DJ

Daniel Jones

Available to hire

I’m Daniel Jones, a content and design leader who’s passionate about turning brand stories into measurable results.

About

I’m Daniel Jones, a content and design leader who’s passionate about turning brand stories into measurable results. I’ve worked extensively across B2B SaaS and professional services, leading content strategy, copywriting and graphic design, and partnering closely with sales and BD teams to create engaging campaigns that convert.

Before moving into digital marketing, I began my career in journalism and editorial work, building strong networks and producing high-quality features for magazines and trade press publications. I also managed content production and creative direction roles that strengthened my editorial instincts – skills which I bring into modern performance-led content and SEO work to help brands grow.

  • 13 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Education
  • Financial Services

Work experience· 4 roles

Staff Writer (Journalism & Editorial) · HR GrapevineJan 2018 – Jan 2018 · 1 mo

Worked as a journalist/reporter for HR Grapevine and built a global network across HR communities including CIPD, People Management, and Gartner. Produced magazine cover features with high-profile companies such as Amazon and Lacoste, which were widely circulated.

Head of Content · Alma Content & DesignJan 2018 – Present · 8 yrs 11 mos

Led content strategy and copywriting, responsible for all aspects of content creation. Worked primarily with B2B SaaS and professional services to deliver engaging campaigns focused on conversion. Delivered £500k in revenue for an IT services giant (Advania) following a content campaign targeting the UK insurance sector, alongside other campaign successes. Managed copy and graphic design agency outputs and supported long-term content performance goals.

Content Marketing Manager · Canddi SkyJan 2016 – Jan 2018 · 2 yrs 1 mo

Hired to build and grow the content marketing function from scratch over a two-year period. Drove high-value project wins for the agency, including securing work with one of the UK’s leading HR and employment law consultancies, Peninsula.

Section Editor · The SkinnyJan 2013 – Jan 2016 · 3 yrs 1 mo

Education

BA (Hons) English Literature · University of Manchester2010

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