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I am a results-driven lifecycle marketing leader with 7+ years building customer journey programs in DTC and high-consideration environments. I design always-on nurture, conversion, and reactivation architectures across email, SMS, and CRM, translating behavioral signals into revenue through rigorous segmentation, A/B testing, and cross-functional orchestration. I thrive in fast-paced, entrepreneurial environments where lifecycle is treated as a growth lever, not a channel. I work hands-on with Klaviyo, HubSpot, Attentive, and Pardot, and I apply AI-powered automation to scale lifecycle programs while collaborating with product, engineering, RevOps, and marketing teams.…I am a results-driven lifecycle marketing leader with 7+ years building customer journey programs in DTC and high-consideration environments. I design always-on nurture, conversion, and reactivation architectures across email, SMS, and CRM, translating behavioral signals into revenue through rigorous segmentation, A/B testing, and cross-functional orchestration. I thrive in fast-paced, entrepreneurial environments where lifecycle is treated as a growth lever, not a channel. I work hands-on with Klaviyo, HubSpot, Attentive, and Pardot, and I apply AI-powered automation to scale lifecycle programs while collaborating with product, engineering, RevOps, and marketing teams.

Daria Sukhacheva

Growth Marketer, Marketing Automation Specialist, Marketing Strategist, +3

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I am a results-driven lifecycle marketing leader with 7+ years building customer journey programs in DTC and high-consideration environments. I design always-on nurture, conversion, and reactivation architectures across email, SMS, and CRM, translating behavioral signals into revenue through rigorous segmentation, A/B testing, and cross-functional orchestration. I thrive in fast-paced, entrepreneurial environments where lifecycle is treated as a growth lever, not a channel. I work hands-on with Klaviyo, HubSpot, Attentive, and Pardot, and I apply AI-powered automation to scale lifecycle programs while collaborating with product, engineering, RevOps, and marketing teams.…I am a results-driven lifecycle marketing leader with 7+ years building customer journey programs in DTC and high-consideration environments. I design always-on nurture, conversion, and reactivation architectures across email, SMS, and CRM, translating behavioral signals into revenue through rigorous segmentation, A/B testing, and cross-functional orchestration. I thrive in fast-paced, entrepreneurial environments where lifecycle is treated as a growth lever, not a channel. I work hands-on with Klaviyo, HubSpot, Attentive, and Pardot, and I apply AI-powered automation to scale lifecycle programs while collaborating with product, engineering, RevOps, and marketing teams.

Available to hire

I am a results-driven lifecycle marketing leader with 7+ years building customer journey programs in DTC and high-consideration environments. I design always-on nurture, conversion, and reactivation architectures across email, SMS, and CRM, translating behavioral signals into revenue through rigorous segmentation, A/B testing, and cross-functional orchestration.

I thrive in fast-paced, entrepreneurial environments where lifecycle is treated as a growth lever, not a channel. I work hands-on with Klaviyo, HubSpot, Attentive, and Pardot, and I apply AI-powered automation to scale lifecycle programs while collaborating with product, engineering, RevOps, and marketing teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Marketing Manager — Lifecycle & CRM at Harbinger Motors Inc.

July 21, 2025 - Present

Built and owned end-to-end lifecycle and CRM architecture from scratch, including lead nurture flows, behavioral triggers, and conversion journeys across email and owned channels. Implemented HubSpot workflows with advanced segmentation, behavioral scoring, and suppression logic—driving a 30% improvement in campaign delivery timelines. Partnered cross-functionally with product, engineering, and RevOps to optimize lead capture and onboarding experiences, improving handoff quality between acquisition and lifecycle. Developed rigorous QA standards across automation, landing pages, and tracking to ensure error-free launches at scale. Contributed lifecycle strategy to a successful $160M Series C raise through targeted outreach coordination and investor journey support.

Business Development & CRM Project Manager at Lending Bee Inc.

September 1, 2024 - July 31, 2025

Managed CRM automation and journey improvements for a long consideration-cycle product, reducing processing time by 20% through intelligent workflow redesign. Built leadership-ready performance dashboards tracking lifecycle KPIs across nurture, conversion, and retention stages. Led cross-functional GTM projects from planning through execution, ensuring alignment across marketing, operations, and sales.

Marketing Manager — CRM & Lifecycle Programs at ALCHERA, Inc.

February 1, 2023 - August 31, 2024

Designed and executed multi-stage lifecycle programs across email, SMS, and web, coordinating segmentation, assets, approvals, and launch readiness. Built and maintained A/B testing roadmaps across messaging, timing, and audience logic—improving CTR by 75% and systematically documenting learnings for ongoing optimization. Created SOPs, content calendars, and asset libraries to scale evergreen lifecycle programs efficiently with consistent brand execution. Supported post-event reactivation programs following webinars and virtual events, coordinating follow-up sequences and audience re-engagement.

Marketing & Investor Lifecycle Communications Manager at US Capital Global, Inc.

November 30, 2016 - December 30, 2022

Owned full-funnel lifecycle communications for a database of ~100,000 contacts, building nurture, onboarding, and retention journeys across a long consideration-cycle financial product. Managed HubSpot and Pardot platforms with Salesforce integration—maintaining accurate segmentation, suppressions, and campaign attribution across all lifecycle touchpoints. Partnered with leadership on journey strategy and performance reporting, translating data insights into actionable program improvements. Maintained compliance-grade QA across all outbound communications, ensuring accuracy and on-time delivery at scale.