Available to hire
I’m Danielle, a UK-based social media and content lead with 9 years’ experience building communities and driving growth for beauty, travel, and lifestyle brands. I’ve led everything from social strategy and creative direction to campaign development, influencer partnerships, UGC, and ongoing performance optimisation; always with a strong focus on work that connects with audiences and delivers meaningful results.
Alongside strategy, I’m hands-on in the day-to-day: shaping brand voice and content pillars, producing platform-specific storytelling across Instagram, YouTube, and more, and using insights and analytics to continuously improve. I’ve grown accounts to 1M+ followers, delivered major engagement lifts, and managed high-impact organic activations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Social Media Free lancer (3-month project) at Crate Communications
June 1, 2026 - August 31, 2026Developed social and content strategy for 35 South Chile Wine, including content planning and scheduling. Created and edited trend-led social content with captions and storytelling aligned to the brand, and supported day-to-day social planning and execution across the summer campaign.
Social Media Freelancer (3-month project) at Crate Communications
June 1, 2026 - August 31, 2026Developed social and content strategy for 35 South Chile Wine, including content planning and scheduling. Created and edited trend-led social content, developing captions and storytelling aligned with the brand. Supported day-to-day social planning and execution throughout the summer campaign period.
Senior Social Media Manager at Arctic Fox & Co
January 1, 2025 - January 31, 2026Shaped brand strategy and content direction through trend analysis, competitor research, and platform insights. Built content plans and social campaigns aligned to audience needs, including identifying what to post and when. Sourced suitable influencer partnerships for the Arctic Fox brand. Monitored what worked, tracked relevant metrics, and turned data into recommendations for future content and social strategy.
Social Media Specialist (Ad-hoc Projects) at Smoking Gun Agency
January 1, 2024 - December 31, 2025Developed social ideas, content, and influencer briefs for agency clients including Philips and Swizzels. Managed influencer outreach and creator briefing, alongside LinkedIn content scheduling and paid social support. Supported wider agency teams with social strategy and platform-specific content recommendations.
Senior Social Media Manager at Feel Free Travel
April 1, 2022 - February 28, 2025Increased Instagram following from 15K to 75K (+400%) and boosted engagement (+111%) through strategic content and story-led campaigns. Delivered end-to-end social media management covering content creation and scheduling, trend research, competitor analysis, and community management. Built an organic strategy using an AIDA funnel approach to guide audiences from discovery to action.
Social Media Manager (Contractor) at Muratd UK (Unilever)
January 1, 2022 - May 31, 2022Increased Instagram reach by +33.7% in three months. Planned and scheduled UK-focused content across Instagram and Facebook, working with global teams and assets while creating locally relevant content. Supported new launches and campaigns, sourced relevant UK UGC, and managed an engaged community.
Social Media Manager (Contractor) at MURAD UK (Unilever)
December 31, 2021 - April 30, 2022Increased Instagram reach by +33.7% in 3 months. Planned and scheduled UK-focused content across Instagram and Facebook while collaborating with global teams and assets, as well as locally creating content. Supported new launches and campaigns. Sourced relevant UK UGC and managed an engaged community.
Global Travel Content Creator & Social Lead at Couples Quest Creative Ltd
January 1, 2021 - PresentDevelop the @couplesquest_ social media, content, and audience growth strategy across Instagram, YouTube and other digital channels. Deliver creative social campaigns for tourism boards, travel brands and agencies, including Destination Perth, Visit Panama, and the Tourism Authority of Thailand. Produce strategic UGC, photography, and branded content for global travel and lifestyle brands including American Tourister, Safe Wing, Expedia, and Trip.com. Manage commercial partnerships from pitching and negotiation through campaign strategy, delivery and reporting, using audience and platform insights to shape content strategy, creative direction, and performance optimisation.
Global Travel Content Creator & Social Director (co-founded) at Couples Quest Creative Ltd
January 1, 2021 - PresentCo-founded and managed a global travel media business, shaping brand, audience, and commercial strategy while working remotely across multiple continents. Developed and executed the @couplesquest social media, content, and audience growth strategy across Instagram, YouTube, TikTok, and other digital channels. Produced creative social campaigns for tourism boards, travel brands, and agencies including Destination Perth, Visit Panama, and the Tourism Authority of Thailand. Produced strategic UGC, photography, and branded content for global travel and lifestyle brands such as American Tourister, SafetyWing, Expedia, and Trip.com. Managed commercial partnerships from pitching and negotiation through campaign strategy, delivery, and reporting, using audience and platform insights to guide creative direction, content strategy, and performance optimization across short-form and long-form social-first formats.
Social Media Manager at LOOKFANTASTIC
January 1, 2019 - January 1, 2021Grew combined following to 1M+ (+316%) and boosted organic engagement by +291%. Planned and executed multi-channel campaigns aligned to product launches, trending topics, and brand partnerships with Bobbi Brown, L’Oréal, MAC, GHD, and Estée Lauder. Played a key role in the LOOKFANTASTIC Winter Love Island 2020 campaign, driving +20K followers, +150% engagement, and 5.2M+ impressions in six weeks. Managed a team of 8 and delivered high-impact campaigns aligned to launches and cultural moments, continually optimising performance using KPI tracking and test-and-learn strategies.
Social Media Manager at LOOKFANTASTIC
December 31, 2018 - December 31, 2020Grew combined following to 1M+ (+316%) and boosted organic engagement by +291%.
Planned and executed multi-channel campaigns aligned with product launches, trending topics, and partnerships with brands like Bobbi Brown, L’Oréal, MAC, GHD & Estée Lauder.
Played a key role in LOOKFANTASTIC’s Winter Love Island 2020 campaign, driving +20K followers, +150% engagement, and 5.2M+ impressions in six weeks.
Managed a team of 8 and delivered high-impact campaigns aligned with launches and cultural moments while contin
Social Media Executive at DOMU Brands
January 1, 2017 - January 1, 2019Increased reach by 130% and engagement by 114% year-over-year across multiple brands. Generated £10K revenue from £2K ad spend in the first month of a new site launch. Owned both organic and paid social media strategy, built influencer partnerships, and created cross-platform paid and organic social strategies.
Social Media Executive at DOMU Brands
December 28, 2016 - December 28, 2018‣ Increased reach by 130% and engagement by 114% YoY across multiple brands.
‣ Generated £10K revenue from £2K ad spend in the first month of a new site launch.
‣ Built influencer partnerships and created cross-platform paid and organic social strategies.
Education
BA Hons in Fashion Entrepreneurship at University of Central Lancashire
January 11, 2030 - January 1, 2014Photography (B), Media Studies (B), English Literature & Language (C) at John Leggott College
January 11, 2030 - June 24, 2026BA Honours at University of Central Lancashire
January 1, 2011 - December 31, 2014 at John Leggott College
January 1, 2010 - January 1, 2011BA Honours (2:1) in Fashion Entrepreneurship at University of Central Lancashire (UCLan)
January 1, 2014 - December 31, 2014Photography (B), Media Studies (B), English Lit & Lang (C) at John Leggott College
January 11, 2030 - September 24, 2026Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Retail
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