Darshika Tak
-based institutions. I oversee 20+ partner accounts across Google and Meta platforms, directing roughly $30K in combined monthly ad spend to drive qualified, conversion-focused traffic.
About
Hi, I’m Darshika Tak, a growth-focused Digital Marketing Specialist with over 3 years of experience managing paid media and SEO for U.S.-based institutions. I oversee 20+ partner accounts across Google and Meta platforms, directing roughly $30K in combined monthly ad spend to drive qualified, conversion-focused traffic. I’ve designed and implemented a standardized 12-month SEO roadmap to align optimization efforts with business goals and long-term growth.
I’m known for my detail-oriented, systems-driven approach to multi-account performance management. I enjoy turning data into actionable optimization, maintaining structured campaigns, and delivering measurable results across paid media, SEO, and content optimization.
- 5 years' experience
- Joined March 2026
Languages
- EnglishAdvanced
- HindiAdvanced
Industry experience
- Education
Work experience· 5 roles
Designed and implemented a standardized 12-month SEO roadmap supporting business objectives and long-term growth. Conducted technical and on-page SEO audits to improve website performance, user experience, and organic visibility. Executed metadata and content updates for 20+ school partners across CMS platforms, aligned with SEO best practices. Performed location-based keyword research to improve local search presence. Monitored keyword performance in Ahrefs and adjusted strategies based on ranking trends. Developed SOPs for structured execution and consistent reporting, facilitating efficient team workflows.
Managed and optimized multi-channel paid media campaigns (Google Search, Display, YouTube, and Meta Ads) across 20+ U.S.-based K-12 partner accounts, overseeing approximately $30,000+ in combined monthly ad spend focused on driving qualified traffic and form-filled conversions. Developed campaigns, wrote performance-driven ad copy, and implemented geo-targeted strategies. Tracked and analyzed KPIs (CTR, CPC, conversions, search terms, placements) using Google Analytics, implementing optimizations to improve overall campaign effectiveness.
Supported campaign development and digital promotional strategies for UAE-based clients. Conducted keyword research and SEO audits to identify optimization opportunities. Assisted in landing page structuring and content alignment to support campaign goals.
Education
Certifications and awards
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