Hi there, I’m Nura Alam Shohag, a data analyst specializing in SQL-driven analysis and Power BI reporting. I turn raw data into clear, actionable insights through dashboards and structured analysis. I love turning complex data into intuitive visuals that guide business decisions and unlock growth. In my work, I’ve built end-to-end analytics solutions, including data modeling, ETL using SQL views, and KPI development for revenue, profitability, growth, and retention analysis. I thrive on turning ambiguity into clarity with repeatable analytics processes and automated reporting that frees teams to act on insights.…

Nura Alam Shohag

PRO

Hi there, I’m Nura Alam Shohag, a data analyst specializing in SQL-driven analysis and Power BI reporting. I turn raw data into clear, actionable insights through dashboards and structured analysis. I love turning complex data into intuitive visuals that guide business decisions and unlock growth. In my work, I’ve built end-to-end analytics solutions, including data modeling, ETL using SQL views, and KPI development for revenue, profitability, growth, and retention analysis. I thrive on turning ambiguity into clarity with repeatable analytics processes and automated reporting that frees teams to act on insights.…

Available to hire

Hi there, I’m Nura Alam Shohag, a data analyst specializing in SQL-driven analysis and Power BI reporting. I turn raw data into clear, actionable insights through dashboards and structured analysis. I love turning complex data into intuitive visuals that guide business decisions and unlock growth.

In my work, I’ve built end-to-end analytics solutions, including data modeling, ETL using SQL views, and KPI development for revenue, profitability, growth, and retention analysis. I thrive on turning ambiguity into clarity with repeatable analytics processes and automated reporting that frees teams to act on insights.

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Language

English
Fluent
Russian
Advanced
Bengali
Fluent
Hindi
Intermediate
Japanese
Beginner

Work Experience

Retail Sales Analytics Dashboard at Self-Directed Projects
November 1, 2025 - Present
Analyzed 24.9M+ revenue across multi-year retail transactions using SQL and Power BI. Built star-schema data model and SQL ETL views, reducing manual data prep by ~70%. Developed DAX measures for revenue, gross profit, YoY growth, and return rate tracking. Delivered automated executive dashboards replacing recurring Excel-based reporting.
Customer Segmentation (RFM Analysis) at Self-Directed Projects
November 1, 2025 - Present
Segmented customers using RFM methodology to identify high-value, loyal, and at-risk groups. Revealed customer segments contributing a disproportionate share of total revenue. Built interactive dashboards enabling targeted retention and prioritization strategies.
Customer Cohort, Retention & LTV Analysis at Self-Directed Projects
November 1, 2025 - Present
Performed cohort-based retention analysis to track customer behavior over time. Calculated customer lifetime value (LTV) by cohort to evaluate long-term revenue impact. Identified churn patterns and high-performing cohorts to support growth decisions.

Education

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Qualifications

Google Data Analytics Professional Certificate
January 11, 2030 - January 15, 2026
Meta Data Analyst Professional Certificate
January 11, 2030 - November 17, 2025

Industry Experience

Retail, Software & Internet, Professional Services

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