Hi, I’m Daria Kostyleva, a Senior Brand Designer with over 9 years of experience leading multi-country branding projects. I create cohesive brand systems, modernize visual identities, packaging, and assets that help brands stand out in competitive markets. I excel at cross-functional collaboration, stakeholder communication, and delivering scalable, detail-oriented designs for corporate and product brands. I’ve led launches for FORCELAB, ULU CARE, and Eto Jolie, and I’ve built cross-functional teams of designers and strategists to deliver brand identities, packaging, and brand books across markets. I’m passionate about translating insights into design systems, leveraging AI tools to boost productivity, and crafting brands that translate beautifully across packaging, digital, and retail touchpoints.

Daria Kostyleva

Hi, I’m Daria Kostyleva, a Senior Brand Designer with over 9 years of experience leading multi-country branding projects. I create cohesive brand systems, modernize visual identities, packaging, and assets that help brands stand out in competitive markets. I excel at cross-functional collaboration, stakeholder communication, and delivering scalable, detail-oriented designs for corporate and product brands. I’ve led launches for FORCELAB, ULU CARE, and Eto Jolie, and I’ve built cross-functional teams of designers and strategists to deliver brand identities, packaging, and brand books across markets. I’m passionate about translating insights into design systems, leveraging AI tools to boost productivity, and crafting brands that translate beautifully across packaging, digital, and retail touchpoints.

Available to hire

Hi, I’m Daria Kostyleva, a Senior Brand Designer with over 9 years of experience leading multi-country branding projects. I create cohesive brand systems, modernize visual identities, packaging, and assets that help brands stand out in competitive markets. I excel at cross-functional collaboration, stakeholder communication, and delivering scalable, detail-oriented designs for corporate and product brands.

I’ve led launches for FORCELAB, ULU CARE, and Eto Jolie, and I’ve built cross-functional teams of designers and strategists to deliver brand identities, packaging, and brand books across markets. I’m passionate about translating insights into design systems, leveraging AI tools to boost productivity, and crafting brands that translate beautifully across packaging, digital, and retail touchpoints.

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Language

English
Fluent
Russian
Fluent
Spanish; Castilian
Beginner
Chinese
Beginner

Work Experience

Lead Brand Designer/Brand Design Manager at LISA CREATE
March 1, 2023 - Present
Led the brand design function, delivering full brand systems, packaging, and investor materials for FORCELAB within 1.5 months to enable production and market growth. Launched ULU CARE and Eto Jolie in Russia by creating brand identities, packaging design, and brand books, coordinating with South Korean manufacturers. Created visual identities for IT products, driving a successful Russian launch and repeat client engagements. Built and led cross-functional teams of 10+ designers, a senior brand strategist, assistants, and client stakeholders to deliver multi-country branding and product-design projects. Managed production roadmaps and schedules for bottles, labels, and packaging (1–1.5 months timelines), ensuring on-time delivery for cosmetics launches. Redesigned brand assortments (200+ SKUs) for O'CARE, Anaminerals, Livsi, and REXANT to reduce duplicates and improve clarity. Leveraged AI tools (Midjourney, ChatGPT, HiggsField, Nano Banana, Adobe Firefly) to automate design and copy
Designer (HR Brand) at AWEM GAMES
May 1, 2022 - November 1, 2023
Delivered cohesive brand assets across digital and print, including social media, web banners, corporate books, event collateral, internal communications, motion graphics, and video content, boosting brand recognition and engagement.
Graphic / Packaging Designer at SIMA LAND
March 1, 2017 - June 1, 2021
Graphic and packaging design for trading and production company, contributing to branding and packaging projects.

Education

Bachelor's Degree at Ural Federal University, Yekaterinburg, Russia
January 1, 2013 - May 12, 2026
Master's Degree at Ural Federal University, Yekaterinburg, Russia
January 11, 2030 - January 1, 2019

Qualifications

Brand Strategy Course
January 1, 2023 - May 12, 2026
Art Direction Course
January 1, 2023 - May 12, 2026

Industry Experience

Manufacturing, Software & Internet, Retail, Media & Entertainment, Professional Services