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I'm a Marketing Content & Social Media Specialist with 3+ years of experience across B2B and B2C marketing, supporting global brands and international teams. I excel at translating complex topics into clear, engaging messaging that aligns with business goals and audience needs. I enjoy working with data, dashboards, and AI tools to optimise content and drive results across channels, and I consistently apply brand guidelines to ensure a cohesive voice across online, offline, and social touchpoints.…I'm a Marketing Content & Social Media Specialist with 3+ years of experience across B2B and B2C marketing, supporting global brands and international teams. I excel at translating complex topics into clear, engaging messaging that aligns with business goals and audience needs. I enjoy working with data, dashboards, and AI tools to optimise content and drive results across channels, and I consistently apply brand guidelines to ensure a cohesive voice across online, offline, and social touchpoints.

Daria Kalandyk

Social Media Manager, Content Creator, Digital Marketer, +5

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I'm a Marketing Content & Social Media Specialist with 3+ years of experience across B2B and B2C marketing, supporting global brands and international teams. I excel at translating complex topics into clear, engaging messaging that aligns with business goals and audience needs. I enjoy working with data, dashboards, and AI tools to optimise content and drive results across channels, and I consistently apply brand guidelines to ensure a cohesive voice across online, offline, and social touchpoints.…I'm a Marketing Content & Social Media Specialist with 3+ years of experience across B2B and B2C marketing, supporting global brands and international teams. I excel at translating complex topics into clear, engaging messaging that aligns with business goals and audience needs. I enjoy working with data, dashboards, and AI tools to optimise content and drive results across channels, and I consistently apply brand guidelines to ensure a cohesive voice across online, offline, and social touchpoints.

Available to hire

I’m a Marketing Content & Social Media Specialist with 3+ years of experience across B2B and B2C marketing, supporting global brands and international teams.

I excel at translating complex topics into clear, engaging messaging that aligns with business goals and audience needs. I enjoy working with data, dashboards, and AI tools to optimise content and drive results across channels, and I consistently apply brand guidelines to ensure a cohesive voice across online, offline, and social touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Work Experience

Social & Data Analytics Executive - Remote at Think Jam - Fandom & Franchise Creative Agency

March 20, 2025 - December 20, 2025

Built and maintained multi-channel dashboards in Sprinklr, Radarly and Sprout Social to track performance, social listening and engagement for 5+ clients, reducing manual reporting time by 30% and enabling faster optimization. Designed, implemented, tagged content to measure campaigns, audience segments and KPIs consistently across platforms. Analyzed social data to identify trends, risks and opportunities, delivering data-driven recommendations to internal teams and clients. Produced concise, visual client reports highlighting key metrics and actionable insights to improve engagement, reach and ROI.

Marketing Executive - Remote at Camila Nuttall

January 20, 2025 - March 20, 2025

Developed awareness for 3 brands (Camila Nuttall, Event of Champions, Exalted London) through social media, email campaigns, and content creation. Planned and executed social and email campaigns for three brands, tracking reach, engagement and click-through to assess performance. Analyzed audience and industry trends to refine targeting, messaging and channel mix based on data. Combined social, email and basic web analytics into simple performance overviews and ROI updates for stakeholders.

Social Media Content & Insights Specialist - Remote at ICU C - Social Media Management Agency

October 20, 2022 - July 20, 2024

Used social listening tools to monitor conversations and sentiment for 30+ brands across X, Facebook, Instagram, TikTok and online forums, typically managing 8 clients per day. Interpreted social data and sentiment trends to flag emergent issues early and inform content, customer service and reputation-management actions. Tagged and categorized conversations by topic/issue type and contributed to regular reports summarising key themes, FAQs and brand perception insights. Supported crisis situations by quickly quantifying negative sentiment and highlighting root causes to stakeholders.

Learning and Development Data & Reporting Administrator - Temp at Coca-Cola

April 20, 2022 - October 20, 2022

Produced weekly and monthly training compliance reports, tracking due and completed plans and certifications for multiple sites. Used Excel formulas, pivot tables and dashboards to analyse completion rates, highlight gaps and make trends easy to interpret. Standardised reporting templates to improve data quality and support planning for L&D projects and Induction Days.

Social & Data Analytics Executive at Think Jam - Creative Agency (Fandom & Franchise)

March 1, 2025 - January 1, 2026

Supported planning and execution of global marketing campaigns, working with B2B partners and consumer-facing brands. Analyzed social, content, and campaign performance data to identify trends, opportunities, and optimisation recommendations. Produced clear reports and dashboards, translating complex datasets into actionable insights for internal teams and clients. Collaborated closely with creative, account, and strategy teams to align messaging with audience needs and business objectives. Monitored market and competitor activity to inform content strategy and campaign direction. Supported campaigns integrated with paid social teams by providing insights and performance feedback.

Marketing Executive at Camilita Nuttall

January 1, 2025 - March 1, 2025

Created and adapted content for social media, email marketing, and digital campaigns aimed at consumer audiences. Supported end-to-end campaign execution, from ideation to publishing and post-campaign analysis. Ensured all marketing materials were aligned with brand guidelines and visual identity standards. Analyzed engagement and performance metrics to optimise future content and messaging. Prepared structured creative briefs for designers and external collaborators. Supported SEO-focused content creation, webinar & event promotion, aligning content across social, email and landing pages. Coordinated with marketing teams to ensure a consistent brand voice across channels.

Social Media Community & Content Specialist at ICUC - Social Media Management Agency

October 1, 2022 - July 1, 2024

Managed and moderated online communities for 30+ global brands across multiple industries. Conducted daily social listening, monitoring conversations, sentiment, and emerging trends. Translated community insights into clear content and communication recommendations. Ensured consistent brand tone of voice and compliance with moderation guidelines. Created regular reports highlighting risks, opportunities, and performance insights. Collaborated with marketing, content, paid media, and customer support teams. Supported content lifecycle processes, including ideation, optimisation, and post-campaign review.