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I'm passionate about storytelling and believe that compelling narrative can connect audiences to ideas and brands. With a background in content marketing, strategy, SEO, editorial leadership, analytics, and guiding cross-channel teams, I craft and optimize powerful stories that maximize reach, engagement, and impact while maintaining a clear, brand-aligned voice.…

David Baker

Content Creator, Copywriter, Writer, +4

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I'm passionate about storytelling and believe that compelling narrative can connect audiences to ideas and brands. With a background in content marketing, strategy, SEO, editorial leadership, analytics, and guiding cross-channel teams, I craft and optimize powerful stories that maximize reach, engagement, and impact while maintaining a clear, brand-aligned voice.…

Available to hire

Salt Lake City, United States

I’m passionate about storytelling and believe that compelling narrative can connect audiences to ideas and brands.

With a background in content marketing, strategy, SEO, editorial leadership, analytics, and guiding cross-channel teams, I craft and optimize powerful stories that maximize reach, engagement, and impact while maintaining a clear, brand-aligned voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Content at Whole30

August 1, 2022 - November 1, 2025

Developed and executed a multi-channel content strategy for Whole30’s omnichannel output including web, social, YouTube, and email-marketing efforts; Managed a team of six across channels; Directed content program to enable cross-pollination; Implemented a SEO-first approach; Established efficient content and project management processes; Shaped content from idea to publication with consistent brand voice; Collaborated with founders and leadership to align company-wide strategy; Tracked KPIs and drove revenue impact.

Senior Manager, Online Brand Reputation; Managing Editor at USANA Health Sciences

August 1, 2011 - August 1, 2022

Shaped voice, writing guidelines, and content strategy for AskTheScientists.com and associated social channels; Managed in-house SEO experts to boost organic attention and maintain positive brand reputation; shepherded content from idea to execution and distribution; Worked with subject-matter experts to translate expertise into compelling, educational, optimized, and actionable content about health and nutrition; Directed freelance writers; Edited copy for voice, organization, and engagement; Produced monthly newsletters; Tracked KPIs to evaluate content approaches; Educated a global audience on science and health.