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I am a results-driven digital marketer with hands-on experience managing Google Ads campaigns, optimizing local search visibility, and growing the online presence of an established business. In my role at Piscines Ibiza, I manage a €150K+ annual advertising budget across Google and Meta, run performance analytics, and deliver measurable growth across France, Belgium, and Switzerland. I combine strong technical knowledge of Google Ads, Google Business Profile, local SEO, and GA4 with clear communication and a track record of delivering efficient, high-impact results in competitive markets. I have broad experience supporting 40+ franchise partners, aligning campaigns to local audience needs while maintaining consistent national messaging. I routinely monitor performance with GA4 and Google Search Console, produce weekly dashboards, and develop SEO-optimised landing pages and blog content to sustain visibility against entrants in dynamic markets.…I am a results-driven digital marketer with hands-on experience managing Google Ads campaigns, optimizing local search visibility, and growing the online presence of an established business. In my role at Piscines Ibiza, I manage a €150K+ annual advertising budget across Google and Meta, run performance analytics, and deliver measurable growth across France, Belgium, and Switzerland. I combine strong technical knowledge of Google Ads, Google Business Profile, local SEO, and GA4 with clear communication and a track record of delivering efficient, high-impact results in competitive markets. I have broad experience supporting 40+ franchise partners, aligning campaigns to local audience needs while maintaining consistent national messaging. I routinely monitor performance with GA4 and Google Search Console, produce weekly dashboards, and develop SEO-optimised landing pages and blog content to sustain visibility against entrants in dynamic markets.

Daniel Jones

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am a results-driven digital marketer with hands-on experience managing Google Ads campaigns, optimizing local search visibility, and growing the online presence of an established business. In my role at Piscines Ibiza, I manage a €150K+ annual advertising budget across Google and Meta, run performance analytics, and deliver measurable growth across France, Belgium, and Switzerland. I combine strong technical knowledge of Google Ads, Google Business Profile, local SEO, and GA4 with clear communication and a track record of delivering efficient, high-impact results in competitive markets. I have broad experience supporting 40+ franchise partners, aligning campaigns to local audience needs while maintaining consistent national messaging. I routinely monitor performance with GA4 and Google Search Console, produce weekly dashboards, and develop SEO-optimised landing pages and blog content to sustain visibility against entrants in dynamic markets.…I am a results-driven digital marketer with hands-on experience managing Google Ads campaigns, optimizing local search visibility, and growing the online presence of an established business. In my role at Piscines Ibiza, I manage a €150K+ annual advertising budget across Google and Meta, run performance analytics, and deliver measurable growth across France, Belgium, and Switzerland. I combine strong technical knowledge of Google Ads, Google Business Profile, local SEO, and GA4 with clear communication and a track record of delivering efficient, high-impact results in competitive markets. I have broad experience supporting 40+ franchise partners, aligning campaigns to local audience needs while maintaining consistent national messaging. I routinely monitor performance with GA4 and Google Search Console, produce weekly dashboards, and develop SEO-optimised landing pages and blog content to sustain visibility against entrants in dynamic markets.

Available to hire

I am a results-driven digital marketer with hands-on experience managing Google Ads campaigns, optimizing local search visibility, and growing the online presence of an established business. In my role at Piscines Ibiza, I manage a €150K+ annual advertising budget across Google and Meta, run performance analytics, and deliver measurable growth across France, Belgium, and Switzerland. I combine strong technical knowledge of Google Ads, Google Business Profile, local SEO, and GA4 with clear communication and a track record of delivering efficient, high-impact results in competitive markets.

I have broad experience supporting 40+ franchise partners, aligning campaigns to local audience needs while maintaining consistent national messaging. I routinely monitor performance with GA4 and Google Search Console, produce weekly dashboards, and develop SEO-optimised landing pages and blog content to sustain visibility against entrants in dynamic markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Digital Marketer at Piscines Ibiza

May 1, 2025 - Present

Set up, optimise, and manage Google Business Profiles for all Piscines Ibiza franchisees across France, Belgium, and Switzerland; integrate Google Maps and local search features to improve regional discovery and drive foot traffic. Create and launch targeted Google Ads campaigns aligned with seasonal objectives and audience segments, managing a €150K+ annual advertising budget with continuous A/B testing. Use GA4 and Google Search Console to analyse performance, deliver weekly dashboards with actionable recommendations, and provide ongoing digital strategy guidance. Develop SEO-optimised landing pages and blog content targeting local search intent. Serve as primary digital communications contact for 40+ franchise partners, coordinating national campaigns and adapting messaging to local markets.

Content Writer at Freelance

September 1, 2023 - Present

Develop technical documentation for SaaS products (user guides, FAQs, code snippet explanations). Create engaging, SEO-optimised landing pages and blog content; transform long-form content into social media posts and summaries; design simple graphics using Canva and Photoshop to complement written content; proofread and edit PhD theses following the Chicago Manual of Style; authored a successful National Lottery Funding bid.

Technical Content Writer at Runecast Solutions

September 1, 2021 - August 1, 2023

Produced technical content including white papers, thought leadership blog articles, event pages, and microcopy for social media and in-app messaging. Edited and revised content from non-native English speakers for readability. Mentored a junior content writer and coordinated with the French sales team to refine French-language posts and white papers. Managed the editorial calendar and contributed to a messaging guide with Product Marketing and Customer Service. Conducted SEO research using Ahrefs, monitored site performance with Google Analytics, and updated older content for SEO gains. Streamlined the content production workflow across the Marketing team.

Business Procedures Officer at Riverside

June 1, 2018 - September 1, 2021

Partnered with SMEs to develop plain-English support documents, including process maps, procedures, user guides, and FAQs. Led cross-functional workshops to review and refine business processes, administered a local SharePoint site, and delivered training on simplified procedure writing. Created a 'process on a page' infographic to enhance comprehension and mapped customer and buyer journeys to optimize service delivery. Used Agile methodologies (Scrum and Kanban) to track workloads, established a Process/Procedure Library, and compiled weekly reports for Project Teams.

Content Expert at BCS

July 1, 2017 - January 1, 2018

Developed IT Operations & Operating Systems exam syllabus and questions, iterated items through review cycles with project managers, and ensured alignment with IT knowledge standards. Reviewed and refined work from other writers to maintain clarity and consistency.

IT Operations Officer at Merseytravel

April 1, 2016 - June 1, 2018

Created technical procedures for network and virtualization systems, with a focus on Trend Micro antivirus solutions. Reviewed and refined procedural documents for clarity and accuracy. Led Anti-Virus management using Trend Micro to ensure system security and compliance.