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Hi, I’m Darja Popova, a results-driven marketer from Riga, Latvia specializing in digital marketing, PPC, and funnel optimization. I love turning ideas into measurable outcomes across multiple platforms, using data to refine campaigns and content to engage audiences. I enjoy crafting engaging social media content, managing campaigns from awareness to conversion, and collaborating with clients to meet business goals. In my free time I mentor others in digital marketing and stay curious about the latest trends in the industry.…Hi, I’m Darja Popova, a results-driven marketer from Riga, Latvia specializing in digital marketing, PPC, and funnel optimization. I love turning ideas into measurable outcomes across multiple platforms, using data to refine campaigns and content to engage audiences. I enjoy crafting engaging social media content, managing campaigns from awareness to conversion, and collaborating with clients to meet business goals. In my free time I mentor others in digital marketing and stay curious about the latest trends in the industry.

Darja Popova

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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Hi, I’m Darja Popova, a results-driven marketer from Riga, Latvia specializing in digital marketing, PPC, and funnel optimization. I love turning ideas into measurable outcomes across multiple platforms, using data to refine campaigns and content to engage audiences. I enjoy crafting engaging social media content, managing campaigns from awareness to conversion, and collaborating with clients to meet business goals. In my free time I mentor others in digital marketing and stay curious about the latest trends in the industry.…Hi, I’m Darja Popova, a results-driven marketer from Riga, Latvia specializing in digital marketing, PPC, and funnel optimization. I love turning ideas into measurable outcomes across multiple platforms, using data to refine campaigns and content to engage audiences. I enjoy crafting engaging social media content, managing campaigns from awareness to conversion, and collaborating with clients to meet business goals. In my free time I mentor others in digital marketing and stay curious about the latest trends in the industry.

Available to hire

Hi, I’m Darja Popova, a results-driven marketer from Riga, Latvia specializing in digital marketing, PPC, and funnel optimization. I love turning ideas into measurable outcomes across multiple platforms, using data to refine campaigns and content to engage audiences.

I enjoy crafting engaging social media content, managing campaigns from awareness to conversion, and collaborating with clients to meet business goals. In my free time I mentor others in digital marketing and stay curious about the latest trends in the industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Latvian

Fluent

Russian

Fluent

Ukrainian

Advanced

Work Experience

Freelance PPC Specialist / Marketer at Freelance

May 1, 2022 - November 11, 2025

Created end-to-end marketing funnels from awareness to conversion; integrated email marketing, retargeting and landing page optimization; planned and executed ad campaigns across Meta, TikTok, LinkedIn, Telegram and X; nurtured leads with automation; presented campaign performance to clients; achieved CTR increases and CPA reductions; led content shoots and collaborated with influencers.

Digital Marketing Specialist at Juice Latvia

May 1, 2022 - May 1, 2022

Planned, launched and optimized Meta, TikTok, LinkedIn, Telegram and X ads campaigns for clients in ecommerce, IT, beauty, real estate, travel and 10+ more niches; managed monthly budgets up to €2,500; delivered measurable results and client reports.