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Hi, I’m Daniele Taronna, an AI creative specialist who combines storytelling with cutting-edge generative tools to craft AI-assisted video and social content for global brands. I lead end-to-end production pipelines, build repeatable AI workflows, and mentor teams to move fast without losing a human touch. My work spans IKEA’s retail content operations, independent brand projects, and original IP creation like Lumori World. I’ve built personal brands and pipelines that have delivered hundreds of thousands of views and rapid audience growth across YouTube, Instagram, and TikTok.…Hi, I’m Daniele Taronna, an AI creative specialist who combines storytelling with cutting-edge generative tools to craft AI-assisted video and social content for global brands. I lead end-to-end production pipelines, build repeatable AI workflows, and mentor teams to move fast without losing a human touch. My work spans IKEA’s retail content operations, independent brand projects, and original IP creation like Lumori World. I’ve built personal brands and pipelines that have delivered hundreds of thousands of views and rapid audience growth across YouTube, Instagram, and TikTok.

Daniele Taronna

Film Director, Creative Director, Art Director, +6

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Hi, I’m Daniele Taronna, an AI creative specialist who combines storytelling with cutting-edge generative tools to craft AI-assisted video and social content for global brands. I lead end-to-end production pipelines, build repeatable AI workflows, and mentor teams to move fast without losing a human touch. My work spans IKEA’s retail content operations, independent brand projects, and original IP creation like Lumori World. I’ve built personal brands and pipelines that have delivered hundreds of thousands of views and rapid audience growth across YouTube, Instagram, and TikTok.…Hi, I’m Daniele Taronna, an AI creative specialist who combines storytelling with cutting-edge generative tools to craft AI-assisted video and social content for global brands. I lead end-to-end production pipelines, build repeatable AI workflows, and mentor teams to move fast without losing a human touch. My work spans IKEA’s retail content operations, independent brand projects, and original IP creation like Lumori World. I’ve built personal brands and pipelines that have delivered hundreds of thousands of views and rapid audience growth across YouTube, Instagram, and TikTok.

Available to hire

Hi, I’m Daniele Taronna, an AI creative specialist who combines storytelling with cutting-edge generative tools to craft AI-assisted video and social content for global brands. I lead end-to-end production pipelines, build repeatable AI workflows, and mentor teams to move fast without losing a human touch.

My work spans IKEA’s retail content operations, independent brand projects, and original IP creation like Lumori World. I’ve built personal brands and pipelines that have delivered hundreds of thousands of views and rapid audience growth across YouTube, Instagram, and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

French

Intermediate

Dutch

Intermediate

Work Experience

Founder / AI Creative Director at Echo by DaniTaro

January 1, 2024 - Present

Built the danitaro.ai portfolio and a consistent brand system that unifies all new work. Created www.danitaro.ai from scratch using custom ChatGPT workflows and Visual Studio Code. Designed a repeatable AI image-to-video pipeline with standardized multi-shot continuity using seed control and camera path notes. Engineered content pillars and tested hooks to refine scroll-stopability and shareability.

Freelance Brand & Content (Rebrand + Social) at Sauna Macho

January 1, 2024 - Present

Led a complete rebrand: brand persona, logo, identity system, color/typography, and night-club–ready visual tone. Built AI-assisted content operations: research agent → interview prompts → concept & copy → reels/carousels → caption systems. 30-day snapshot results: 7,893 profile visits (+218%) and 528 external link taps (+151%). Reached 52,693 views; month interactions totaled 2,160 likes, 80 comments, 97 saves, 362 shares.

Online Content Specialist at IKEA Belgium & Italy

January 1, 2017 - Present

Relocated from Belgium to Italy to support cross-market content operations and bring best practices to the Italian hub. Designed campaign templates, QA checklists, UX improvements, and content workflows used across teams. Managed homepage, campaign, and social surfaces in EN/IT; localized large volumes of content and implemented A/B testing to improve CTR and time-on-page. Mentored editors and introduced AI-assisted moodboards and quick video prototypes to speed approvals and reduce production latency.

UX/UI Designer at Careers International

January 1, 2015 - December 31, 2017

Delivered identity systems and microsites from concept to shipment. Enforced brand consistency and created reusable design kits that shortened future page builds.

AI Creative Specialist & Founder at Echo by DaniTaro

January 1, 2024 - Present

Built a full personal brand and portfolio system at danitaro.ai from scratch using custom ChatGPT workflows and VS Code. Designed a repeatable AI image-to-video production pipeline with seed control and camera path direction. Created and tested content pillars across platforms, optimizing hooks and formats for scroll-stop performance. Delivered carousels, thumbnails, and ad variants for small brands as a Prompt Director, translating briefs into narrative workflows and production plans.

Creator & Director at Lumori World - Original Family Animation IP

January 1, 2024 - Present

Conceived and directed an entirely original IP: visual design, worldbuilding, character system, and lore, built end-to-end using a custom generative pipeline. Produced 130+ AI-animated shorts and 10 long-form films; achieved 289,984+ organic views, with top-performing shorts exceeding 100% audience retention. Grew the channel to 5,000+ subscribers in 2.5 months through creative testing, thumbnail experimentation, and audience targeting optimization.

Freelance Brand & Content Specialist at Hospitality brand

January 1, 2024 - Present

Led a complete rebrand: brand persona, logo, identity system, colour/typography, and nightclub-ready visual tone. Built AI-assisted content operations: research agent → interview prompts → concept & copy → reels/carousels → caption systems. 30-day results: 7,893 profile visits (+218%), 528 external link taps (+151%), 52,693 views, 2,160 likes, 362 shares.