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I am a customer-focused, data-driven Performance Marketing Manager with a passion for turning data into growth. Over the past 8+ years I have crafted, executed, and refined acquisition and engagement campaigns across Facebook, Google, and Bing for SaaS products, managing six-figure monthly budgets. I thrive on building marketing automation, running A/B and MVT tests, and collaborating with product and content teams to optimize the customer journey and ROI. I love turning insights into action, mentoring cross-functional teams, and being hands-on with tools like HubSpot, Google Analytics, GTM, and AI-powered optimization. I aim to deliver measurable growth, high-quality lead generation, and a positive customer experience while continuously learning and improving processes.…I am a customer-focused, data-driven Performance Marketing Manager with a passion for turning data into growth. Over the past 8+ years I have crafted, executed, and refined acquisition and engagement campaigns across Facebook, Google, and Bing for SaaS products, managing six-figure monthly budgets. I thrive on building marketing automation, running A/B and MVT tests, and collaborating with product and content teams to optimize the customer journey and ROI. I love turning insights into action, mentoring cross-functional teams, and being hands-on with tools like HubSpot, Google Analytics, GTM, and AI-powered optimization. I aim to deliver measurable growth, high-quality lead generation, and a positive customer experience while continuously learning and improving processes.

Daniel DCosta

PPC Manager, Digital Marketer, Growth Marketer, +1

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I am a customer-focused, data-driven Performance Marketing Manager with a passion for turning data into growth. Over the past 8+ years I have crafted, executed, and refined acquisition and engagement campaigns across Facebook, Google, and Bing for SaaS products, managing six-figure monthly budgets. I thrive on building marketing automation, running A/B and MVT tests, and collaborating with product and content teams to optimize the customer journey and ROI. I love turning insights into action, mentoring cross-functional teams, and being hands-on with tools like HubSpot, Google Analytics, GTM, and AI-powered optimization. I aim to deliver measurable growth, high-quality lead generation, and a positive customer experience while continuously learning and improving processes.…I am a customer-focused, data-driven Performance Marketing Manager with a passion for turning data into growth. Over the past 8+ years I have crafted, executed, and refined acquisition and engagement campaigns across Facebook, Google, and Bing for SaaS products, managing six-figure monthly budgets. I thrive on building marketing automation, running A/B and MVT tests, and collaborating with product and content teams to optimize the customer journey and ROI. I love turning insights into action, mentoring cross-functional teams, and being hands-on with tools like HubSpot, Google Analytics, GTM, and AI-powered optimization. I aim to deliver measurable growth, high-quality lead generation, and a positive customer experience while continuously learning and improving processes.

Available to hire

I am a customer-focused, data-driven Performance Marketing Manager with a passion for turning data into growth. Over the past 8+ years I have crafted, executed, and refined acquisition and engagement campaigns across Facebook, Google, and Bing for SaaS products, managing six-figure monthly budgets. I thrive on building marketing automation, running A/B and MVT tests, and collaborating with product and content teams to optimize the customer journey and ROI. I love turning insights into action, mentoring cross-functional teams, and being hands-on with tools like HubSpot, Google Analytics, GTM, and AI-powered optimization. I aim to deliver measurable growth, high-quality lead generation, and a positive customer experience while continuously learning and improving processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sr. Digital Marketing Manager at Lone Wolf

March 1, 2024 - Present

Optimized paid acquisition strategies across digital channels, increasing the lead-to-MQL ratio by 650% and driving a 4x growth in attributed revenue. Managed six-figure monthly budgets and implemented marketing automation and lead nurturing through HubSpot. Led A/B and MVT tests to optimize on-site interactions, analyzed heatmaps, and improved CRO. Partnered with content, product, and design teams to align growth efforts with long-term SEO and customer lifecycle strategies. Regularly reported campaign wins and insights to stakeholders for data-driven decision making.

Growth Marketing Manager at Relnks.com

January 1, 2022 - January 1, 2023

Led end-to-end growth marketing initiatives across paid social, search, and SEO to scale Relnks.com's user acquisition and revenue. Optimized Facebook and Google campaigns, set up audience targeting, bids, and creative development; improved landing pages and funnels to boost conversions. Analyzed campaign performance with data tools to identify actionable insights and maximize ROI. Built lifecycle campaigns in HubSpot to nurture leads through the buyer journey. Drove SEO strategy, resulting in a 4x increase in SEO-driven revenue within six months.

Growth Marketer at OneLocal.com

January 1, 2021 - January 1, 2022

Developed comprehensive growth strategies for OneLocal.com, leveraging data-driven insights to expand the user base and revenue across digital channels. Managed paid acquisition channels, improved lead quality, and reduced CPA through optimized audience targeting and bidding. Enhanced CRO via landing page optimization, A/B testing, and retargeting to boost conversions. Collaborated cross-functionally with sales, product, content, and design to create end-to-end campaigns and assets.

Freelance PPC Manager at Pacific54.com

January 1, 2021 - Present

Executed paid search and social campaigns for diverse clients, optimizing budgets, audience targeting, and creative development to drive qualified leads and revenue.

Founder at Crack IE LTS.io

January 1, 2020 - January 1, 2021

Founded and led a digital marketing startup, developing go-to-market strategies, brand identity, and client acquisition processes. Built and managed campaigns across multiple channels, delivering measurable growth for client portfolios.

Start-up Founder at The App Company

January 1, 2013 - January 1, 2018

Co-founded a startup focused on digital products and marketing services; defined product strategy, built a client base, and delivered marketing campaigns that drove growth and revenue.

Digital Marketing Team Lead at Office Beacon

January 1, 2012 - January 1, 2013

Led a digital marketing team, planning and executing multi-channel campaigns (SEO, SEM, email, social) to generate leads and support product launches.

Digital Marketing Project Coordinator at e-Intelligence

January 1, 2012 - January 1, 2012

Coordinated digital marketing projects, assisting with campaign planning, timelines, and stakeholder communication across channels.

SEO Analyst at SyncUp.com

January 1, 2011 - January 1, 2012

Analyzed search performance, conducted keyword research and site audits to drive on-page optimization and improve organic visibility.