Dariana Barrientos

Developed and executed a digital content strategy aligned with commercial campaigns and brand positioning. Planned editorial calendars, created visual assets, reels, stories, captions, and promotional content for jewelry and watches. Managed Meta Ads Manager campaigns, tracked objectives, audience segmentation, and campaign performance; initiated conversations and reported results. Analyzed social media and paid campaign metrics to identify opportunities for content improvement, paid media optimization, and engagement. Produced weekly and monthly performance reports for the commercial and management teams. Coordinated content for premium and luxury brands, ensuring visual consistency, brand tone, and high-end positioning. Managed digital community interactions through direct messages, comments, and customer inquiries, connecting potential clients with the sales team. Supported in-store activations, launches, events, and special campaigns, and developed creative proposals to enhance the

Developed content strategies for social media based on each brand's objectives and target audiences. Created digital assets, wrote copy, and adapted messaging for different digital platforms. Researched trends, formats, and content opportunities to strengthen online presence. Supported the organization of ideas, calendars, and deliverables for digital campaigns.

Led a multi-disciplinary team of design, video, and copywriting to ensure consistent and timely deliverables. Managed the content calendar and followed up on digital assets before, during, and after the event. Analyzed post-performance and audience interaction to identify opportunities for improvement. Developed narrative and visual content to strengthen the festival's connection with its community.