Daniel O’Brien

Built and maintained client trust, expectations, timelines, budgets & logistics for virtual and in-person events across multiple U.S. markets. Collaborated across departments to generate new brand content and developed major research-driven campaigns for the Trade. Researched, sourced, negotiated, and contracted a wide range of talent, venues, vendors, and production partners. Collected and analyzed post-event survey data to optimize future campaigns, and delivered comprehensive recaps with key learnings to clients after each program. Managed attendee communication, including oversight of registration, application review, applicant acceptance where applicable, obtaining signed image release forms, and day-of logistics via email.

Managed season-long 7-day/week promotion located at Pop-up Garden. Served as project liaison for A&G Boston & Philadelphia offices. Supervised staff (chefs, brand ambassadors and co-ops). Evaluated staff performance and developed standards to ensure consistent, positive brand experience. Managed inventory and daily product deliveries. Monitored and recorded daily sales reports for the client.

Developed and executed strategically driven large-scale programs and one-off events for B2B & B2C clients– including tours, trade shows, conferences, sponsorship activations, and media events. Maintained client budgets, oversaw financial billing reports, invoices/purchase orders, and reconciled against estimates. Identified and managed relationships with client contacts, key vendors, venues, media outlets, talent & event staff. Produced data-driven presentations displaying program statistics and ROI of experiential programs/activations. Pre-planned budgets, coordinated logistics, and ensured public safety and legal compliance.