I’m Daria Sizova, an AI Creative Strategist focused on high-impact short-form video for social platforms like TikTok, Reels, and Shorts. I blend storytelling with performance marketing to produce visuals that engage and convert, with a strong interest in generative AI workflows and rapid content production.
Based in Lausanne, Switzerland, I collaborate with brands and creators to develop concept-driven campaigns, optimize content for growth, and accelerate production using AI tools such as Runway, Midjourney, and CapCut.
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AI-generated concept video inspired by skincare and beauty campaign aesthetics.
The visual narrative explores liquid glass texture, light refraction, and cinematic atmosphere to create a distinctive product mood suitable for skincare, perfume, or beauty branding.
Key elements:
• strong visual hook
• liquid glass texture aesthetic
• cinematic underwater atmosphere
• adaptable for skincare, fragrance and beauty campaigns
Tools used:
Midjourney
Runway
Krea
Style:
cinematic, beauty, conceptual
Goal:
demonstrate how generative AI can be used to create visually distinctive product concepts for modern beauty brands.
Video:
AI-generated visual concept inspired by niche perfume campaign aesthetics.
The project explores minimal composition, emotional atmosphere, and refined visual language typical for luxury fragrance branding.
Key elements:
• minimal and elegant composition
• strong brand-oriented visual identity
• cinematic black & white aesthetic
• adaptable for perfume, beauty and fashion campaigns
Video:
Tools used:
Midjourney, Runway, Krea
Style:
luxury, minimal, cinematic
Goal:
demonstrate how generative AI can be used to rapidly develop high-end visual concepts for fragrance and beauty brands.
Cinematic AI fashion video inspired by luxury brand storytelling aesthetics.
The visual narrative focuses on emotional connection, elegant motion, and timeless editorial atmosphere. The project demonstrates how generative AI can be used to create high-end visual concepts for fashion, beauty, and lifestyle campaigns.
Key elements:
• cinematic black & white aesthetic
• emotional storytelling
• luxury editorial visual language
• strong visual identity suitable for brand campaigns
Tools used:
Runway, Midjourney, video editing tools
Style:
cinematic, editorial, luxury
Goal:
demonstrate the potential of AI-assisted workflows for creating premium visual concepts for modern digital campaigns.
Video:
Development and optimization of short-form video strategies based on retention, hooks and performance metrics.
This project includes:
• Hook optimization and scripting
• Retention analysis
• Testing different video structures
• Performance tracking and iteration
• Transforming content into a measurable growth tool
I analyze why videos work, not only how they look, and rebuild content structure to improve engagement and audience growth.
Result: higher retention, more saves, follows and audience engagement.
Creation of AI-enhanced visual content and short-form videos for brands and creators.
This work focuses on:
• AI image and scene generation
• Visual storytelling for Reels and TikTok
• Editing and pacing for high retention
• Turning static ideas into dynamic short-form video content
• Fast production pipeline using AI tools and editing software
I use AI not as a gimmick, but as a production accelerator that allows brands to create high-quality visual content faster and more efficiently.
Result: visually strong, modern short-form content adapted for Instagram Reels and TikTok.
Built and tested a repeatable short-form video system that turns TikTok attention into measurable off-platform growth for personal brands and creators.
This project includes:
• Hook-first scripting system for high retention
• AI-assisted visual generation and editing workflow
• Rapid content testing methodology
• Retention and performance analysis
• Converting views into follows, saves, clicks and audience growth
I combine AI tools, scripting, editing and performance analytics to create short-form content that is not “creative”, but strategic and measurable.
Result: sustainable audience growth and strong engagement using TikTok as a growth engine.
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