Bilingual social media strategist with 6+ years of experience developing and executing multi-platform content strategies for consumer brands—turning business objectives into actionable digital plans and measurable KPI…

About

Bilingual social media strategist with 6+ years of experience developing and executing multi-platform content strategies for consumer brands—turning business objectives into actionable digital plans and measurable KPI results. Strong in independent, senior-level remote consulting with a focus on ongoing performance optimization across Instagram, Facebook, and TikTok.

Known for translating strategy into fast, high-impact execution—from concept and video production to reporting—delivering organic growth outcomes such as 16.1M+ organic views in two weeks with zero paid spend, plus consistent content improvements using analytics and iterative testing.

  • 6 years' experience
  • Joined July 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Healthcare
  • Travel & Hospitality
  • Professional Services
  • Real Estate & Construction
  • Retail
  • Non-Profit Organization

Work experience· 7 roles

Creative Account Manager · Health Hue TorontoFeb 2026 – Present · 10 mos

Manages social and content strategy for 6 concurrent client accounts for luxury aesthetic and plastic surgery clinics, from creative brief through client approval and launch. Coordinates cross-functional teams (video editors and graphic designers) to produce organic and paid social content. Plans seasonal content calendars and monitors performance to keep social strategy aligned with client brand objectives.

Creative Account Manager · StrattzFeb 2025 – Nov 2025 · 10 mos

Developed and executed an organic social media strategy that generated 16.1M+ views and +1.3K new followers in two weeks with 100% organic, zero paid spend. Created and scheduled video-first content optimized for engagement, using performance data to refine strategy. Produced community-driven content strategies around live events to build organic audience engagement and reach.

Marketing Manager · Livare ViagensOct 2024 – Dec 2024 · 3 mos

Developed and executed a multi-platform social media strategy for a consumer experiential travel brand, building visual storytelling around routes across Patagonia, Machu Picchu, and the Salar de Uyuni. Rebuilt content workflows and posting standards from the ground up following full team turnover.

Marketing Coordinator · ACSoftware – ManageEngineJan 2024 – Sep 2024 · 9 mos
Founder & Brand Communications Strategist · VOR TIZ Social MediaDec 2022 – Dec 2023 · 1 yr 1 mo
Marketing Director & Interim Director of Public Relations · CASD BrazilFeb 2020 – Jan 2023 · 3 yrs
Social Media Manager · Vital Dentistry ClinicJan 2020 – Dec 2021 · 2 yrs

Education

MBA, Strategic Communications & Public Relations · University of São Paulo (USP)2030 – 2026
International Certification in Digital Marketing · ESPM & Digital Marketing Institute2024 – 2025
Bachelor's Degree, Law · PUC Paraná2018 – 2023

Certifications and awards

International Certification in Digital Marketing (ESPM & Digital Marketing Institute)2024 – 2025

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