Hi, I'm Daria Karpova, a freelance SEO specialist based in Yerevan, Armenia. I help agencies, service businesses, clinics, and ecommerce-like projects improve organic visibility with hands-on technical SEO, on-page optimization, content briefs, internal linking, and clear implementation tasks. My experience includes SEO audits, keyword and competitor research, metadata and page-structure optimization, search intent analysis, local SEO, content planning, and working with developers/writers to turn recommendations into live improvements. I work with Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Topvisor, MegaIndex, Labrika, Yandex Metrica/Webmaster, WordPress, Bitrix, OpenCart, Tilda, MODX, and UMI. I'm a good fit for remote SEO support where the team needs careful audits, actionable briefs, technical checks, and steady on-page optimization rather than generic marketing.…

Daria Karpova

Hi, I'm Daria Karpova, a freelance SEO specialist based in Yerevan, Armenia. I help agencies, service businesses, clinics, and ecommerce-like projects improve organic visibility with hands-on technical SEO, on-page optimization, content briefs, internal linking, and clear implementation tasks. My experience includes SEO audits, keyword and competitor research, metadata and page-structure optimization, search intent analysis, local SEO, content planning, and working with developers/writers to turn recommendations into live improvements. I work with Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Topvisor, MegaIndex, Labrika, Yandex Metrica/Webmaster, WordPress, Bitrix, OpenCart, Tilda, MODX, and UMI. I'm a good fit for remote SEO support where the team needs careful audits, actionable briefs, technical checks, and steady on-page optimization rather than generic marketing.…

Available to hire

Hi, I’m Daria Karpova, a freelance SEO specialist based in Yerevan, Armenia. I help agencies, service businesses, clinics, and ecommerce-like projects improve organic visibility with hands-on technical SEO, on-page optimization, content briefs, internal linking, and clear implementation tasks.

My experience includes SEO audits, keyword and competitor research, metadata and page-structure optimization, search intent analysis, local SEO, content planning, and working with developers/writers to turn recommendations into live improvements. I work with Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Topvisor, MegaIndex, Labrika, Yandex Metrica/Webmaster, WordPress, Bitrix, OpenCart, Tilda, MODX, and UMI.

I’m a good fit for remote SEO support where the team needs careful audits, actionable briefs, technical checks, and steady on-page optimization rather than generic marketing.

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Skills

Experience Level

SEO
Expert
On-Page
Expert
Screaming Frog
Expert
Ahrefs
Intermediate
Copywriting
Intermediate
GA4
Intermediate
Off-Page
Intermediate
SEMrush
Intermediate
SEO Copywriting
Intermediate

Language

Russian
Fluent
English
Intermediate

Work Experience

SEO Specialist at Automotive Dealer SEO Growth
January 1, 2025 - Present
Commercial SEO for official and regional auto dealer websites, including technical optimization, commercial page structure, model/compare content, and demand expansion. Built SEO logic around model pages, financing, trade-in, and dealer signals. Monthly traffic growth noted (0 to 4,666 visits on a new project; May traffic up 60.2% vs April 2026).
SEO Specialist at Regional Metal Products Website
January 1, 2024 - December 31, 2025
Technical SEO and structure cleanup to stabilize regional e-commerce-like site after previous low-quality promotion. Fixed metadata, keyword stuffing, thin product content, internal linking, and mass-generated filter page logic. Rebuilt semantic structure and added missing landing pages for important commercial directions. Improved product card quality, review/trust signals, and feed logic for regional product pages (Yandex).
SEO Specialist at Dental Clinic SEO Growth
January 1, 2024 - Present
Local health care SEO for Moscow-based dental clinic; built service pages, blog strategy, and doctor pages; enhanced internal linking and commercial trust signals; translated data into actionable optimization tasks; delivered portfolio analytics with traffic and search visibility.
SEO Specialist at Dojo - Media / Digital Agency
December 1, 2023 - Present
Conducted technical and content SEO audits for service, health care, automotive, and ecommerce-like websites; built keyword research, clustering, site structure, and search intent maps for commercial and informational pages; prepared SEO briefs, content plans, meta data, page recommendations, and implementation tasks for writers, developers, and content managers; improved local SEO and service page performance through site structure, internal linking, trust signals, and content relevance; monitored organic traffic, rankings, indexation, and competitor SERPs; translated findings into practical next steps; supported agency projects with implementation-focused SEO tasks, QA, and reporting.

Education

Bachelor's degree in Advertising and Public Relations at Yaroslavl State Pedagogical University
September 1, 2021 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Healthcare, Retail, Media & Entertainment
    Dental Clinic SEO Growth (Local SEO & Technical SEO)

    Project type

    Local SEO, service page SEO, content strategy, technical SEO

    Context

    Private dental clinic in a highly competitive local healthcare search market. The clinic was not positioned as the cheapest or as a premium-only brand, so SEO had to support both visibility and commercial trust without relying on grey-hat promotion tactics.

    My work

    • Reworked and expanded the website structure.
    • Planned and optimized service landing pages for high-intent dental queries.
    • Developed blog and educational content directions.
    • Added stronger commercial elements to informational content: prices, CTAs, trust blocks, and links to relevant services.
    • Improved doctor pages with clearer expert descriptions and internal links.
    • Worked on internal linking, page relevance, metadata, content briefs, and visibility monitoring.
    • Supported additional content distribution through Yandex Zen as a secondary traffic and lead source.

    Results and evidence

    • Search visibility and organic traffic improved during the project.
    • The website started appearing in quick-answer / answer-style search results in Yandex and Google.
    • Several high-volume commercial queries reached visible positions in Yandex.
    • Yandex Zen became a small but stable additional lead source.
    • Portfolio analytics for the selected reporting period show 250K total visits, 202K search visits, 80.7% traffic from search engines, and 175K search visitors.

    Data note: the selected analytics period includes project history and baseline context, so these numbers show project scale and search channel importance rather than claiming that every visit was generated only after my start date.

    What this case shows

    This project shows my experience with local service SEO, healthcare content, E-E-A-T-style trust signals, commercial page structure, internal linking, and white-hat growth in a competitive market.