Daniel DCosta

Optimized paid acquisition strategies across digital channels, increasing the lead-to-MQL ratio by 650% and driving a 4x growth in attributed revenue. Managed six-figure monthly budgets and implemented marketing automation and lead nurturing through HubSpot. Led A/B and MVT tests to optimize on-site interactions, analyzed heatmaps, and improved CRO. Partnered with content, product, and design teams to align growth efforts with long-term SEO and customer lifecycle strategies. Regularly reported campaign wins and insights to stakeholders for data-driven decision making.

Led end-to-end growth marketing initiatives across paid social, search, and SEO to scale Relnks.com's user acquisition and revenue. Optimized Facebook and Google campaigns, set up audience targeting, bids, and creative development; improved landing pages and funnels to boost conversions. Analyzed campaign performance with data tools to identify actionable insights and maximize ROI. Built lifecycle campaigns in HubSpot to nurture leads through the buyer journey. Drove SEO strategy, resulting in a 4x increase in SEO-driven revenue within six months.

Executed paid search and social campaigns for diverse clients, optimizing budgets, audience targeting, and creative development to drive qualified leads and revenue.