I am a Singapore-based SEO Consultant and Digital Marketing professional with 7+ years of experience delivering strategy and hands-on implementation for B2B & B2C clients across Singapore, Malaysia, Hong Kong, the United States, and broader Southeast Asia. I have a proven track record in technical SEO, content optimization, and AI-driven marketing, with a history of boosting organic traffic, lead generation, conversions, and ROI. Fluent in English, Mandarin, Cantonese, and Malay, I collaborate closely with cross-functional teams to design and execute marketing campaigns that scale and deliver measurable business outcomes. I am experienced in leading client engagements, stakeholder management, and coordinating cross-functional teams across content, development, account management, and sales. I leverage AI/LLM-driven SEO strategies to optimize foundations and drive business impact across regional markets, continuously refining tactics through KPI-driven reporting and insights.

Darren Yong

I am a Singapore-based SEO Consultant and Digital Marketing professional with 7+ years of experience delivering strategy and hands-on implementation for B2B & B2C clients across Singapore, Malaysia, Hong Kong, the United States, and broader Southeast Asia. I have a proven track record in technical SEO, content optimization, and AI-driven marketing, with a history of boosting organic traffic, lead generation, conversions, and ROI. Fluent in English, Mandarin, Cantonese, and Malay, I collaborate closely with cross-functional teams to design and execute marketing campaigns that scale and deliver measurable business outcomes. I am experienced in leading client engagements, stakeholder management, and coordinating cross-functional teams across content, development, account management, and sales. I leverage AI/LLM-driven SEO strategies to optimize foundations and drive business impact across regional markets, continuously refining tactics through KPI-driven reporting and insights.

Available to hire

I am a Singapore-based SEO Consultant and Digital Marketing professional with 7+ years of experience delivering strategy and hands-on implementation for B2B & B2C clients across Singapore, Malaysia, Hong Kong, the United States, and broader Southeast Asia. I have a proven track record in technical SEO, content optimization, and AI-driven marketing, with a history of boosting organic traffic, lead generation, conversions, and ROI. Fluent in English, Mandarin, Cantonese, and Malay, I collaborate closely with cross-functional teams to design and execute marketing campaigns that scale and deliver measurable business outcomes.

I am experienced in leading client engagements, stakeholder management, and coordinating cross-functional teams across content, development, account management, and sales. I leverage AI/LLM-driven SEO strategies to optimize foundations and drive business impact across regional markets, continuously refining tactics through KPI-driven reporting and insights.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Malay
Fluent
Chinese
Fluent

Work Experience

SEO Specialist at First Page Digital (Singapore)
July 1, 2024 - Present
Developed and executed comprehensive SEO strategies, including keyword research, technical site audits, on-page optimization, backlink strategy, content briefs, and site speed improvements. Led cross-functional collaboration with content, development, and sales teams; delivered KPI-driven results and maintained strong client relationships. Achieved >75% of targeted keywords ranking on Page 1 SERP within 6 months across ecommerce, logistics, manufacturing, medical, financial, and education sectors.
SEO Specialist at 2X Marketing
November 1, 2022 - October 1, 2023
Developed and executed full-funnel SEO strategies for B2B clients in US markets (Telehealth, Insurance Software, Construction); conducted keyword clustering, technical and on-page/off-page optimization, and content development; delivered client-facing performance insights and ROI.
Digital Marketing Executive at Synapse Laboratory
April 1, 2021 - October 1, 2022
Led SEO and SEM campaigns, built content frameworks aligned with business goals, and delivered data-driven performance insights. Achieved a 150% QoQ increase in website traffic and implemented end-to-end site audits, content planning, and reporting; collaborated with cross-functional teams and mentored junior staff.
Web Content Specialist / Project Coordinator (Search Engine & Email Marketing) at TFX
March 1, 2019 - March 1, 2021
Coordinated 20+ global web projects across SEA & Europe ensuring on-time delivery; drove SEO improvements (15–25%), on-page optimization, technical SEO, and content optimization; managed Google Ads campaigns; optimized product listings and promotions; led cross-functional collaboration with content, development, and sales teams.
E-Commerce Executive at IT Company
October 1, 2017 - March 1, 2019
Managed day-to-day store operations including promotional programs, stock management, and handling customer queries/feedback; published and optimized product listings across multiple e-commerce marketplaces; coordinated stock forecasting, fulfillment, and promotional planning; conducted monthly sales analysis and reporting.

Education

Diploma in Information Technology at Infrastructure University Kuala Lumpur
January 1, 2015 - December 31, 2017
Bachelor of Business (Honours) Marketing at INTI International University
January 1, 2023 - June 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail