Daria Kostyleva

Available to hire

Hi, I’m Daria Kostyleva, a Senior Brand Designer with over 9 years of experience leading multi-country branding projects.

About

Hi, I’m Daria Kostyleva, a Senior Brand Designer with over 9 years of experience leading multi-country branding projects. I create cohesive brand systems, modernize visual identities, packaging, and assets that help brands stand out in competitive markets. I excel at cross-functional collaboration, stakeholder communication, and delivering scalable, detail-oriented designs for corporate and product brands.

I’ve led launches for FORCELAB, ULU CARE, and Eto Jolie, and I’ve built cross-functional teams of designers and strategists to deliver brand identities, packaging, and brand books across markets. I’m passionate about translating insights into design systems, leveraging AI tools to boost productivity, and crafting brands that translate beautifully across packaging, digital, and retail touchpoints.

  • 8 years' experience
  • Joined May 2026

Languages

  • EnglishFluent
  • RussianFluent
  • Spanish; CastilianBeginner
  • ChineseBeginner

Industry experience

  • Manufacturing
  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services

More experts in Tbilisi, Georgia

Work experience

Lead Brand Designer/Brand Design Manager · LISA CREATEMar 2023 – Present · 3 yrs 9 mos

Led the brand design function, delivering full brand systems, packaging, and investor materials for FORCELAB within 1.5 months to enable production and market growth. Launched ULU CARE and Eto Jolie in Russia by creating brand identities, packaging design, and brand books, coordinating with South Korean manufacturers. Created visual identities for IT products, driving a successful Russian launch and repeat client engagements. Built and led cross-functional teams of 10+ designers, a senior brand strategist, assistants, and client stakeholders to deliver multi-country branding and product-design projects. Managed production roadmaps and schedules for bottles, labels, and packaging (1–1.5 months timelines), ensuring on-time delivery for cosmetics launches. Redesigned brand assortments (200+ SKUs) for O'CARE, Anaminerals, Livsi, and REXANT to reduce duplicates and improve clarity. Leveraged AI tools (Midjourney, ChatGPT, HiggsField, Nano Banana, Adobe Firefly) to automate design and copy

Designer (HR Brand) · AWEM GAMESMay 2022 – Nov 2023 · 1 yr 7 mos

Delivered cohesive brand assets across digital and print, including social media, web banners, corporate books, event collateral, internal communications, motion graphics, and video content, boosting brand recognition and engagement.

Graphic / Packaging Designer · SIMA LANDMar 2017 – Jun 2021 · 4 yrs 4 mos

Graphic and packaging design for trading and production company, contributing to branding and packaging projects.

Education

Bachelor's Degree · Ural Federal University, Yekaterinburg, Russia2013 – 2026
Master's Degree · Ural Federal University, Yekaterinburg, Russia2030 – 2019

Certifications and awards

Brand Strategy Course2023 – 2026
Art Direction Course2023 – 2026

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