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Dara Errichetti

Available to hire

Hi, I’m Dara Errichetti, an experiential strategist and producer based in the New York. I design and deliver immersive brand experiences across events, activations + partnerships for leading consumer brands.

About

Hi, I’m Dara Errichetti, an experiential strategist and producer based in the New York. I design and deliver immersive brand experiences across events, activations + partnerships for leading consumer brands. My work blends creative storytelling with practical execution, and I thrive on turning ambitious ideas into flawless onsite realities.

I excel at building strong client relationships, leading cross-functional teams, managing budgets + crafting scalable programs that align with brand goals. From multi-city activations to intimate branded experiences, I bring energy, clarity + a relentless focus on execution.

  • 11 years' experience
  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Retail
  • Other

Work experience· 8 roles

Experiential Strategist + Producer · FreelanceJan 2026 – Present · 11 mos

Lead experiential strategy and production for domestic and international projects; manage client relations, budgets, and on-site execution for diverse beverage and brand campaigns.

Senior Event Producer · Diageo North America / Diageo Non-Alc BeveragesNov 2024 – Nov 2025 · 1 yr 1 mo

Role integrated into a new function following Diageo acquisition; directed full event lifecycles for Ritual Zero Proof and Seedlip brands; built strategic partnerships and led on-site activations.

Senior Event Producer + Partnerships · Ritual Zero ProofJan 2023 – Nov 2024 · 1 yr 11 mos

Led end-to-end event lifecycle and partnerships for Ritual Zero Proof; elevated the brand's experiential program and integrated activities with key partners, including Seedlip brand, while managing budgets and vendor networks.

Account Supervisor · Bacardi North America TeamJan 2021 – Apr 2022 · 1 yr 4 mos
Sr. Experiential Producer · Bacardi North America TeamMar 2019 – Apr 2020 · 1 yr 2 mos
English Language Teacher · LCA AcademyFeb 2014 – May 2015 · 1 yr 4 mos
Events + Hospitality Director · Stearns Weaver Miller et al.Dec 2009 – Feb 2014 · 4 yrs 3 mos
Corporate Learning Intern · Harvard Business School PublishingJun 2008 – Aug 2008 · 3 mos

Education

Bachelor of Arts in Communications · Florida State University2030 – 2009

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