Daria Gallinger

• Owned end-to-end brand strategy execution for FMCG clients: led Annual Operating Plan (AOP) development, budget planning and control (~€100K quarterly budget), campaign execution, and performance reporting • Translated consumer and category insights (Nielsen, BHT, Brand Analytics) into activation concepts and strategic brand recommendations, directly influencing positioning and messaging decisions • Planned and executed integrated ATL & BTL campaigns across OOH, digital, influencer, and event channels — achieving 10M+ reach with cost-efficient CPV (~€0.006) • Managed cross-functional teams and 50+ external partners simultaneously; collaborated with commercial stakeholders, agencies, and creative teams across the full campaign lifecycle • Developed brand activation frameworks and presented campaign results and forward strategy directly to clients

• Developed and executed integrated marketing strategies for 3 premium consumer lifestyle brands simultaneously, adapting brand communication and activation to local market needs across 3 international markets • Planned and executed ATL&BTL activations including 3 VIP events (400+ attendees each), coordinating agencies, partners, and on-site execution end-to-end • Built 6 social media channels from scratch with always-on content and email marketing programmes; campaign activity generated 100+ direct sales • Managed audience segmentation and CRM communications across email, social, and digital channels, supporting both acquisition and retention objectives • Contributed to brand visual refresh across client-facing materials including catalogues, print, and event collateral

• Managed integrated ATL & BTL PR and marketing campaigns for 20+ film releases, contributing to $2.6M box office revenue across the portfolio • Planned and delivered 20+ press and celebrity launch events with 50+ guests each — independently managing venue, guest lists, talent coordination, and media communications end-to-end • Led media partnerships, press pitching, and press release development to maximise cultural visibility and audience engagement at launch