Danielle Moore

Serve as the on-camera face of the brand, producing, writing, filming, editing, and publishing videos from scripts to captions. Produce on-camera and AI-generated UGC ads for Meta, run hook/format/angle A/B testing to optimize performance, and organize experiments around leading prospects. Demonstrate software and translate backend logic and new AI tools in clear, non-technical terms for healthcare buyers. Live on-camera software walkthroughs for med spa and dental practice owners, contributing to software sales growth through high-converting video and walk-throughs.

Developed and produced high-performing Instagram and TikTok content, including ideation, leading, scripting, filming, and editing to drive audience growth, boost engagement, and create viral reach. Secured talent representation through Upside Down Talent Management and supported brand partnerships with Adidas, Nordstrom, Birkenstock, and Dagne Dover. Increased Instagram following from 50K to 300K by building viral content strategies and leading end-to-end video production.

Planned and coordinated local community events. Designed the Awoken Space/Books website and led paid media strategy that grew e-commerce and in-person revenue. Grew social media to 5,000+ engaged followers in a few months through consistent, data-driven content and community engagement. Designed brand identities (logos, promotional flyers, digital ads, marketing assets) using Adobe Photoshop and Illustrator.