Available to hire
I’m David Black, a Senior Product Designer with 8+ years of experience leading end-to-end design across complex enterprise SaaS platforms. I apply systems thinking to untangle messy problem spaces and translate them into clear, human-centered solutions that improve usability and outcomes. I’ve led digital transformations, redesigned booking flows, and built scalable design systems across industries from government to travel and healthcare.
I thrive in cross-functional teams—working with product managers, engineers, and content specialists to deliver production-ready designs. My toolkit spans UX, UI, and strategic design—delivering clarity, usability, and measurable impact at every touchpoint, from tokenised government components to consumer-facing ecommerce experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Product Designer at VicRoads
March 3, 2025 - PresentSenior Product Designer (Contract) at VicRoads
September 1, 2025 - September 28, 2025Created user-centered page templates for complex content structures; developed high-fidelity UI designs aligned with brand and accessibility standards; built a new design system for components and documentation; conducted moderated testing on navigation and taxonomy; collaborated closely with developers, content, and PMs to deliver Phase One to deadline.
Senior Product Designer / Contractor at Various Clients
March 1, 2025 - September 28, 2025Contracting across different industry sectors. Led design for Zyft app and browser extension; introduced a developer-aligned design system; delivered SixSix GrainCorp customer portal MVP in 2 months.
Senior Product Designer at Zyft
March 1, 2025 - September 28, 2025Redesigned e-commerce app and browser extension in 6 weeks; introduced a developer-aligned design system.
Product Designer at SixSix
May 1, 2023 - September 28, 2025Delivered GrainCorp customer portal MVP in 2 months.
Senior Product Designer at Eurostar
January 1, 2023 - September 28, 2025Redesigned booking flow, increasing conversions by 18%; delivered brand-aligned visual design for the new site in 3 months; built a design system in 4 months to accelerate delivery across teams.
UX, UI and Visual Designer at SPYSCAPE
October 1, 2021 - September 28, 2025Led UX/UI for multiple sites and apps, restructured IA to manage 8 distinct sites; directed content and visual assets to support immersive brand storytelling.
Design Lead at Red Box Digital
August 1, 2019 - September 28, 2025Fortnum & Mason: led redesign of global e-commerce site, increasing sales by 12%. Charles Tyrwhitt: led redesign of global e-commerce site, increasing sales by 17%.
Design Lead at Fortnum & Mason
August 1, 2019 - September 28, 2025Senior UI Designer at Which?
February 1, 2018 - September 28, 2025Led multiple projects and the development of new products; set a new standard for design and art direction; researched, designed, and tested new native apps and streamlined processes with the development team.
Art Director and Designer at Various Clients – Contractor
April 1, 2016 - September 28, 2025Freelancing with leading London ad agencies and others (Condé Nast, Cisco, BP, AKQA, BBH, Imagination, Ogilvy, Publicis, R/GA, Sapient Nitro, Tribal DDB); managed stakeholder alignment, creative direction, and project delivery.
Art Director and Designer at Global advertising agency
February 1, 2008 - September 28, 2025London-based role delivering campaigns and site work for UK clients.
Art Director and Designer at Human Footwear
January 1, 2005 - September 28, 2025Art direction and design across footwear brand materials and campaigns.
Art Director and Designer at SMP
January 1, 2003 - September 28, 2025Art direction and design work for various clients and campaigns.
Senior Product Designer (Contract) at VicRoads
September 1, 2025 - September 28, 2025Created user-centered page templates for complex content structures; developed high-fidelity UI designs aligned with brand and accessibility standards; created a new design system for components and documentation; conducted moderated testing on navigation and taxonomy; collaborated closely with development, content, and PMs to deliver Phase One on schedule.
Senior Product Designer (Contract) at Zyft
March 1, 2025 - September 28, 2025Contract designer for Zyft (e-commerce and price comparison). Redesigned e-commerce app and browser extension in 6 weeks; introduced a developer-aligned design system.
Senior Product Designer (Contract) at SixSix
March 1, 2025 - September 28, 2025Product and strategy consultancy. Delivered GrainCorp customer portal MVP in 2 months.
Senior Product Designer at Eurostar
January 1, 2023 - September 28, 2025Redesigned booking flow, increasing conversions by 18%; delivered brand-aligned visual design for new site in 3 months; built design system in 4 months, speeding up delivery across teams.
UX, UI and Visual Designer at Spyscape
October 1, 2021 - September 28, 2025Led UX/UI for multiple sites and apps, including restructuring IA to manage 8 distinct sites; directed content and visual assets to support immersive brand storytelling.
Design Lead at Red Box Digital
August 1, 2019 - September 28, 2025Led redesign of global e-commerce site for Fortnum & Mason (sales +12%) and Charles Tyrwhitt (sales +17%); established design direction and delivery practices across projects.
Senior UI Designer at Which?
February 1, 2018 - September 28, 2025Led numerous projects and the development of new products; set a new standard for design and art direction; researched, designed and tested new native apps and streamlined processes with the development team.
Art Director and Designer at Freelance – Various Clients
April 1, 2016 - September 28, 2025Freelancing with leading London ad agencies and others (UK) for Condé Nast, Cisco, BP, AKQA, BBH, Imagination, Ogilvy, Publicis, R/GA, Sapient Nitro, Tribal DDB; managed projects and collaborations with clients and teams.
Art Director and Designer at Human Footwear
January 1, 2005 - September 28, 2025Art director and designer.
Art Director and Designer at SMP
January 1, 2003 - September 28, 2025Art director and designer.
Education
Bachelor of Design at University of Technology
September 29, 2025 - September 29, 2025Bachelor Of Design, Industrial at University of Technology, Sydney
January 11, 2030 - September 28, 2025Bachelor Of Design, Industrial at University of Technology, Sydney
March 1, 2006 - February 1, 2008Qualifications
Industry Experience
Retail, Computers & Electronics, Consumer Goods, Education, Financial Services, Energy & Utilities, Government, Healthcare, Media & Entertainment, Real Estate & Construction, Software & Internet, Non-Profit Organization, Travel & Hospitality, Professional Services, Transportation & Logistics
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