I’m an experienced designer who has a proven track record of building successful products with multiple dependencies and stakeholders. My biggest strengths are prioritisation, decision making, fast execution of deliverables and an ability to have an almost immediate impact in any team that I am embedded into. I can also code, work with animation, UX design & prototyping tools, graphic design, print design and have a number of years of people management experience (including performance management, coaching and mentoring). On the product side, I have years of experience with scoping, memo writing, goal setting, strategic planning and prioritisation. On the design side, I consider myself a T-shaped designer, having both UX/UI skills but also graphic, print, branding and motion design skills, including some HTML/CSS, basic JS and PHP.

Dan Whelan

I’m an experienced designer who has a proven track record of building successful products with multiple dependencies and stakeholders. My biggest strengths are prioritisation, decision making, fast execution of deliverables and an ability to have an almost immediate impact in any team that I am embedded into. I can also code, work with animation, UX design & prototyping tools, graphic design, print design and have a number of years of people management experience (including performance management, coaching and mentoring). On the product side, I have years of experience with scoping, memo writing, goal setting, strategic planning and prioritisation. On the design side, I consider myself a T-shaped designer, having both UX/UI skills but also graphic, print, branding and motion design skills, including some HTML/CSS, basic JS and PHP.

Available to hire

I’m an experienced designer who has a proven track record of building successful products with multiple dependencies and stakeholders. My biggest strengths are prioritisation, decision making, fast execution of deliverables and an ability to have an almost immediate impact in any team that I am embedded into. I can also code, work with animation, UX design & prototyping tools, graphic design, print design and have a number of years of people management experience (including performance management, coaching and mentoring).

On the product side, I have years of experience with scoping, memo writing, goal setting, strategic planning and prioritisation. On the design side, I consider myself a T-shaped designer, having both UX/UI skills but also graphic, print, branding and motion design skills, including some HTML/CSS, basic JS and PHP.

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Language

English
Fluent

Work Experience

Design Lead (Product Design Lead) at HubSpot
September 1, 2019 - October 1, 2025
At HubSpot I built products that are powerful, yet easy to use to help our customers grow. I integrated AI into our products, reimagining how we help users get their work done. I uplifted design culture internally, coaching and mentoring peers and direct reports, and set design strategy and vision while collaborating with product and engineering teams. I oversaw usability testing, customer interviews, design concepts and prototype development, and worked with tools such as Figma, Sketch, Adobe Suite, Flinto, HTML and CSS. Achievements include leading the redesign of HubSpot Forms Product (Marketing Hub), the redesign of the HubSpot CTAs Product (Marketing Hub), leading a team of 5 designers, designing a new HubSpot AI Personalisation tool, championing accessibility, a rotation on the design systems team contributing to CANVAS and Trellis, and influencing hiring decisions.
Senior Product Designer at Distilled
February 1, 2013 - September 1, 2019
Led design for Distilled's Classified ads and marketing/sales platforms. Reimagined place ad funnels, delivering measurable improvements in conversions, and contributed to the redesign of Ireland’s leading classified ads site. Responsibilities included growing the design team, shaping product design strategy, and mentoring teammates to elevate design quality and impact.
Analyst / Front End Developer at Equifax
October 1, 2007 - February 1, 2013
On-site at Equifax, contributed to front-end development and product interfaces. Involved in training delivery and improving internal systems, including customer support portals and intrawebs, with responsibilities spanning design execution, QA, and process improvements.

Education

Junior Certificate & Leaving Certificate at CBS Secondary Wexford
January 1, 1999 - January 1, 2004
FETAC Level 5 Business Course at FETAC
January 1, 2006 - January 1, 2007

Qualifications

Nielsen Norman Design Trade-offs and UX Decision making
December 1, 2023 - January 13, 2026
Nielsen Norman Leading Highly Affective UX Teams
May 1, 2022 - January 13, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services