I’m an SEO strategist /consultant, specializing in technical audits and performance optimization for eCommerce and enterprise websites. I’ve led SEO initiatives for brands like Chubb, increasing organic traffic by 37% YoY and improving first-page visibility across 1,900+ keywords. My audits cover technical SEO, site architecture, Core Web Vitals, internal linking, and content gap analysis. I use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to surface ranking constraints and deliver prioritized, actionable recommendations — not just reports. I focus on building scalable SEO foundations that support sustainable organic growth, especially for revenue-driven websites.

Daniella Lopez

I’m an SEO strategist /consultant, specializing in technical audits and performance optimization for eCommerce and enterprise websites. I’ve led SEO initiatives for brands like Chubb, increasing organic traffic by 37% YoY and improving first-page visibility across 1,900+ keywords. My audits cover technical SEO, site architecture, Core Web Vitals, internal linking, and content gap analysis. I use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to surface ranking constraints and deliver prioritized, actionable recommendations — not just reports. I focus on building scalable SEO foundations that support sustainable organic growth, especially for revenue-driven websites.

Available to hire

I’m an SEO strategist /consultant, specializing in technical audits and performance optimization for eCommerce and enterprise websites. I’ve led SEO initiatives for brands like Chubb, increasing organic traffic by 37% YoY and improving first-page visibility across 1,900+ keywords.

My audits cover technical SEO, site architecture, Core Web Vitals, internal linking, and content gap analysis. I use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to surface ranking constraints and deliver prioritized, actionable recommendations — not just reports.

I focus on building scalable SEO foundations that support sustainable organic growth, especially for revenue-driven websites.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

SEO Strategy Lead (Contract) at Chubb North America
January 1, 2021 - January 1, 2025
Owned enterprise SEO roadmap across multiple business units including Commercial (B2B), Personal (B2C), Agents & Brokers, Healthy Paws Pet Insurance, and StreamLabs Water. Increased organic traffic 37% YoY and expanded first-page keyword footprint by 1,900+ terms across revenue-driving segments. Delivered 10+ comprehensive SEO audits covering 600+ landing pages across U.S. and Canada properties.
Digital Marketing Consultant at Loom Creative Studio
January 1, 2020 - Present
Lead SEO and AI search strategy for B2B and SMB clients, building organic growth systems from zero digital presence. Built SEO foundation for newly redesigned Mafrox.com, securing #1 rankings for 10+ high-intent, non-branded commercial regional terms across Google and Bing. Designed branded bidding strategy to protect SERP real estate and reinforce organic authority. Developed scalable blog content architecture aligned to search intent and long-term organic growth. Delivered SEO/AIO audits, competitive gap analyses, audience research, and persona-driven content frameworks. Integrated paid search insights with organic prioritization to improve channel efficiency.
Community Strategy Lead (Freelance) at ASM Connect
January 1, 2021 - Present
Increased engagement 89% YoY across 30,000+ member professional network through data-driven strategy.
Social Media Engagement & Strategy Specialist at Apple, Inc.
January 1, 2015 - January 1, 2020
Scaled @AppleSupport from 100K to 1.1M followers in 18 months and developed digital governance frameworks.

Education

Professional Certificate in AI & Machine Learning at MIT Professional Education
January 1, 2025 - January 1, 2026
Cinematography and Film/Video Production at NYU Tisch School of the Arts
January 1, 2023 - January 1, 2024
Certified Digital Marketing Specialist at Digital Marketing Institute
January 1, 2021 - January 1, 2021
BBA, Business Administration, Marketing Concentration at Brooklyn College (CUNY)
January 1, 2016 - January 1, 2020

Qualifications

Professional Certificate in AI & Machine Learning
January 1, 2025 - January 1, 2026
Certified Digital Marketing Specialist
January 1, 2021 - January 1, 2021
Cinematography and Film/Video Production
January 1, 2023 - January 1, 2024
BBA, Business Administration, Marketing Concentration
January 1, 2016 - January 1, 2020

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Healthcare