Danielle McLeod

Headed a newly established woven casuals division. Oversaw a team of 6 people and scaled production to deliver 150+ piece collections across woven base categories (tops, bottoms and outerwear). Built design and sourcing infrastructure from the ground up and delivered five annual presentations to premium US clients. Served as primary design lead for a diverse portfolio including American Eagle, Macy’s, Walmart, Old Navy, Loft (Ann Taylor), JC Penney and George & Sainsburys UK.

Deliver end-to-end design and technical solutions for fashion, sportswear and workwear across diverse demographics. Spearhead trend direction and CAD development, translating high-level concepts into market-ready technical packs. Manage fabric sourcing and end-to-end product development, ensuring seamless transitions from initial prototypes to final global customer sales presentations.

Oversaw a team of 5 people based in Hong Kong. Directed the creative strategy for ladies’, men’s and children’s woven/jersey/outerwear/activewear categories, aligning with global high-street trends. Managed production integrity by coordinating daily workflows between design teams in Hong Kong and manufacturing partners in Bangladesh, Jordan and Vietnam. Partnered with US-based clients to align product designs with market requirements, traveling for range and strategy meetings. Integrated key seasonal shapes and fabric innovations to increase “newness” and support major retail account performance.