Available to hire
I am transparent, determined, self-motivated and easily adaptable to new challenges and environments.
I have 20+ years in senior leadership, specialising in marketing, including 15+ years as a Managing Director. I have built and sold Jack Rabbit Imaging, and I have helped healthcare-related businesses increase their average revenue by over $1 million in two years.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Media Buyer at J-Digital
June 30, 2025 - August 1, 2025Engaged as a Digital Marketing Media Buyer managing a select number of accounts within a team. Responsibilities included campaign management, testing, optimisation, building customer funnels, marketing automation, modelling client strategies, procedural upgrades, conversion tracking, and reporting. Improved return on investment across accounts by an average of 200%.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - August 1, 2025Hired to increase memberships and improve retention of online users. Created digital marketing strategies, established Google Analytics and Looker Studio, contributed to annual planning, managed product campaigns, landing page development, CRO, A/B testing of mailouts, and email sequencing and automation. Nearly doubled daily membership signups in a short period.
Digital Marketing Manager at Launch Experts
May 31, 2024 - August 1, 2025Managed client marketing campaigns and website projects, focused on SEO, ad campaigns, ROI reporting and client growth. Contributed to client retention, budget growth, and procedural adherence. Role ended due to company outsourcing activities overseas.
Digital Marketing Specialist at TravelDream
August 31, 2023 - August 1, 2025Contract role for boutique e-commerce travel deals business. Responsibilities included increasing digital sales, boosting inquiries, database subscriptions, and introducing new revenue channels through SEO, Google Ads, retargeting, and Meta advertising. Also handled web management, reporting and consultancy to future-proof the company.
Senior Digital Media Manager at KWP!
November 30, 2022 - August 1, 2025Contract role developing and maintaining digital media processes to integrate media, technology and creative digital functions. Focused on driving efficiencies and optimisation in digital media buying.
SEM Specialist at Refuel Creative
June 30, 2022 - August 1, 2025Managed $12 million advertising spend across Google AdWords, Bing, and social channels for B2B and B2C clients in Australia, USA, and UK. Set up and optimised search, display and video campaigns, integrated paid campaigns with overall client marketing strategies, and provided detailed analytics reporting. Earned Google partner accreditations and contributed to company recognition as a fast moving company.
Project Manager at Signs SA
November 30, 2021 - August 1, 2025Estimator and Project Manager during merger with The Weather Maker. Responsibilities included tendering and quoting commercial signage projects plus account and project management duties.
Managing Director at The Weather Maker
December 31, 2021 - August 1, 2025Led signage, print, and environmental graphics solution company serving architectural, building and creative agencies through strategic partnerships and manufacturing focus. Delivered significant commercial projects with the latest technology.
General Manager at Evright & Trotec
December 31, 2018 - August 1, 2025Repositioned a long-standing business with a focus on business development, market engagement, distribution of Trotec Laser Machines, and expanding into government, design, and architectural sectors. Managed operations, marketing, staff, systems, planning and reporting.
Managing Director at One Clique
December 31, 2018 - August 1, 2025Launched a digital marketing services company specialising in healthcare with global presence. Achieved Google Partner status rapidly with $1 million+ annual Google Ad Spend. Delivered services including SEO, PPC, SEM, CRO, Web Strategy, Digital Analytics and Reporting over four years. Assisted over 60 orthodontic practices worldwide with digital marketing and business consultancy to grow revenue significantly.
Managing Director at Jack Rabbit Imaging
December 31, 2013 - August 1, 2025Provided architectural and retail signage, large format print and display systems to retail chains and advertising firms nationally. Successfully built and sold the company.
Sales / Account Manager at Compac Marketing
December 31, 2007 - August 1, 2025Managed clients including Bunnings, Coventry, and Metcash across ANZ for sign management, branding rollouts and print management.
Media Buyer at J-Digital
June 30, 2025 - August 1, 2025Managed a select number of digital marketing accounts, focusing on effective campaign management, testing, optimisation, customer funnel building, marketing automation, advanced client strategy modelling, agency procedure upgrades, and conversion tracking. Improved ROI across all accounts by an average of 200%.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - August 1, 2025Increased memberships and retention of online users by creating new digital marketing strategies, establishing Google Analytics and Looker Studio, contributing to annual plans, managing product campaigns, developing landing pages, and establishing email marketing sequences, almost doubling daily membership signups in a short period.
Digital Marketing Manager at Launch Experts
May 31, 2024 - August 1, 2025Managed client marketing campaigns and website projects, including SEO and ad campaign management to improve organic rankings, traffic, growth, and conversions. Reported ROI results and opportunity areas to clients. Contributed to company success by retaining clients and growing client monthly budgets. Role made redundant due to outsourcing.
Digital Marketing Specialist at TravelDream
August 31, 2023 - August 1, 2025Increased digital sales and inquiries, boosted database subscriptions, and introduced additional digital marketing revenue channels such as SEO, Google Ads, Retargeting, and Meta Advertising. Integrated solutions for web management, reporting, and consultancy to future-proof the business.
Senior Digital Media Manager at KWP!
November 30, 2022 - August 1, 2025Strengthened the link between media, technology, and creative digital functions to develop and maintain digital media processes, driving efficiencies and optimisation in digital media buying on a contract basis.
SEM Specialist at Refuel Creative
June 30, 2022 - August 1, 2025Managed $12 million advertising spend across Google AdWords, Bing, and social channels for B2B and B2C clients in Australia, USA, and the UK. Set up and optimised search, display, and video campaigns, integrated paid campaigns into overall marketing strategies, and contributed to the company earning multiple awards and HubSpot Agency Partner status with accreditations.
Project Manager at Signs SA
November 30, 2021 - August 1, 2025Managed estimation, tendering, quoting, and project management for commercial signage projects as part of a business merger, maintaining strengths in account management and project delivery.
Managing Director at The Weather Maker
December 31, 2021 - August 1, 2025Provided signage, print, and environmental graphics solutions through strategic partnerships and in-house manufacturing, delivering significant commercial projects with advanced technology from 2018 to 2021.
General Manager at Evright & Trotec
December 31, 2018 - August 1, 2025Repositioned a 50-year-old business with business development focus, including sole distribution of laser machines and engagement with new market segments. Managed operations, marketing, staff, systems, planning, and reporting.
Managing Director at One Clique
December 31, 2018 - August 1, 2025Founded and managed a digital marketing services company specialized in healthcare with a global presence. Achieved Google Partner Status, managed Google Ads spend over $1 million per annum, and helped over 60 orthodontic practices grow revenue through digital marketing and business consultancy over five years.
Managing Director at Jack Rabbit Imaging
December 31, 2013 - August 1, 2025Provided architectural and retail signage, large format print, and display systems nationwide, successfully building and selling the company in 2013.
Sales / Account Manager at Compac Marketing
December 31, 2007 - August 1, 2025Managed signage, branding change rollouts, and print management working with clients such as Bunnings, Coventry, and Metcash across ANZ.
Media Buyer at J-Digital
June 30, 2025 - August 1, 2025Managed a select group of digital marketing accounts focusing on campaign management, testing, and optimisation. Responsibilities included setting and monitoring monthly and quarterly goals, building customer funnels, marketing automation, conversion tracking, and agency procedure upgrades. Successfully improved return on investment by an average of 200% across managed accounts.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - August 1, 2025Tasked with increasing memberships and retention of online users through developing new digital marketing strategies, implementing Google Analytics and Looker Studio, annual planning, product campaigns, funding messaging, landing page development, A/B testing mailouts, and establishing email automation. Nearly doubled daily membership signups during short contract period.
Digital Marketing Manager at Launch Experts
May 31, 2024 - August 1, 2025Managed SEO and advertising campaigns for clients, ensuring growth and conversions. Oversaw website project management, reporting ROI and strategic opportunities to clients. Contributed to client retention, growth of monthly budgets, and maintained adherence to company procedures. Role ended due to outsourcing decisions.
Digital Marketing Specialist at TravelDream
August 31, 2023 - August 1, 2025Contractor role focused on increasing sales, inquiries, and subscriptions in a boutique e-commerce travel deals business. Implemented SEO, Google Ads, retargeting, and Meta advertising as revenue channels. Provided web management, reporting, and consultancy to enhance and future-proof business operations.
Senior Digital Media Manager at KWP!
November 30, 2022 - August 1, 2025Contract role developed and maintained digital media processes to improve efficiency and optimisation in media buying. Strengthened integration between media, technology, and creative digital functions.
SEM Specialist at Refuel Creative
June 30, 2022 - August 1, 2025Managed advertising spends across Google AdWords, Bing, and social channels for brands in Australia, USA, and UK covering B2B and B2C clients. Set up and optimised search, display, and video campaigns. Integrated PPC campaigns into broader marketing strategies with monthly analytics reporting. Earned Google and HubSpot accreditations during tenure.
Project Manager at Signs SA
November 30, 2021 - August 1, 2025Oversaw estimating, quoting, and project management for commercial signage projects during a business merger. Demonstrated strengths in tendering alongside general account and project management tasks.
Managing Director at The Weather Maker
December 31, 2021 - August 1, 2025Led a sign, print, and environmental graphics solutions business targeting architectural, building, and creative agencies. Delivered significant commercial projects through strategic partnerships, advanced technology, and in-house manufacturing focus.
General Manager at Evright & Trotec
December 31, 2018 - August 1, 2025Repositioned a 50-year-old business, focusing on business development, including distribution of Trotec Laser Machines and engaging new market segments like government and design industries. Managed operations, marketing, staff, systems, planning, and reporting.
Managing Director at One Clique
December 31, 2018 - August 1, 2025Founded and developed a leading digital marketing services company focused on the healthcare industry globally. Secured Google Partner status by surpassing $1 million in Google Ad Spend in six months. Expanded service offerings to SEO, PPC, SEM, CRO, web strategy, and digital analytics. Managed a key contract servicing over 60 orthodontic practices worldwide, significantly boosting their business revenue.
Managing Director at Jack Rabbit Imaging
December 31, 2013 - August 1, 2025Provided signage, large format print, and display systems to retail chains, building companies, graphic design, and advertising firms across Australia. Successfully built and sold the company, which continues operations today.
Sales / Account Manager at Compac Marketing
December 31, 2007 - August 1, 2025Managed clients such as Bunnings, Coventry, and Metcash (IGA) across ANZ, handling sign management, branding change rollouts, and print management.
Media Buyer at J-Digital
June 30, 2025 - August 1, 2025Engaged as a Digital Marketing Media Buyer managing a select number of their 75 accounts. Duties included effective campaign management, testing and optimisation, setting monthly and quarterly goals, building customer funnels and setting marketing automation, assisting with modelling new client strategies, upgrading agency procedures, conversion tracking and reporting. Improved return on investment across all working accounts by an average of 200%.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - August 1, 2025Responsible for increasing memberships and retention of existing online users. Created a new digital marketing strategy, established Google Analytics and Google Looker Studio, contributed to the overall annual plan, established product campaigns, contributed to funding messaging, developed landing pages and CRO, performed A/B split test mailouts, and set up email sequencing and automation. Nearly doubled daily membership signups during the contract period.
Digital Marketing Manager at Launch Experts
May 31, 2024 - August 1, 2025Managed all client marketing campaigns and the production of website projects. Responsibilities included managing SEO campaigns to improve organic rankings, managing ad campaigns for client growth and conversions, and reporting ROI results and opportunity areas to clients. Contributed to client retention, growth of client monthly budgets, and adherence to company procedures before the role was made redundant due to outsourcing.
Digital Marketing Specialist at TravelDream
August 31, 2023 - August 1, 2025Contractor for boutique e-commerce travel deals business. Responsibilities included increasing digital sales, boosting inquiries and database subscriptions, and introducing additional digital marketing revenue channels. Implemented SEO, Google Ads, Retargeting and Meta Advertising campaigns, while enhancing and future-proofing the company through general web management, reporting, and consultancy.
Senior Digital Media Manager at KWP!
November 30, 2022 - August 1, 2025Contract position aimed at strengthening the link between media, technology, and creative digital functions. Developed and maintained digital media processes while driving efficiencies and optimisation in digital media buying.
SEM Specialist at Refuel Creative
June 30, 2022 - August 1, 2025Managed an advertising spend of $12 million across Google AdWords, Bing, and various social channels for B2B and B2C clients in Australia, USA, and the UK. Set up and optimised search, display, and video campaigns and provided monthly reporting incorporating analytics data. Earned Google and HubSpot accreditations contributing to the company's awards and growth.
Project Manager at Signs SA
November 30, 2021 - August 1, 2025Estimator and Project Manager during a business merger, handling tendering and quoting for commercial signage projects alongside account and project management responsibilities.
Managing Director at The Weather Maker
December 31, 2021 - August 1, 2025Led sign, print, and environmental graphics solutions company servicing architectural, building, and creative agencies. Delivered significant commercial projects through strong partnerships, in-house manufacturing, and advanced technology from 2018 to 2021.
General Manager at Evright & Trotec
December 31, 2018 - August 1, 2025Repositioned a 50-year-old business while maintaining operations, focused on business development including sole distribution of Trotec laser machines and engagement with government, design, and architectural sectors. Managed operations, marketing, staff, systems, planning, and reporting.
Managing Director at One Clique
December 31, 2018 - August 1, 2025Founded and grew a leading digital marketing services company serving the healthcare industry globally. Achieved Google Partner Status for $1 million+ Google Ad spend in under six months. Services expanded to include SEO, PPC, SEM, CRO, web strategy, analytics, and reporting. Managed major contracts assisting orthodontic practices worldwide to significantly grow business revenue leveraging Invisalign appliance.
Managing Director at Jack Rabbit Imaging
December 31, 2013 - August 1, 2025Provided architectural and retail signage, large format print and display systems for retail chains, building companies, graphic design, and advertising firms across Australia. Successfully sold the business in 2013.
Sales / Account Manager at Compac Marketing
December 31, 2007 - August 1, 2025Managed clients such as Bunnings, Coventry, and Metcash (IGA) across ANZ focusing on sign management, branding change rollouts, and print management.
Media Buyer at J-Digital
June 30, 2025 - August 1, 2025Engaged as a Digital Marketing Media Buyer managing a selection of 75 accounts, focusing on campaign management, testing, optimisation, customer funnels, marketing automation, modelling advanced client strategies, and conversion tracking. Achieved a 200% average ROI improvement across all accounts.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - August 1, 2025Contracted to increase memberships and retention of online users. Responsibilities included creating digital marketing strategies, setting up Google Analytics and Google Looker Studio, product campaigns, funding messaging, landing page development, CRO, A/B mailout testing, and email sequencing and automation, nearly doubling daily memberships.
Digital Marketing Manager at Launch Experts
May 31, 2024 - August 1, 2025Managed client marketing campaigns and website projects, including SEO, ad campaigns, client reporting on ROI, and opportunity areas. Contributed to client retention, budget growth, and adherence to procedures before role was made redundant due to outsourcing.
Digital Marketing Specialist at TravelDream
August 31, 2023 - August 1, 2025Contractor responsible for increasing digital sales, inquiries, and subscriptions by implementing SEO, Google Ads, retargeting, and Meta advertising strategies, alongside web management, reporting, and consultancy to future-proof the company.
Senior Digital Media Manager at KWP!
November 30, 2022 - August 1, 2025Contract role focusing on developing and maintaining digital media processes, driving efficiencies and optimisation in digital media buying, strengthening the link between media, technology and creative functions.
SEM Specialist at Refuel Creative
June 30, 2022 - August 1, 2025Managed $12 million advertising spend across Google AdWords, Bing, and social channels for B2B and B2C clients across Australia, USA and UK. Competent in setting up and optimising search, display and video campaigns and integrating paid digital marketing with overall marketing strategy, earning Google and HubSpot accreditations.
Project Manager at Signs SA
November 30, 2021 - August 1, 2025Estimator and Project Manager responsible for tendering, quoting commercial signage projects, account and project management as part of a business merger.
Managing Director at The Weather Maker
December 31, 2021 - August 1, 2025Led the business providing signage, print, and graphics solutions with a focus on strategic partnerships, in-house manufacturing, and technology to deliver commercial projects.
General Manager at Evright & Trotec
December 31, 2018 - August 1, 2025Repositioned and grew the business with business development focus, managing general operations, marketing, staff, systems, planning, and reporting; sole distributor of Trotec Laser Machines.
Managing Director at One Clique
December 31, 2018 - August 1, 2025Founded and led a digital marketing services company specializing in healthcare with global presence. Achieved Google Partner Status with $1 million+ Google ad spend in under 6 months. Provided SEO, PPC, SEM, CRO, web strategy, analytics and consulting to orthodontic practices globally, significantly growing revenues.
Managing Director at Jack Rabbit Imaging
December 31, 2013 - August 1, 2025Provided architectural and retail signage, large format print and display systems to retail chains and agencies across Australia. Successfully sold the company in 2013.
Sales / Account Manager at Compac Marketing
December 31, 2007 - August 1, 2025Managed clients including Bunnings, Coventry, and Metcash for sign management, branding rollouts, and print.
Media Buyer at J-Digital
June 30, 2025 - September 10, 2025Contract Digital Marketing Media Buyer managing a subset of 75 accounts in a small team. Responsible for effective campaign management, testing and optimization, setting monthly/quarterly goals, and continual result tracking. Built customer funnels and marketing automation, assisted with modelling new client strategies, documented and upgraded agency procedures, and oversaw conversion tracking and reporting. Achieved an average ROI uplift of 200% across all active accounts.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - September 10, 2025Contract role focused on increasing memberships and retention for online users. Responsibilities included creating a new digital marketing strategy, establishing Google Analytics and Looker Studio, contributing to the annual plan, establishing product campaigns, landing page development and CRO, A/B mailouts, and implementing email sequencing and automation.
Digital Marketing Manager at Launch Experts
May 31, 2024 - September 10, 2025Managed all client marketing campaigns and website projects. Responsibilities included SEO to improve organic rankings, managing paid campaigns to drive growth and conversions, overseeing website project delivery, and reporting ROI and opportunities to clients. Contributed to client retention and growth in monthly budgets and adherence to company procedures.
Digital Marketing Specialist at TravelDream
August 31, 2023 - September 10, 2025Contract role in a boutique e-commerce travel deals business. Focused on increasing digital sales, inquiries and database subscriptions; implemented revenue channels including SEO, Google Ads, Retargeting and Meta Advertising; supported general web management, reporting and consultancy to future-proof the business.
Senior Digital Media Manager at KWP!
November 30, 2022 - September 10, 2025Contract to strengthen the link between media, technology and creative digital functions. Developed and maintained digital media processes, driving efficiencies and optimization in digital media buying.
SEM Specialist at Refuel Creative, Adelaide
June 30, 2022 - September 10, 2025Managed an advertising spend of $12 million across Google AdWords, Bing and various social channels for brands across Australia, the USA and the UK. Set up and optimized search, display and video campaigns; worked with a HubSpot Agency Partner; responsible for monthly reporting and analytics.
Project Manager at Signs SA, Adelaide
November 30, 2021 - September 10, 2025Estimator and Project Manager during a merger of The Weather Maker. Tendering and quoting commercial signage projects alongside general account and project management.
Managing Director at The Weather Maker, Adelaide
December 31, 2021 - September 10, 2025Led signage, print and environmental graphics solutions to architectural, building and creative agencies. Focused on strong partnerships, in-house manufacturing and the latest technology to deliver significant commercial projects. Company sold in 2013.
General Manager at Evright & Trotec, Adelaide
December 31, 2018 - September 10, 2025Repositioned a 50-year-old business while maintaining current operations. Focused on future growth, including sole distribution of Trotec Laser Machines and exploring new market segments (government, design, architectural). Oversaw operations, marketing, staff, systems, planning and reporting.
Managing Director at One Clique, Adelaide
December 31, 2018 - September 10, 2025Launched a digital marketing services company with a healthcare focus. Achieved Google Partner status by handling $1M+ per annum in Google Ad Spend within six months. Expanded offerings to SEO, PPC, SEM, CRO, digital analytics and reporting; served the Invisible Orthodontist with global reach to 60+ orthodontic practices.
Managing Director at Jack Rabbit Imaging, Adelaide
December 31, 2013 - September 10, 2025Architectural and retail signage, large format print and display solutions. Built the business and successfully sold it in 2013; company remains active.
Sales / Account Manager at Compac Marketing, Perth
December 31, 2007 - September 10, 2025Worked with clients such as Bunnings, Coventry and Metcash (IGA) across ANZ on sign management, branding changes and print management.
Media Buyer at J-Digital
June 30, 2025 - September 10, 2025Managed digital marketing for a subset of 75 accounts with emphasis on campaign management, testing, optimisation; built funnels, marketing automation, and contributed to advanced client strategies; demonstrated ROI improvements across accounts.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - September 10, 2025Led digital strategy to increase memberships and retention; established Google Analytics and Looker Studio; developed product campaigns, landing pages with CRO and automation.
Digital Marketing Manager at Launch Experts
May 31, 2024 - September 10, 2025Managed client marketing campaigns, SEO, PPC, and website project delivery; reported ROI and opportunities to clients; contributed to client retention and growth.
Digital Marketing Specialist at TravelDream
August 31, 2023 - September 10, 2025Led digital strategy for e-commerce travel deals; implemented SEO, Google Ads, Retargeting and Meta Advertising; broadened digital revenue channels and subscriptions; managed web tasks and reporting.
Senior Digital Media Manager at KWP!
November 30, 2022 - September 10, 2025Strengthened the link between media, technology and creative digital functions; developed digital media processes; drove efficiencies and optimisation in digital media buying.
SEM Specialist at Refuel Creative
June 30, 2022 - September 10, 2025Managed $12M ad spend across Google Ads, Bing and social channels for brands in AU, US and UK; setup, optimisation and analytics reporting; contributed to fast-moving campaigns and HubSpot accreditation.
Project Manager at Signs SA
November 30, 2021 - September 10, 2025Estimator and project manager during business merger; tendering and quoting commercial signage; account and project management.
Managing Director at The Weather Maker
December 31, 2021 - September 10, 2025Led signage, print and environmental graphics solutions for architectural and agency clients; strong manufacturing focus and technology adoption; delivered significant commercial projects.
General Manager at Evright & Trotec
December 31, 2018 - September 10, 2025Repositioned a 50-year-old business; managed operations, marketing, staff, systems and reporting; distribution of Trotec laser machines; growth initiatives.
Managing Director at One Clique
December 31, 2018 - September 10, 2025Launched a digital marketing services company focused on healthcare; achieved Google Partner status with $1M+ annual ad spend and expanded to SEO, PPC, SEM, CRO and analytics.
Managing Director at Jack Rabbit Imaging
December 31, 2013 - September 10, 2025Architectural and retail signage; built in-house manufacturing; delivered major commercial signage projects; company subsequently sold in 2013.
Sales / Account Manager at Compac Marketing
December 31, 2007 - September 10, 2025Managed sign management, branding changes and print management for Bunnings, Coventry and Metcash across ANZ.
Media Buyer at J-Digital
June 1, 2025 - September 10, 2025Managed a subset of 75 client accounts with a focus on campaign management, testing, and optimization. Built customer funnels, set marketing automation, documented and upgraded agency procedures, and handled conversion tracking and reporting. Achieved an average ROI improvement of 200% across working accounts.
Digital Marketing Executive at Good to Great Schools Australia
October 31, 2024 - September 10, 2025Created a new digital marketing strategy, established Google Analytics and Looker Studio, contributed to the annual plan, and developed product campaigns. Led landing page development and CRO, implemented A/B mailout tests, and established email sequencing and automation to boost memberships and retention.
Digital Marketing Manager at Launch Experts
May 31, 2024 - September 10, 2025Managed all client marketing campaigns and website projects. Responsibilities included SEO campaign management to improve organic rankings and traffic, paid campaigns to drive growth and conversions, overseeing website project production, and ROI reporting to clients. Contributed to client retention and growth while ensuring adherence to company procedures.
Digital Marketing Specialist at TravelDream
August 31, 2023 - September 10, 2025Led digital strategy for a boutique e-commerce travel deals business. Implemented revenue channels including SEO, Google Ads, Retargeting, and Meta advertising; grew digital sales, inquiries, and database subscriptions. Managed web maintenance, reporting, and overarching consultancy.
Senior Digital Media Manager at KWP!
November 30, 2022 - September 10, 2025Strengthened the link between media, technology, and creative digital functions. Developed and maintained digital media processes to drive efficiencies and optimization across digital media buying.
SEM Specialist at Refuel Creative
June 30, 2022 - September 10, 2025Managed $12M in advertising spend across Google AdWords, Bing, and social channels for brands across Australia, the USA, and the UK (B2B and B2C). Set up and optimized search, display, and video campaigns. Delivered monthly analytics and reporting. Contributed to HubSpot accreditations.
Project Manager at Signs SA
November 30, 2021 - September 10, 2025Estimator and Project Manager during a merger; tendering and quoting for commercial signage projects; general account and project management.
Managing Director at The Weather Maker
January 1, 2021 - September 10, 2025Signage, print, and environmental graphics solutions for architectural, building, and creative agencies. Drove growth through partnerships, in-house manufacturing, and advanced technology.
General Manager at Evright & Trotec
January 1, 2018 - September 10, 2025Repositioned a 50-year-old business, expanded market reach, and led marketing, operations, staff, systems, and reporting. Managed sole distribution of Trotec Laser Machines and engagement with government, design, and architectural sectors.
Managing Director at One Clique
January 1, 2018 - September 10, 2025Launched a digital marketing services company focused on the healthcare industry, expanding to global reach. Built a portfolio including SEO, PPC, SEM, CRO, web strategy, and analytics. Secured and grew major contracts such as with The Invisible Orthodontist.
Managing Director at Jack Rabbit Imaging
January 1, 2013 - September 10, 2025Provided architectural and retail signage, large-format print, and display solutions to national clients. Successfully sold the company in 2013; the business continues to operate.
Sales / Account Manager at Compac Marketing
January 1, 2007 - September 10, 2025Served major ANZ clients (Bunnings, Coventry, Metcash/Iga) with sign management, branding changes, and print management.
Media Buyer at J-Digital
June 1, 2025 - October 21, 2025Digital Marketing Media Buyer managing a subset of 75 accounts. Responsibilities include effective campaign management, testing and optimization, setting monthly/quarterly goals, building customer funnels and marketing automation, modelling new client strategies, documenting/upgrading agency procedures, and conversion tracking & reporting. Achieved an average ROI improvement of 200% across working accounts.
Digital Marketing Executive at Good to Great Schools Australia
October 1, 2024 - October 21, 2025Developed a new digital marketing strategy, established Google Analytics and Looker Studio, contributed to the annual plan, established product campaigns, contributed to funding messaging, landing page development and CRO, and implemented A/B testing for mailouts and email automation.
Digital Marketing Manager at Launch Experts
May 1, 2024 - October 21, 2025Managed client marketing campaigns and website product delivery. Responsibilities included SEO to improve organic rankings, ad campaigns for client growth and conversions, overseeing website projects, and ROI reporting to clients. Contributed to client retention, budget growth, and adherence to procedures.
Digital Marketing Specialist at TravelDream
August 1, 2023 - October 21, 2025Contractor role to increase digital sales, boost inquiries and database subscriptions, and implement additional digital revenue channels. Led digital strategy and execution across channels including SEO, Google Ads, Retargeting, and Meta Advertising, plus web management and reporting.
Senior Digital Media Manager at KWP!
November 1, 2022 - October 21, 2025Contract role to strengthen the link between media, technology and creative digital functions, develop/deliver digital media processes, and drive efficiencies and optimisation in digital media buying.
SEM Specialist at Refuel Creative, Adelaide
June 1, 2022 - October 21, 2025Managed a $12 million advertising spend across Google AdWords, Bing and various social channels for brands in Australia, the USA and the UK. Set up and optimised search, display and video campaigns, integrated with analytics and reporting. Earned HubSpot accreditation during tenure.
Project Manager at Signs SA, Adelaide
November 1, 2021 - October 21, 2025Estimator and Project Manager during a merger of The Weather Maker. Responsibilities included tendering and quoting commercial signage projects, alongside general account and project management.
Managing Director at The Weather Maker, Adelaide
December 31, 2021 - October 21, 2025Sign, print and environmental graphics solutions provider. Through partnerships, manufacturing focus and technology, delivered significant commercial projects for architectural, building and creative agencies.
General Manager at Evright & Trotec, Adelaide
December 31, 2018 - October 21, 2025Repositioned a 50-year-old business, drove growth with sole distribution of Trotec Laser Machines and expansion into government, design and architectural markets, plus overall operations, marketing, staff, systems, planning and reporting.
Managing Director at One Clique, Adelaide
December 31, 2018 - October 21, 2025Launched a leading digital marketing services company focused on the healthcare industry with global reach. Achievements include Google Partner Status for over $1M+ per annum in Google Ad Spend in under 6 months and expanding offerings to SEO, PPC, SEM, CRO, Web Strategy, and Digital Analytics.
Managing Director at Jack Rabbit Imaging, Adelaide
December 31, 2013 - October 21, 2025Architectural and retail signage, large format print and display solutions. Led the company to a successful sale in 2013, building a scalable business that continues today.
Sales / Account Manager at Compac Marketing, Perth
December 31, 2007 - October 21, 2025Worked with Bunnings, Coventry and Metcash (IGA) on sign management, branding changes and print management across ANZ.
Education
Diploma at Panorama, South Australia
January 1, 2001 - December 31, 2001Diploma at Panorama, South Australia
January 1, 2001 - December 31, 2001Diploma at Panorama, South Australia
January 1, 2001 - December 31, 2001Diploma at Panorama, South Australia
January 1, 2001 - December 31, 2001Diploma at Panorama, South Australia
January 1, 2001 - December 31, 2001Diploma in Software Development at DMIT, Panorama, South Australia
January 1, 2001 - December 31, 2001Diploma in Software Development at DMIT, Panorama, South Australia
January 1, 2001 - January 1, 2001Diploma Software Development at DMIT, Panorama, South Australia
January 1, 2001 - January 1, 2001Diploma Software Development at DMIT, Panorama, South Australia
January 1, 2001 - October 21, 2025Qualifications
Google Adwords Professional Accreditations (Search, Display, Video, Shopping)
January 11, 2030 - August 1, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - August 1, 2025Google AdWords Partner Status (Lapsed)
January 11, 2030 - August 1, 2025BusinessSA - 2 X SAYES Graduate
January 11, 2030 - August 1, 2025Google Adwords Professional Accreditations (Search, Display, Video, Shopping)
January 1, 2001 - December 31, 2001Google AdWords Partner Status (Lapsed)
January 1, 2013 - December 31, 2017HubSpot Academy (Inbound Marketing, Sales Planning)
January 1, 2001 - December 31, 2001BusinessSA - 2 X SAYES Graduate (South Australian Young Entrepreneur Scheme - Foundation Member)
January 1, 2001 - December 31, 2001Google Adwords Professional Accreditations (Search, Display, Video, Shopping)
January 11, 2030 - August 1, 2025Google AdWords Partner Status (Lapsed)
January 11, 2030 - August 1, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - August 1, 2025BusinessSA - 2 X SAYES Graduate (South Australian Young Entrepreneur Scheme - Foundation Member)
January 11, 2030 - August 1, 2025Google Adwords Professional Accreditations (Search, Display, Video, Shopping)
January 1, 2000 - August 1, 2025Google AdWords Partner Status (Lapsed)
January 11, 2030 - August 1, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - August 1, 2025BusinessSA - SAYES Graduate (2 times)
January 11, 2030 - August 1, 2025Google AdWords Professional Accreditations (Search, Display, Video, Shopping)
January 11, 2030 - August 1, 2025Google AdWords Partner Status (Lapsed)
January 11, 2030 - August 1, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - August 1, 2025BusinessSA - 2 X SAYES Graduate
January 11, 2030 - August 1, 2025Google AdWords Professional Accreditation (Search, Display, Video, Shopping)
January 11, 2030 - September 10, 2025HubSpot Academy Certification (Inbound Marketing)
January 11, 2030 - September 10, 2025HubSpot Academy Certification (Sales Planning)
January 11, 2030 - September 10, 2025Google AdWords Partner Status
January 11, 2030 - September 10, 2025SAYES Graduate (South Australian Young Entrepreneur Scheme)
January 11, 2030 - September 10, 2025Google Adwords Professional Accreditation (Search, Display, Video, Shopping)
January 11, 2030 - September 10, 2025Google AdWords Partner Status
January 11, 2030 - September 10, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - September 10, 2025Google Adwords Professional Accreditations (Search, Display, Video, Shopping)
January 11, 2030 - September 10, 2025Google AdWords Partner Status (Lapsed)
January 11, 2030 - September 10, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - September 10, 2025Google Adwords Professional Accreditations (Search, Display, Video, Shopping)
January 11, 2030 - October 21, 2025Google AdWords Partner Status (Lapsed)
January 11, 2030 - October 21, 2025HubSpot Academy (Inbound Marketing, Sales Planning)
January 11, 2030 - October 21, 2025SAYES Graduate (South Australian Young Entrepreneur Scheme - Foundation Member)
January 11, 2030 - October 21, 2025Industry Experience
Healthcare, Retail, Manufacturing, Travel & Hospitality, Professional Services, Education, Media & Entertainment, Real Estate & Construction, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Melbourne today.