I'm Daniel Yen, a professional athlete and brand builder who thrives on mastering both body and mind. I pursue clarity, balance, and flow in my work and life, aiming to lead by example with steadiness and purpose. I’ve lived in multiple countries, studied abroad, and built a career that blends competitive sports with creative and strategic work. Creating Aluna, my health-focused brand, is an extension of a lifelong pursuit to share grounded realism and help others reach their peak potential. My journey across sports, marketing, and product development has taught me to listen closely, adapt quickly, and stay grounded in any environment. I lead with hands-on involvement, while delegating expertise to specialists to maintain cohesion and a clear long-term direction. I’m excited to continue growing Aluna and contribute to teams and projects that value high performance, health, and thoughtful design.

Daniel Yen

I'm Daniel Yen, a professional athlete and brand builder who thrives on mastering both body and mind. I pursue clarity, balance, and flow in my work and life, aiming to lead by example with steadiness and purpose. I’ve lived in multiple countries, studied abroad, and built a career that blends competitive sports with creative and strategic work. Creating Aluna, my health-focused brand, is an extension of a lifelong pursuit to share grounded realism and help others reach their peak potential. My journey across sports, marketing, and product development has taught me to listen closely, adapt quickly, and stay grounded in any environment. I lead with hands-on involvement, while delegating expertise to specialists to maintain cohesion and a clear long-term direction. I’m excited to continue growing Aluna and contribute to teams and projects that value high performance, health, and thoughtful design.

Available to hire

I’m Daniel Yen, a professional athlete and brand builder who thrives on mastering both body and mind. I pursue clarity, balance, and flow in my work and life, aiming to lead by example with steadiness and purpose. I’ve lived in multiple countries, studied abroad, and built a career that blends competitive sports with creative and strategic work. Creating Aluna, my health-focused brand, is an extension of a lifelong pursuit to share grounded realism and help others reach their peak potential.

My journey across sports, marketing, and product development has taught me to listen closely, adapt quickly, and stay grounded in any environment. I lead with hands-on involvement, while delegating expertise to specialists to maintain cohesion and a clear long-term direction. I’m excited to continue growing Aluna and contribute to teams and projects that value high performance, health, and thoughtful design.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Residential Monitor at The Taft School
May 1, 2019 - May 1, 2019
Helped new students transition into a new social environment, and ensured the safety and happiness of all students in and outside the classroom.
Varsity Track & Field Captain at The Taft School
May 1, 2019 - May 1, 2019
Mentored a roster of track athletes and led them to a strong winning record; provided leadership and discipline, aligning team efforts with school values.
Football Player at Wing Yee FT
June 1, 2021 - June 1, 2021
Semi-professional football player competing in the Hong Kong First Division; contributed to team performance and competitive success.
Semi-Professional Football Player in Hong Kong First Division at South China AA
January 31, 2022 - January 31, 2022
Played in the Hong Kong First Division, contributing to team performance and training culture.
Writer at Lane Crawford
September 1, 2021 - September 1, 2021
Contract Fashion & Lifestyle Writer; copywriting for men's and women's fashion and lifestyle products; participated in marketing meetings for upcoming releases; conducted research on brand positioning and product attributes.
Digital Marketing Intern at BN S Fitness Group Ltd (Strive Fitness)
August 31, 2018 - August 31, 2018
Managed social-media posts; wrote articles for blog posts and oversaw overseas youth sports camps.
Business Analyst Intern at Radiant Venture Capital
July 31, 2020 - July 31, 2020
Docketed case studies on startups and learned to evaluate them using Lean Canvas and Value Proposition Canvas; observed live pitch sessions to learn pitching dynamics.
Football Player - Premier League Reserve Division at BC Rangers
March 31, 2020 - March 31, 2020
Played in the Hong Kong Premier League Reserve Division; supported squad depth and development.
Football Player - Hong Kong Premier League at BC Rangers
May 1, 2025 - May 1, 2025
Professional football player competing in the Hong Kong Premier League.
Semi-Professional Football Player - First Division at Wing Yee FT
June 1, 2021 - June 1, 2021
Played as a semi-professional in the Hong Kong First Division; contributed to team strategy and performance.
Football Player - First Division at IV Liga
August 1, 2025 - November 21, 2025
First active HK football player to join Poland's IV Liga; ongoing professional engagement.
Founder at Aluna (Electrolyte Brand)
April 1, 2025 - November 21, 2025
Founder of Aluna, an electrolyte brand focused on hydration and supplementation. Oversees full product development, formulation R&D, design, production, and strategic rollout; delegates operational responsibilities to domain experts to reinforce the brand’s long-term direction.

Education

Bachelor of Arts in Psychology at Princeton University
August 1, 2019 - May 1, 2024
Study Abroad Program at Yonsei University
February 1, 2022 - December 1, 2023
High School Diploma at The Taft School
August 1, 2015 - May 1, 2019
BA in Psychology at Princeton University
August 1, 2019 - May 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Retail