound marketing strategies, SEO, and website optimization. I craft data-driven campaigns and coordinate cross-functional teams to drive traffic, leads, and conversions.

I’m passionate about continuous improvement, analytics, and collaborating with designers, developers, and stakeholders to align marketing with business goals and improve the user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Webmaster at Quiroga Law Office, PLLC

July 1, 2024 - November 1, 2025

Created and executed organic digital strategies focused on conversion. Analyzed and reported performance to optimize campaigns, contributing to more than 30% increase in average conversions. Coordinated with design, content, and leadership to align website with business objectives; implemented SEO and technical improvements; supported paid campaigns via Zapier/Make integrations to improve lead generation.

Digital Growth Coordinator at Compurent

June 1, 2023 - July 1, 2024

Developed organic growth strategies focused on conversion; monitored performance and prepared monthly KPI reports. Guided website optimization and supported paid landing pages to increase conversions; coordinated with development team for technical improvements.

Search Engine Optimisation Analyst at Compurent

September 1, 2022 - June 1, 2023

Led SEO/SEM coordination, supported marketing campaigns, implemented digital advertising campaigns and analysis; prepared reports from lead conversion to deal closure; oversaw website renovation to increase conversions.

Marketing Consultant at Independent

May 1, 2021 - October 1, 2021

Advised clients on digital marketing strategies; executed campaigns; delivered reports and KPIs; ensured alignment with marketing plan.

Digital Planner at LCN Idiomas

October 1, 2020 - April 1, 2021

Planned digital marketing initiatives; assisted with website updates to align with educational offerings; improved SEO and content for language school.

SEO Strategist at GDP Comunicaciones

March 1, 2020 - October 1, 2020

Directed SEO strategy; supported marketing team in organic and paid campaigns; led website renovation to boost conversions; delivered monthly KPI reports.

Digital Marketing Specialist at PRIMO Logistics

March 1, 2017 - November 1, 2019

Coordinated SEO/SEM, implemented campaigns; prepared reports; led site renovation to increase conversions.