Ask to Design: Assessment System & UX ⎯ 2020

In a context where many small and medium enterprises (SMEs) remain mostly unaware of design’s strategic value, Ask to Design emerged as a pioneering platform that connects local businesses with the creative minds of the Piedmontese design scene. The initiative, powered by Circolo del Design and the Chamber of Commerce of Turin, and backed by Politecnico di Torino, aimed to enhance awareness, accessibility, and collaboration through an open digital system.

As part of the project’s 2020 expansion, I contributed to the creation of the Design Lab — a self-assessment digital journey that allows companies to reflect on their structure, identify potential design-driven interventions, and engage more consciously with the platform’s community of designers. Working as a research fellow, UX researcher, and graphic designer, I translated complex business insights into an accessible, user-centred experience supported by a cohesive visual identity. The Design Lab became a cornerstone for introducing design culture into local SMEs, combining strategic consulting, self-reflection, and a clear path to collaboration. My work helped articulate the process visually and experientially, empowering non-designers to perceive the transformative power of design with clarity and curiosity.

Check out the full project on my website → https://www.twine.net/signin #graphicdesigner #UXResearcher #UXdesign #UX #designer