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Brand & Marketing Specialist with 5+ years in FMCG activation and integrated campaigns. Experienced in international marketing and consumer insights-driven brand strategy — from AOP development and ATL & BTL campaigns to cross-functional collaboration with sales, trade marketing, and creative teams. Multilingual (EN/DE/FR/ES) and passionate about building brands that stay culturally relevant and drive real business growth. Thinking in systems, executing with impact.…Brand & Marketing Specialist with 5+ years in FMCG activation and integrated campaigns. Experienced in international marketing and consumer insights-driven brand strategy — from AOP development and ATL & BTL campaigns to cross-functional collaboration with sales, trade marketing, and creative teams. Multilingual (EN/DE/FR/ES) and passionate about building brands that stay culturally relevant and drive real business growth. Thinking in systems, executing with impact.

Daria Gallinger

PRO

Brand Strategist, Marketing Strategist, Project Manager, +2

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Brand & Marketing Specialist with 5+ years in FMCG activation and integrated campaigns. Experienced in international marketing and consumer insights-driven brand strategy — from AOP development and ATL & BTL campaigns to cross-functional collaboration with sales, trade marketing, and creative teams. Multilingual (EN/DE/FR/ES) and passionate about building brands that stay culturally relevant and drive real business growth. Thinking in systems, executing with impact.…Brand & Marketing Specialist with 5+ years in FMCG activation and integrated campaigns. Experienced in international marketing and consumer insights-driven brand strategy — from AOP development and ATL & BTL campaigns to cross-functional collaboration with sales, trade marketing, and creative teams. Multilingual (EN/DE/FR/ES) and passionate about building brands that stay culturally relevant and drive real business growth. Thinking in systems, executing with impact.

Next availability:

July 25, 2026

Aalst, Belgium

Brand & Marketing Specialist with 5+ years in FMCG activation and integrated campaigns.
Experienced in international marketing and consumer insights-driven brand strategy — from AOP development and ATL & BTL campaigns to cross-functional collaboration with sales, trade marketing, and creative teams. Multilingual (EN/DE/FR/ES) and passionate about building brands that stay culturally relevant and drive real business growth. Thinking in systems, executing with impact.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

German

Intermediate

French

Advanced

Spanish; Castilian

Advanced

Russian

Fluent

Work Experience

Marketing Manager | FMCG Brand & Campaign Management at Mega Brands Marketing Agency. Full-service FMCG marketing agency — cleaning, beauty & personal care categories

December 1, 2023 - February 1, 2025

• Owned end-to-end brand strategy execution for FMCG clients: led Annual Operating Plan (AOP) development, budget planning and control (~€100K quarterly budget), campaign execution, and performance reporting • Translated consumer and category insights (Nielsen, BHT, Brand Analytics) into activation concepts and strategic brand recommendations, directly influencing positioning and messaging decisions • Planned and executed integrated ATL & BTL campaigns across OOH, digital, influencer, and event channels — achieving 10M+ reach with cost-efficient CPV (~€0.006) • Managed cross-functional teams and 50+ external partners simultaneously; collaborated with commercial stakeholders, agencies, and creative teams across the full campaign lifecycle • Developed brand activation frameworks and presented campaign results and forward strategy directly to clients

Marketing & Events at VR Holding

September 1, 2022 - December 1, 2023

• Developed and executed integrated marketing strategies for 3 premium consumer lifestyle brands simultaneously, adapting brand communication and activation to local market needs across 3 international markets • Planned and executed ATL&BTL activations including 3 VIP events (400+ attendees each), coordinating agencies, partners, and on-site execution end-to-end • Built 6 social media channels from scratch with always-on content and email marketing programmes; campaign activity generated 100+ direct sales • Managed audience segmentation and CRM communications across email, social, and digital channels, supporting both acquisition and retention objectives • Contributed to brand visual refresh across client-facing materials including catalogues, print, and event collateral

PR & Marketing Manager at Exponenta Film

October 1, 2019 - April 1, 2020

Managed integrated ATL & BTL PR and marketing campaigns for 20+ film releases, contributing to $2.6M box office revenue across the portfolio. Planned and delivered 20+ press and celebrity launch events; led media partnerships, press pitches, and release development to maximise cultural visibility and audience engagement.

PR & Marketing Manager at Exponenta Film. Independent film distributor — theatrical releases across major cinema networks

October 1, 2019 - April 1, 2020

• Managed integrated ATL & BTL PR and marketing campaigns for 20+ film releases, contributing to $2.6M box office revenue across the portfolio • Planned and delivered 20+ press and celebrity launch events with 50+ guests each — independently managing venue, guest lists, talent coordination, and media communications end-to-end • Led media partnerships, press pitching, and press release development to maximise cultural visibility and audience engagement at launch