I'm a design lead and art director with a track record of leading multi-channel campaigns across print and digital. I translate complex briefs into clear, compelling visuals and strategy, guiding teams from concept to delivery. I thrive on collaborative environments, delivering strong branding, stakeholder presentations, and practical design systems for universities, agencies and brands. I'm calm under pressure, enjoy mentoring others, and love turning ideas into impactful experiences.

Danielle Lattuca

I'm a design lead and art director with a track record of leading multi-channel campaigns across print and digital. I translate complex briefs into clear, compelling visuals and strategy, guiding teams from concept to delivery. I thrive on collaborative environments, delivering strong branding, stakeholder presentations, and practical design systems for universities, agencies and brands. I'm calm under pressure, enjoy mentoring others, and love turning ideas into impactful experiences.

Available to hire

I’m a design lead and art director with a track record of leading multi-channel campaigns across print and digital. I translate complex briefs into clear, compelling visuals and strategy, guiding teams from concept to delivery.

I thrive on collaborative environments, delivering strong branding, stakeholder presentations, and practical design systems for universities, agencies and brands. I’m calm under pressure, enjoy mentoring others, and love turning ideas into impactful experiences.

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Language

English
Fluent

Work Experience

Design Lead / Art Director at Macquarie University
February 1, 2024 - Present
Art direction, strategic thinking and design for all documents, publications and multi-channel campaigns. Design lead on all creative campaigns, including moodboards, competitor research and detailed rationales for stakeholders. Design and art direction for print and digital, including static digital design, social assets and storyboarding for motion graphics. Taking projects from brief to finished art, liaising with print producers for various print techniques. Helping set and manage project milestones to ensure all work is on track, meets deadlines and exceeds expectations. Branding for the university and sub-brands.
Senior Designer / Art Director at Freelance / Self-employed
November 1, 2019 - January 1, 2024
Sole-trader offering full-service creative solutions, on-site or from a home office. Clients include St George Bank, University of Adelaide, Macquarie University, UBER, Amplitel, IPH, Great Southern Bank, Nova 96.9, Nestlé AU, Laser Clinics Australia, Pig & Pilgrim and more.
Senior Designer / Art Director at Macquarie University
May 1, 2016 - October 31, 2019
Senior designer and art director focusing on branding for the university and sub-brands, multi-channel campaigns, stakeholder presentations and end-to-end design for print and digital.
Senior Designer / Art Director at Freelance / Self-employed
August 1, 2012 - January 1, 2024
Freelance and contract work offering full-service creative solutions across various brands and industries.
Senior Studio Designer at Clemenger BBDO
January 1, 2013 - April 30, 2016
Lead designer and mentor to junior staff; brand guardian for market-leading brands; print design and front-end / static digital design.
Senior Designer at The Gallery
October 1, 2011 - August 31, 2012
Branding, design and art direction for clients including Space furniture, Kartell, Lend Lease (MCSQ Magazine), Chifley Plaza, Arab Bank, Sydney Youth Orchestra.
Senior Designer / Art Director at Loyalty Media
April 1, 2006 - August 31, 2011
Design, art direction, photo shoot direction and styling for Dynamic Business magazine and other titles; includes photography direction and styling.
Graphic Designer at Ignite
June 1, 2004 - April 30, 2006
Graphic design responsibilities across a range of print and digital assets.

Education

AWARD Craft Sydney at AWARD Craft Sydney
January 1, 2011 - January 16, 2026
AWARD School Sydney at AWARD School Sydney
January 1, 2010 - January 16, 2026
Diploma of Graphic Design at St. George Design Centre
January 1, 2002 - December 19, 2003

Qualifications

AWARD Craft Sydney
January 1, 2011 - January 16, 2026
AWARD School Sydney
January 1, 2010 - January 16, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Other