Available to hire
Bilingual social media strategist with 6+ years of experience developing and executing multi-platform content strategies for consumer brands—turning business objectives into actionable digital plans and measurable KPI results. Strong in independent, senior-level remote consulting with a focus on ongoing performance optimization across Instagram, Facebook, and TikTok.
Known for translating strategy into fast, high-impact execution—from concept and video production to reporting—delivering organic growth outcomes such as 16.1M+ organic views in two weeks with zero paid spend, plus consistent content improvements using analytics and iterative testing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Creative Account Manager at Health Hue Toronto
February 1, 2026 - PresentManages social and content strategy for 6 concurrent client accounts for luxury aesthetic and plastic surgery clinics, from creative brief through client approval and launch. Coordinates cross-functional teams (video editors and graphic designers) to produce organic and paid social content. Plans seasonal content calendars and monitors performance to keep social strategy aligned with client brand objectives.
Creative Account Manager at Strattz
February 1, 2025 - November 30, 2025Developed and executed an organic social media strategy that generated 16.1M+ views and +1.3K new followers in two weeks with 100% organic, zero paid spend. Created and scheduled video-first content optimized for engagement, using performance data to refine strategy. Produced community-driven content strategies around live events to build organic audience engagement and reach.
Marketing Manager at Livare Viagens
October 1, 2024 - December 31, 2024Developed and executed a multi-platform social media strategy for a consumer experiential travel brand, building visual storytelling around routes across Patagonia, Machu Picchu, and the Salar de Uyuni. Rebuilt content workflows and posting standards from the ground up following full team turnover.
Marketing Coordinator at ACSoftware – ManageEngine
January 1, 2024 - September 30, 2024Managed content and communications strategy for 4 brands simultaneously, maintaining distinct voices and campaign calendars. Relaunched and operationalized a video-based podcast, building a recurring content calendar and branded content.
Founder & Brand Communications Strategist at VOR TIZ Social Media
December 1, 2022 - December 31, 2023Founded and operated independently a boutique social media communications agency serving consumer-facing clients across fashion, jewelry, real estate, and health care. Independently delivered social media strategy, content planning, and growth consulting for up to 6 concurrent clients. Produced and curated visual and video content (direction, captions, hashtag strategy) tailored to each brand’s audience. Managed the full client relationship end-to-end, from strategic recommendations to delivery and reporting.
Marketing Director & Interim Director of Public Relations at CASD Brazil
February 1, 2020 - January 31, 2023Self-funded student organization producing the region’s largest annual legal conference (Legal Week). Directed content and social media strategy across multiple platforms for the organization’s flagship annual event. Built and launched the organization’s first e-commerce store, driving organic social promotion and resulting in the first collection selling out.
Social Media Manager at Vital Dentistry Clinic
January 1, 2020 - December 31, 2021Managed end-to-end social media strategy including content, video, copywriting, and scheduling independently for a consumer-facing brand. Developed and executed seasonal content campaigns aligned with engagement and growth goals.
Education
MBA, Strategic Communications & Public Relations at University of São Paulo (USP)
January 11, 2030 - July 26, 2026International Certification in Digital Marketing at ESPM & Digital Marketing Institute
January 1, 2024 - January 1, 2025Bachelor's Degree, Law at PUC Paraná
January 1, 2018 - January 1, 2023Qualifications
International Certification in Digital Marketing (ESPM & Digital Marketing Institute)
January 1, 2024 - January 1, 2025Industry Experience
Media & Entertainment, Healthcare, Travel & Hospitality, Professional Services, Real Estate & Construction, Retail, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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