Creative leader, project-focused marketing professional, and visual designer with 19+ years of experience developing sophisticated business communications and managing deadline-driven creative initiatives. Over the past seven years at Berkadia, I supported Investment Sales teams nationwide on commercial real estate transactions valued from tens of millions to hundreds of millions of dollars. My experience sits at the intersection of creative direction, project management, marketing, and business development. I've developed BOV proposals, Offering Memorandums, presentations, infographics, maps, marketing collateral, and other investor-facing materials while partnering with Senior Managing Directors, Mortgage Bankers, Financial Analysts, Project Managers, and sales teams. I've also managed multiple concurrent projects, improved creative workflows, trained and onboarded teams, and worked within platforms including Workfront, Monday.com, Microsoft Teams, and SharePoint. In addition, I've operated an independent creative practice since 2007, serving 100+ clients across real estate, legal, technology, healthcare, education, government/defense, and other industries. That experience has included business development, competitive proposals, project scoping, budgeting, vendor coordination, creative direction, stakeholder management, and hands-on design. I'm currently exploring opportunities in Creative Services leadership, Art Direction, Creative/Marketing Project Management, Proposal & Pursuit Management, CRE Marketing, and Visual Communications.

Daniel Leif

Creative leader, project-focused marketing professional, and visual designer with 19+ years of experience developing sophisticated business communications and managing deadline-driven creative initiatives. Over the past seven years at Berkadia, I supported Investment Sales teams nationwide on commercial real estate transactions valued from tens of millions to hundreds of millions of dollars. My experience sits at the intersection of creative direction, project management, marketing, and business development. I've developed BOV proposals, Offering Memorandums, presentations, infographics, maps, marketing collateral, and other investor-facing materials while partnering with Senior Managing Directors, Mortgage Bankers, Financial Analysts, Project Managers, and sales teams. I've also managed multiple concurrent projects, improved creative workflows, trained and onboarded teams, and worked within platforms including Workfront, Monday.com, Microsoft Teams, and SharePoint. In addition, I've operated an independent creative practice since 2007, serving 100+ clients across real estate, legal, technology, healthcare, education, government/defense, and other industries. That experience has included business development, competitive proposals, project scoping, budgeting, vendor coordination, creative direction, stakeholder management, and hands-on design. I'm currently exploring opportunities in Creative Services leadership, Art Direction, Creative/Marketing Project Management, Proposal & Pursuit Management, CRE Marketing, and Visual Communications.

Available to hire

Creative leader, project-focused marketing professional, and visual designer with 19+ years of experience developing sophisticated business communications and managing deadline-driven creative initiatives. Over the past seven years at Berkadia, I supported Investment Sales teams nationwide on commercial real estate transactions valued from tens of millions to hundreds of millions of dollars.

My experience sits at the intersection of creative direction, project management, marketing, and business development. I’ve developed BOV proposals, Offering Memorandums, presentations, infographics, maps, marketing collateral, and other investor-facing materials while partnering with Senior Managing Directors, Mortgage Bankers, Financial Analysts, Project Managers, and sales teams. I’ve also managed multiple concurrent projects, improved creative workflows, trained and onboarded teams, and worked within platforms including Workfront, Monday.com, Microsoft Teams, and SharePoint.

In addition, I’ve operated an independent creative practice since 2007, serving 100+ clients across real estate, legal, technology, healthcare, education, government/defense, and other industries. That experience has included business development, competitive proposals, project scoping, budgeting, vendor coordination, creative direction, stakeholder management, and hands-on design.

I’m currently exploring opportunities in Creative Services leadership, Art Direction, Creative/Marketing Project Management, Proposal & Pursuit Management, CRE Marketing, and Visual Communications.

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Work Experience

Senior Graphic Designer at Berkadia
July 1, 2019 - August 1, 2026
Led original creative development for multifamily commercial real estate transactions, creating customized visual concepts and marketing materials while maintaining Berkadia brand standards. Partnered with project managers, senior executives, and investment sales teams to translate complex financial and property information into compelling visual narratives across print, digital, and presentations. Managed multiple concurrent projects, balanced stakeholder feedback and revision workflows, and improved creative operations by onboarding teams to content submission, asset organization, editing, and collaboration processes. Designed broker opinion of value (BOV) proposals, offering memorandums, infographics, maps, flyers, brochures, and social media assets, and built reusable templates and asset libraries to improve efficiency and consistency.
Graphic Designer II at Isagenix International
January 1, 2018 - January 1, 2019
Supported in-house print and digital design needs for a global sports and fitness supplement company. Designed materials for new and existing products while adhering to established brand standards and production requirements.
Graphic Designer at Serendipit Consulting
January 1, 2013 - January 1, 2018
Designed branding and marketing collateral for clients in the student housing industry. Provided creative support across client projects and, during the agency tenure, supported/managed a junior designer while maintaining project quality and client expectations.
Founder & Creative Director at True Story Graphic Design
January 1, 2007 - Present
Founded and operates an independent graphic design practice serving 100+ clients across real estate, legal, defense/government, education, healthcare, technology, and nonprofit sectors. Manages the full client lifecycle including business development, consultations, proposals, scoping, creative direction, execution, revisions, production, vendor coordination, quality control, and final delivery. Creates brand identities, logos, multi-page corporate documents, presentations, brochures, flyers, and print/digital marketing collateral, tailoring solutions to client objectives and audiences. Builds long-term client relationships through responsive service and consistent execution.

Education

Bachelor of Fine Arts (BFA), Graphic Design at New York Institute of Technology
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Education, Financial Services, Government, Healthcare, Non-Profit Organization, Professional Services, Media & Entertainment, Other