I’m a designer who believes that a brand is much more than visuals—it's an experience that connects people with purpose. For the past 10+ years, I’ve worked across branding, digital design, web design, and advertising, helping brands find their voice and translate it into meaningful, engaging experiences. I love turning strategy into design that feels alive, websites that tell stories, interfaces that invite exploration, and brand systems that evolve with the people behind them. I’m passionate about diversity, fairness, and collaboration, and I’m drawn to teams that build things that matter.…

Daniel Guadarrama Martínez

I’m a designer who believes that a brand is much more than visuals—it's an experience that connects people with purpose. For the past 10+ years, I’ve worked across branding, digital design, web design, and advertising, helping brands find their voice and translate it into meaningful, engaging experiences. I love turning strategy into design that feels alive, websites that tell stories, interfaces that invite exploration, and brand systems that evolve with the people behind them. I’m passionate about diversity, fairness, and collaboration, and I’m drawn to teams that build things that matter.…

Available to hire

I’m a designer who believes that a brand is much more than visuals—it’s an experience that connects people with purpose. For the past 10+ years, I’ve worked across branding, digital design, web design, and advertising, helping brands find their voice and translate it into meaningful, engaging experiences.

I love turning strategy into design that feels alive, websites that tell stories, interfaces that invite exploration, and brand systems that evolve with the people behind them. I’m passionate about diversity, fairness, and collaboration, and I’m drawn to teams that build things that matter.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Sr. Graphic Designer at Nikken
March 5, 2023 - August 22, 2024
Responsibilities: Developed corporate identity, including logo design, brand manuals, and graphic applications. Designed packaging for various products. Created advertising materials for print and digital campaigns. Designed catalogs, landing pages for promotions and corporate events. Developed comprehensive advertising strategies to increase brand presence on social media. Edited promotional videos and designed posts for platforms such as Instagram and Facebook. Managed the online store. Developed digital marketing strategies such as mailing and social media campaigns. Achievements: Designed advertising campaigns that boosted a 20% growth in the conversion rate of potential customers. Redesigned several product packages, improving aesthetics and presentation, which increased sales for those products.
Senior Graphic/Web Designer at Strategia
June 7, 2021 - January 20, 2023
Responsibilities: Created visual identities and branding. Designed and developed websites and landing pages. Designed offline and social media advertising campaigns, both graphically and in content strategies. Implemented digital advertising strategies. Achievements: Designed and developed a responsive website that improved user experience, resulting in a 25% increase in organic traffic. Successfully managed digital campaigns that increased sales by 30% during promotional periods. Reduced advertising costs by 15% by optimizing graphic content for social media ads.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    uniE621 Bullhouse | Meat & Wine
    Bullhouse, a fine steak and wine restaurant in California, sought a visual identity that reflected the exclusivity of its offering. We created an elegant, sophisticated brand with an authentic connection to lovers of fine meat and wine. branding logo menudesign…