Hi, I’m Darshika Tak, a growth-focused Digital Marketing Specialist with over 3 years of experience managing paid media and SEO for U.S.-based institutions. I oversee 20+ partner accounts across Google and Meta platforms, directing roughly $30K in combined monthly ad spend to drive qualified, conversion-focused traffic. I’ve designed and implemented a standardized 12-month SEO roadmap to align optimization efforts with business goals and long-term growth. I’m known for my detail-oriented, systems-driven approach to multi-account performance management. I enjoy turning data into actionable optimization, maintaining structured campaigns, and delivering measurable results across paid media, SEO, and content optimization.

Darshika Tak

Hi, I’m Darshika Tak, a growth-focused Digital Marketing Specialist with over 3 years of experience managing paid media and SEO for U.S.-based institutions. I oversee 20+ partner accounts across Google and Meta platforms, directing roughly $30K in combined monthly ad spend to drive qualified, conversion-focused traffic. I’ve designed and implemented a standardized 12-month SEO roadmap to align optimization efforts with business goals and long-term growth. I’m known for my detail-oriented, systems-driven approach to multi-account performance management. I enjoy turning data into actionable optimization, maintaining structured campaigns, and delivering measurable results across paid media, SEO, and content optimization.

Available to hire

Hi, I’m Darshika Tak, a growth-focused Digital Marketing Specialist with over 3 years of experience managing paid media and SEO for U.S.-based institutions. I oversee 20+ partner accounts across Google and Meta platforms, directing roughly $30K in combined monthly ad spend to drive qualified, conversion-focused traffic. I’ve designed and implemented a standardized 12-month SEO roadmap to align optimization efforts with business goals and long-term growth.

I’m known for my detail-oriented, systems-driven approach to multi-account performance management. I enjoy turning data into actionable optimization, maintaining structured campaigns, and delivering measurable results across paid media, SEO, and content optimization.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Hindi
Advanced

Work Experience

SEO/GEO Marketing Specialist at Truth Tree (United States) — Remote
June 1, 2025 - Present
Designed and implemented a standardized 12-month SEO roadmap supporting business objectives and long-term growth. Conducted technical and on-page SEO audits to improve website performance, user experience, and organic visibility. Executed metadata and content updates for 20+ school partners across CMS platforms, aligned with SEO best practices. Performed location-based keyword research to improve local search presence. Monitored keyword performance in Ahrefs and adjusted strategies based on ranking trends. Developed SOPs for structured execution and consistent reporting, facilitating efficient team workflows.
Digital Marketing Specialist at Truth Tree (United States) — Remote
May 1, 2023 - May 1, 2025
Managed and optimized multi-channel paid media campaigns (Google Search, Display, YouTube, and Meta Ads) across 20+ U.S.-based K-12 partner accounts, overseeing approximately $30,000+ in combined monthly ad spend focused on driving qualified traffic and form-filled conversions. Developed campaigns, wrote performance-driven ad copy, and implemented geo-targeted strategies. Tracked and analyzed KPIs (CTR, CPC, conversions, search terms, placements) using Google Analytics, implementing optimizations to improve overall campaign effectiveness.
Digital Marketing Executive at K-Mads.Media (India) — Remote
January 1, 2023 - March 1, 2023
Supported campaign development and digital promotional strategies for UAE-based clients. Conducted keyword research and SEO audits to identify optimization opportunities. Assisted in landing page structuring and content alignment to support campaign goals.
Lifestyle & Beauty Blogger at Miss Darshi (India)
April 1, 2020 - September 1, 2021
Built and managed an independent blog from concept to execution, including website setup, content planning, SEO implementation, and email marketing. Achieved AdSense approval and ranked multiple blog posts within top 1–10 search results for targeted keywords.
Digital Marketing Intern at RentOk (India) — Remote
June 1, 2019 - July 1, 2019
Supported off-page SEO initiatives and foundational optimization strategies to improve website visibility.

Education

Bachelor of Business Administration at University of Rajasthan, India
January 1, 2018 - January 1, 2021
Digital Marketing Certification at DigiLearnings, India
January 1, 2019 - January 1, 2020

Qualifications

Introduction to Marketing Essentials – IIMBx Digital Learning Foundation
January 11, 2030 - March 6, 2026
Google Ads Search Certification
January 11, 2030 - March 6, 2026
Google Ads Display Certification
January 11, 2030 - March 6, 2026

Industry Experience

Education