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I'm a strategic planning leader with 8+ years across agencies and in-house teams, turning culture into action across touchpoints to build brands. I design comms architectures with clear channel roles and media investment logic, and I localize ideas for India and SEA/APAC contexts. I work closely with creative, media, PR, retail and e-commerce teams from brief to launch and post-campaign learning, running cross-functional workshops, creating launch systems, and translating business objectives into impact at scale.…I'm a strategic planning leader with 8+ years across agencies and in-house teams, turning culture into action across touchpoints to build brands. I design comms architectures with clear channel roles and media investment logic, and I localize ideas for India and SEA/APAC contexts. I work closely with creative, media, PR, retail and e-commerce teams from brief to launch and post-campaign learning, running cross-functional workshops, creating launch systems, and translating business objectives into impact at scale.

Anant Das

Brand Strategist, Marketing Strategist, Content Strategist, +6

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I'm a strategic planning leader with 8+ years across agencies and in-house teams, turning culture into action across touchpoints to build brands. I design comms architectures with clear channel roles and media investment logic, and I localize ideas for India and SEA/APAC contexts. I work closely with creative, media, PR, retail and e-commerce teams from brief to launch and post-campaign learning, running cross-functional workshops, creating launch systems, and translating business objectives into impact at scale.…I'm a strategic planning leader with 8+ years across agencies and in-house teams, turning culture into action across touchpoints to build brands. I design comms architectures with clear channel roles and media investment logic, and I localize ideas for India and SEA/APAC contexts. I work closely with creative, media, PR, retail and e-commerce teams from brief to launch and post-campaign learning, running cross-functional workshops, creating launch systems, and translating business objectives into impact at scale.

Available to hire

I’m a strategic planning leader with 8+ years across agencies and in-house teams, turning culture into action across touchpoints to build brands. I design comms architectures with clear channel roles and media investment logic, and I localize ideas for India and SEA/APAC contexts.

I work closely with creative, media, PR, retail and e-commerce teams from brief to launch and post-campaign learning, running cross-functional workshops, creating launch systems, and translating business objectives into impact at scale.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Brand Strategy Partner (Embedded) at Leo Burnett – Energy Studio (Reckitt)

May 1, 2024 - Present

Lead comms planning and integrated campaign strategy across Dettol, Harpic, Durex, Veet, Finish, Lizol, and Moov; translate business objectives into clear briefs, comms architecture, and channel plans. Build full-funnel plans across TV, digital video, social, creators, PR, retail and e-commerce; align channel roles, investment priorities, and measurement with media and performance teams. Run cross-functional workshops with brand, media, PR, and commerce teams; set priorities, timelines, and feedback loops to ship work on schedule. Create launch systems: campaign territories, content matrices, and always-on calendars that connect ATL peaks with retail and e-commerce moments. Built growth-oriented strategy tracks, including scaling Dettol Foaming Handwash and accelerating Finish Dishwashing Tablets penetration through full-funnel plans.

Senior Account Strategist at Edelman India

January 1, 2023 - December 31, 2023

Owned integrated strategy across PR, social, and experiential; built narratives, partner angles, and rollout toolkits for complex stakeholder ecosystems. Worked on KFC, Starbucks, Unilever, and SABIC; co-led the strategy build for Starbucks #ItStartsWithAName. Translated cultural insights into PR-first ideas, content pillars, and amplification plans; led workshops and client presentations.

Brand Planning Manager at FCB India

January 1, 2019 - December 31, 2023

Led communications planning and creative strategy for Google, Domino’s, SC Johnson, and Unilever; built channel roles across film, digital, social, influencers, PR, and on-ground. Ran insight programs including Project Lingo for Google India to uncover language, culture, and category cues that improve creative effectiveness. Developed campaign strategy for All-Out ("Maccharon Ka Yamraaj"), integrating humor-led storytelling with digital amplification. Built integrated comms architectures across TV + digital + PR + creators; partnered with media teams to define channel roles, KPIs, and learning agendas.

Senior Brand Executive – Digital at FCB India

January 1, 2019 - December 31, 2019

Supported digital-first programs for Netflix, WWE, and Times Internet; created social content ecosystems and community engagement plans.

Account Executive at Zeno India

January 1, 2017 - December 31, 2019

Supported integrated programs for tech and entertainment clients; stakeholder coordination, reporting, and campaign hygiene. Contributed to the Digital Intelligence Team for APAC, supporting cross-market insight development.