Project type
Local SEO, service page SEO, content strategy, technical SEO
Context
Private dental clinic in a highly competitive local healthcare search market. The clinic was not positioned as the cheapest or as a premium-only brand, so SEO had to support both visibility and commercial trust without relying on grey-hat promotion tactics.
My work
- Reworked and expanded the website structure.
- Planned and optimized service landing pages for high-intent dental queries.
- Developed blog and educational content directions.
- Added stronger commercial elements to informational content: prices, CTAs, trust blocks, and links to relevant services.
- Improved doctor pages with clearer expert descriptions and internal links.
- Worked on internal linking, page relevance, metadata, content briefs, and visibility monitoring.
- Supported additional content distribution through Yandex Zen as a secondary traffic and lead source.
Results and evidence
- Search visibility and organic traffic improved during the project.
- The website started appearing in quick-answer / answer-style search results in Yandex and Google.
- Several high-volume commercial queries reached visible positions in Yandex.
- Yandex Zen became a small but stable additional lead source.
- Portfolio analytics for the selected reporting period show 250K total visits, 202K search visits, 80.7% traffic from search engines, and 175K search visitors.
Data note: the selected analytics period includes project history and baseline context, so these numbers show project scale and search channel importance rather than claiming that every visit was generated only after my start date.
What this case shows
This project shows my experience with local service SEO, healthcare content, E-E-A-T-style trust signals, commercial page structure, internal linking, and white-hat growth in a competitive market.