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I’m Daniel Spice, a senior digital and growth marketing professional based in East Sussex. I specialise in data-driven, ROI-focused campaigns that accelerate lead generation and revenue across travel risk management, professional services, tech, finance, insurance, and retail. I have led multi-million pound budgets, built scalable funnels, improved SEO rankings, and delivered high-velocity pipeline growth through a mix of paid media, CRM strategy, CRO, and UX improvements. I thrive on turning insights into action — designing automated reporting, aligning programs with business objectives, and collaborating across marketing, product, and sales. My toolkit spans GA4, Salesforce, Tableau, ZoomInfo, VWO, and HubSpot, and I enjoy mentoring teams and managing agency partners to drive measurable commercial outcomes.…I’m Daniel Spice, a senior digital and growth marketing professional based in East Sussex. I specialise in data-driven, ROI-focused campaigns that accelerate lead generation and revenue across travel risk management, professional services, tech, finance, insurance, and retail. I have led multi-million pound budgets, built scalable funnels, improved SEO rankings, and delivered high-velocity pipeline growth through a mix of paid media, CRM strategy, CRO, and UX improvements. I thrive on turning insights into action — designing automated reporting, aligning programs with business objectives, and collaborating across marketing, product, and sales. My toolkit spans GA4, Salesforce, Tableau, ZoomInfo, VWO, and HubSpot, and I enjoy mentoring teams and managing agency partners to drive measurable commercial outcomes.

Daniel Spice

Marketing Strategist, Performance Marketer, Growth Marketer, +4

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I’m Daniel Spice, a senior digital and growth marketing professional based in East Sussex. I specialise in data-driven, ROI-focused campaigns that accelerate lead generation and revenue across travel risk management, professional services, tech, finance, insurance, and retail. I have led multi-million pound budgets, built scalable funnels, improved SEO rankings, and delivered high-velocity pipeline growth through a mix of paid media, CRM strategy, CRO, and UX improvements. I thrive on turning insights into action — designing automated reporting, aligning programs with business objectives, and collaborating across marketing, product, and sales. My toolkit spans GA4, Salesforce, Tableau, ZoomInfo, VWO, and HubSpot, and I enjoy mentoring teams and managing agency partners to drive measurable commercial outcomes.…I’m Daniel Spice, a senior digital and growth marketing professional based in East Sussex. I specialise in data-driven, ROI-focused campaigns that accelerate lead generation and revenue across travel risk management, professional services, tech, finance, insurance, and retail. I have led multi-million pound budgets, built scalable funnels, improved SEO rankings, and delivered high-velocity pipeline growth through a mix of paid media, CRM strategy, CRO, and UX improvements. I thrive on turning insights into action — designing automated reporting, aligning programs with business objectives, and collaborating across marketing, product, and sales. My toolkit spans GA4, Salesforce, Tableau, ZoomInfo, VWO, and HubSpot, and I enjoy mentoring teams and managing agency partners to drive measurable commercial outcomes.

Available to hire

I’m Daniel Spice, a senior digital and growth marketing professional based in East Sussex. I specialise in data-driven, ROI-focused campaigns that accelerate lead generation and revenue across travel risk management, professional services, tech, finance, insurance, and retail. I have led multi-million pound budgets, built scalable funnels, improved SEO rankings, and delivered high-velocity pipeline growth through a mix of paid media, CRM strategy, CRO, and UX improvements.

I thrive on turning insights into action — designing automated reporting, aligning programs with business objectives, and collaborating across marketing, product, and sales. My toolkit spans GA4, Salesforce, Tableau, ZoomInfo, VWO, and HubSpot, and I enjoy mentoring teams and managing agency partners to drive measurable commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Demand Generation Manager at FE fundinfo

November 1, 2025 - Present

Generating £7.5m of targeted pipeline revenue through demand generation activity – including email marketing, social media, paid media, events and SEO. Working closely with BDR, Product and Sales teams to ensure effective campaign launches and pipeline figures are on track. Utilising a strong tech stack – including HubSpot, Salesforce, SEMRush, Google Analytics, Umbraco, Monday and Claude.

Head of Digital at World Travel Protection

August 1, 2022 - July 31, 2025

Led global digital strategy for a high-growth travel risk management company. Focused on aligning digital marketing initiatives with business goals to increase lead volume, reduce CAC, and improve user experience across all digital channels. Achieved 100% YoY growth in sales-qualified leads for three consecutive years. Optimised cost-per-lead, driving a reduction of over 80% across LinkedIn and Google/Microsoft Ads, resulting in significantly more efficient campaigns. Contributed to over $1M in proposal opportunities, enhancing the sales pipeline across Salesforce and ZoomInfo, and driving a 3.5x increase in overall sales revenue. Improved search engine rankings from position 40+ to 15, significantly increasing organic visibility and driving higher traffic. Scaled lead generation efforts, increasing average monthly lead volumes from 4.83 to 50+, using more refined qualification criteria to attract higher-quality prospects. Shortened the lead cycle time by 25% over a two-year period, st

Digital Marketing Manager at Aqualisa

July 1, 2021 - August 31, 2022

Led the digital strategy for three global brands, driving performance and revenue growth through integrated multi-channel execution and continuous optimisation. Managed and executed digital campaigns across PPC, SEO, email marketing, paid and organic social, and web analytics. Provided strategic leadership and mentorship to the digital team, while overseeing relationships with external digital and creative agencies. Spearheaded the redevelopment of global websites and implemented foundational SEO improvements, significantly increasing B2C/D2C organic traffic. Played a key role in the successful launch of the Elisa product range through market research, go-to-market strategy, and end-to-end digital campaign delivery. Initiated a global review optimisation project to mitigate negative sentiment and increase positive customer reviews. Introduced a QR code initiative embedded within warranty documents, supported by a new microsite, enhancing the post-purchase registration experience. Launc

Digital Marketing Executive at Architas (AXA Group)

November 1, 2020 - July 31, 2021

Supported digital marketing efforts across European and Asian markets for this AXA Group investment management firm. Managed global website operations and paid/social campaigns across multiple regions, ensuring brand consistency and local relevance. Owned CRO/UX enhancements and daily content updates using Episerver CMS. Coordinated and delivered digital campaigns across Asia and Europe, ensuring alignment with regional objectives. Produced and presented monthly digital performance reports for key stakeholders across global markets.

Digital Marketing Executive / Social Media Executive at AXA UK

August 1, 2020 - November 30, 2020

Delivered content and campaign execution across SME, international, and corporate markets within AXA UK and Group divisions. Developed and managed multi-channel campaigns, including National Fitness Day and Christmas Campaigns. Launched ‘Elevate’, an internal advocacy programme to increase employee brand engagement via LinkedIn. Acted as the analytics lead for the marketing team, receiving training at Google and in Tableau to deepen insight and reporting capabilities. Collaborated with influencers and celebrities for campaign content creation, managing talent coordination and digital asset development. Liaised with multiple operating companies (OpCos) and external agencies to deliver effective campaign content, ensuring timely execution and performance analysis.

Digital Marketing Executive at AXA UK

October 1, 2016 - March 31, 2019

Delivered campaigns across SME, international and corporate markets; managed internal analytics and daily content updates; acted as analytics lead and contributed to measurement and reporting across campaigns.

Digital Marketing Executive at Projects Abroad

March 1, 2019 - August 31, 2020

Led digital marketing strategy and execution for a global volunteer travel company, focused on driving lead generation, engagement and SEO performance. Managed global website content, paid media, and the editorial calendar across all digital channels. Led CRO and UX improvement initiatives, introducing a prioritisation framework to fast-track high-impact optimisations. Directed the ‘Backpack University’ digital campaign targeting student travellers, establishing a new sub-brand and customer segment. Developed a portfolio of new experiential travel offerings to broaden the brand’s appeal. Oversaw significant website improvements including reformatting over 200 project pages to enhance visibility of key CTAs — increasing global conversion rates by over 5% during tenure. Coordinated cross-functional teams and agency partners to execute strategic digital projects aligned with growth targets.

Digital Marketing Executive / Social Media Executive at AXA UK

October 1, 2016 - March 1, 2019

Delivered content and campaigns across SME, international, and corporate markets; coordinated with internal teams and external agencies to ensure brand consistency and performance across channels. Led monthly performance reporting and supported regional digital initiatives.