Daria Sukhacheva

Built and owned end-to-end lifecycle and CRM architecture from scratch, including lead nurture flows, behavioral triggers, and conversion journeys across email and owned channels. Implemented HubSpot workflows with advanced segmentation, behavioral scoring, and suppression logic—driving a 30% improvement in campaign delivery timelines. Partnered cross-functionally with product, engineering, and RevOps to optimize lead capture and onboarding experiences, improving handoff quality between acquisition and lifecycle. Developed rigorous QA standards across automation, landing pages, and tracking to ensure error-free launches at scale. Contributed lifecycle strategy to a successful $160M Series C raise through targeted outreach coordination and investor journey support.

Managed CRM automation and journey improvements for a long consideration-cycle product, reducing processing time by 20% through intelligent workflow redesign. Built leadership-ready performance dashboards tracking lifecycle KPIs across nurture, conversion, and retention stages. Led cross-functional GTM projects from planning through execution, ensuring alignment across marketing, operations, and sales.

Designed and executed multi-stage lifecycle programs across email, SMS, and web, coordinating segmentation, assets, approvals, and launch readiness. Built and maintained A/B testing roadmaps across messaging, timing, and audience logic—improving CTR by 75% and systematically documenting learnings for ongoing optimization. Created SOPs, content calendars, and asset libraries to scale evergreen lifecycle programs efficiently with consistent brand execution. Supported post-event reactivation programs following webinars and virtual events, coordinating follow-up sequences and audience re-engagement.