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Senior digital marketing professional with 7+ years of progressive experience across SEO strategy, paid search, content marketing, and social media. Proven track record managing multi-channel campaigns, leading cross-functional initiatives, and delivering measurable performance improvements by translating analytics into actionable strategy. Leads and mentors SEO teams, manages client onboarding and campaign setup, oversees conversion-rate optimization, and partners with content and sales teams to support pipeline development and prospect acquisition. Experienced with GA4, Google Ads, CRM/marketing automation (HubSpot), attribution and UTMs, and online reputation/citation management.…Senior digital marketing professional with 7+ years of progressive experience across SEO strategy, paid search, content marketing, and social media. Proven track record managing multi-channel campaigns, leading cross-functional initiatives, and delivering measurable performance improvements by translating analytics into actionable strategy. Leads and mentors SEO teams, manages client onboarding and campaign setup, oversees conversion-rate optimization, and partners with content and sales teams to support pipeline development and prospect acquisition. Experienced with GA4, Google Ads, CRM/marketing automation (HubSpot), attribution and UTMs, and online reputation/citation management.

Danielle Jeanne Carlson

Digital Marketer, SEO Expert, PPC Manager, +3

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Senior digital marketing professional with 7+ years of progressive experience across SEO strategy, paid search, content marketing, and social media. Proven track record managing multi-channel campaigns, leading cross-functional initiatives, and delivering measurable performance improvements by translating analytics into actionable strategy. Leads and mentors SEO teams, manages client onboarding and campaign setup, oversees conversion-rate optimization, and partners with content and sales teams to support pipeline development and prospect acquisition. Experienced with GA4, Google Ads, CRM/marketing automation (HubSpot), attribution and UTMs, and online reputation/citation management.…Senior digital marketing professional with 7+ years of progressive experience across SEO strategy, paid search, content marketing, and social media. Proven track record managing multi-channel campaigns, leading cross-functional initiatives, and delivering measurable performance improvements by translating analytics into actionable strategy. Leads and mentors SEO teams, manages client onboarding and campaign setup, oversees conversion-rate optimization, and partners with content and sales teams to support pipeline development and prospect acquisition. Experienced with GA4, Google Ads, CRM/marketing automation (HubSpot), attribution and UTMs, and online reputation/citation management.

Available to hire

Senior digital marketing professional with 7+ years of progressive experience across SEO strategy, paid search, content marketing, and social media. Proven track record managing multi-channel campaigns, leading cross-functional initiatives, and delivering measurable performance improvements by translating analytics into actionable strategy.

Leads and mentors SEO teams, manages client onboarding and campaign setup, oversees conversion-rate optimization, and partners with content and sales teams to support pipeline development and prospect acquisition. Experienced with GA4, Google Ads, CRM/marketing automation (HubSpot), attribution and UTMs, and online reputation/citation management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketer at Stories Marketing | Remote

August 1, 2023 - Present

Leads and manages SEO work for multiple clients, including assessing search performance for client portfolios, conducting content gap and keyword research, building annual SEO plans, and managing SEO projects and tasks. Facilitates ongoing team training and development. Oversees technical and content SEO deliverables such as position tracking, site health monitoring, technical issue resolution, online citation management, schema implementation, and backlink auditing. Supports the Google Ads team with weekly account management and troubleshooting, budget pacing, and optimization toward KPIs including cost per conversion, lead generation, ROI, and total conversions. Handles client onboarding and Google Ads setup including landing page development input, account/campaign/ad copy creation, conversion tracking setup, and creative display/placement. Equips clients with tools and strategies for online reputation management, backlink campaigns, citation management, and brand consistency across

Digital Marketing Specialist at MU Health Care

November 1, 2022 - August 1, 2023

Built, monitored, and maintained SEO position-tracking campaigns to grow organic web traffic for a large healthcare system while maintaining online citations and providing strategic content recommendations based on analytics and best practices. Developed competitive analyses to inform digital marketing campaigns and content planning. Conducted keyword research to guide content strategy across clinical service lines. Partnered cross-functionally with website and content teams to ensure accurate, on-schedule web page implementations for healthcare provider profiles and location listings. Oversaw website analytics reporting, custom analytics reporting, and campaign performance reporting. Created and organized UTM links for paid search and social media marketing campaigns to enable accurate attribution and performance measurement.