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Hi, I'm Daniil Sidorov, a Public Relations Specialist focused on B2B technology and creative campaigns, based in Belgrade, Serbia. I specialize in earned media, influencer partnerships, and multi-channel communications that drive measurable results. Over the past several years I’ve generated notable campaigns including $450K+ earned media value with 550+ placements, led a Lexus world premiere campaign with a $96K budget, and built HPE’s first B2B influencer program, growing owned media and partnerships while maintaining strong brand alignment.…Hi, I'm Daniil Sidorov, a Public Relations Specialist focused on B2B technology and creative campaigns, based in Belgrade, Serbia. I specialize in earned media, influencer partnerships, and multi-channel communications that drive measurable results. Over the past several years I’ve generated notable campaigns including $450K+ earned media value with 550+ placements, led a Lexus world premiere campaign with a $96K budget, and built HPE’s first B2B influencer program, growing owned media and partnerships while maintaining strong brand alignment.

Daniil Sidorov

Social Media Manager, PR Freelancer, Content Creator, +3

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Hi, I'm Daniil Sidorov, a Public Relations Specialist focused on B2B technology and creative campaigns, based in Belgrade, Serbia. I specialize in earned media, influencer partnerships, and multi-channel communications that drive measurable results. Over the past several years I’ve generated notable campaigns including $450K+ earned media value with 550+ placements, led a Lexus world premiere campaign with a $96K budget, and built HPE’s first B2B influencer program, growing owned media and partnerships while maintaining strong brand alignment.…Hi, I'm Daniil Sidorov, a Public Relations Specialist focused on B2B technology and creative campaigns, based in Belgrade, Serbia. I specialize in earned media, influencer partnerships, and multi-channel communications that drive measurable results. Over the past several years I’ve generated notable campaigns including $450K+ earned media value with 550+ placements, led a Lexus world premiere campaign with a $96K budget, and built HPE’s first B2B influencer program, growing owned media and partnerships while maintaining strong brand alignment.

Available to hire

Hi, I’m Daniil Sidorov, a Public Relations Specialist focused on B2B technology and creative campaigns, based in Belgrade, Serbia. I specialize in earned media, influencer partnerships, and multi-channel communications that drive measurable results.

Over the past several years I’ve generated notable campaigns including $450K+ earned media value with 550+ placements, led a Lexus world premiere campaign with a $96K budget, and built HPE’s first B2B influencer program, growing owned media and partnerships while maintaining strong brand alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Serbian

Intermediate

Spanish; Castilian

Advanced

Russian

Fluent

Work Experience

PR and Communications Manager at Retouch4Me

May 1, 2023 - Present

Managed the company's relations with USA and European media, achieving over 400 articles, mentions, and expert interviews, thereby increasing brand awareness. Secured 12 strategic partnerships with international photography competitions and Remove.bg; won 3 awards. Built and optimized PR processes that added 10,000 monthly visitors to the website and managed the PR budget.

Senior SMM Specialist at Toyota Motor (Lexus)

October 1, 2022 - August 18, 2025

Defined social media strategy for Lexus Russia, increasing reach and engagement by up to 15%. Managed paid campaigns with a monthly budget around $8,000. Coordinated and optimized relationships with 15 top brand ambassadors by establishing a new selection and assessment process. Facilitated daily communication with subcontractors and agencies to ensure smooth collaboration for product launches, customer and media events, and original content creation.

Marketing Communications Specialist at Hewlett Packard Enterprise

June 1, 2021 - August 18, 2025

Formulated and executed local communication strategies, establishing a content creation process that grew the audience by 30%. Devised COVID-19 response tactics for local channels, maintaining a positive brand reputation without negative comments. Managed demand-generation activities, including webinars, email, and influencer projects. Led internal communications.

Marketing Trainee at Thomson Reuters

December 1, 2018 - August 18, 2025

Assisted in content creation for social media and email campaigns, contributing to audience engagement and brand visibility. Supported organization of professional conferences and business events while managing document flow.

PR and Communications Manager at RETOUCH 4ME

May 1, 2023 - Present

Generated $450K+ earned media value, securing 550+ placements across premier US/European outlets (Petapixel, CNET, Digital Camera World, Amateur Photographer, Make Use Of) with zero paid budget, driving 1.67M+ website visits. Secured 46 tier-1 placements (avg PV 59+, media tier 2.0–2.4) through long-term editorial relationships and reader-value–focused pitches. Negotiated 12 strategic partnerships with photography.com competitors and Remove.bg (Canva), winning 3 industry awards and integrating partner codes into 65% of coverage for measurable conversions. Maintained 59% positive sentiment across 550+ mentions while crafting all press releases and executive communications, ensuring brand consistency and key messaging.

Senior SMM Specialist at Toyota Motor (Lexus)

June 1, 2021 - October 1, 2022

Led social media strategy for a luxury automotive brand, achieving 15% engagement growth and 85% positive sentiment through data-driven premium storytelling. Planned and executed the Lexus LX world premiere campaign, managing a $96K annual budget and coordinating owned, earned, and paid media across social, email, and demand-gen channels. Built an influencer-marketing framework with 16 premium ambassadors, developing a data-driven selection process that improved campaign performance and brand alignment.

Marketing Communications Specialist at Hewlett Packard Enterprise

July 1, 2019 - June 1, 2021

Led executive positioning and strategic narratives for HPE technical experts, focusing on the financial impact of cloud infrastructure and encrypted data solutions. Developed performance reports and investor-facing materials for global conferences (HPE Discover), translating complex infrastructure roadmaps into clear growth opportunities for stakeholders.