Darija Grobova
I'm Darija Grobova, a strategy-focused PR leader who has built and executed global PR programs from the ground up for fast-growing tech brands.
About
I’m Darija Grobova, a strategy-focused PR leader who has built and executed global PR programs from the ground up for fast-growing tech brands. Based in Vilnius, Lithuania, I help companies position themselves as trusted voices in marketing technology, AI-driven automation, and cybersecurity.
I blend storytelling with data and cross-functional collaboration to craft narratives that resonate with audiences across the US, UK, Europe, and beyond. I enjoy leading teams, partnering with product and data teams, and mentoring PR professionals to deliver measurable impact.
- 5 years' experience
- Joined February 2026
Languages
- EnglishFluent
- LithuanianFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Professional Services
- Government
Work experience
Served as a PR consultant for multiple startups and growth-stage companies across tech, cybersecurity, education, and sustainability sectors. Led global product launches and advocacy initiatives, building media visibility and investor-facing narratives.
Built and executed Omnisend's global PR strategy from the ground up, positioning the company as a trusted voice in marketing technology and AI-driven automation. Led a high-performing PR team and managed external agencies in the US and UK. Partnered with product and data teams to craft narratives highlighting product innovation and market differentiation.
Managed international PR campaigns supporting one of the world's largest cybersecurity and privacy tech brands. Achieved an average of 1,500 high-impact media mentions quarterly across diverse regions and managed external PR agencies in the UK, Sweden, and the US.
Education
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