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I'm passionate about storytelling and believe that compelling narratives can connect audiences to ideas and brands. My experience and expertise in content marketing, strategy, SEO, editorial, analytics, and team management, help me guide the production and deployment of powerful stories that are optimized for reach, impact, and audience engagement.…

David Baker

Content Creator, Copywriter, Writer, +7

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I'm passionate about storytelling and believe that compelling narratives can connect audiences to ideas and brands. My experience and expertise in content marketing, strategy, SEO, editorial, analytics, and team management, help me guide the production and deployment of powerful stories that are optimized for reach, impact, and audience engagement.…

Available to hire

Salt Lake City, United States

I’m passionate about storytelling and believe that compelling narratives can connect audiences to ideas and brands.

My experience and expertise in content marketing, strategy, SEO, editorial, analytics, and team management, help me guide the production and deployment of powerful stories that are optimized for reach, impact, and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Content at Whole30

August 1, 2022 - November 1, 2025

Developed and executed a multi-channel content strategy for Whole30’s omnichannel output including web, social, YouTube, and email-marketing efforts; Managed a team of six across channels; Directed content program to enable cross-pollination; Implemented a SEO-first approach; Established efficient content and project management processes; Shaped content from idea to publication with consistent brand voice; Collaborated with founders and leadership to align company-wide strategy; Tracked KPIs and drove revenue impact.

Senior Manager, Online Brand Reputation; Managing Editor at USANA Health Sciences

August 1, 2011 - August 1, 2022

Shaped voice, writing guidelines, and content strategy for AskTheScientists.com and associated social channels; Managed in-house SEO experts to boost organic attention and maintain positive brand reputation; shepherded content from idea to execution and distribution; Worked with subject-matter experts to translate expertise into compelling, educational, optimized, and actionable content about health and nutrition; Directed freelance writers; Edited copy for voice, organization, and engagement; Produced monthly newsletters; Tracked KPIs to evaluate content approaches; Educated a global audience on science and health.

Sr. Manager, Online Brand Reputation; Managing Editor at USANA Health Sciences

August 1, 2011 - August 1, 2022

Shaped the voice, writing guidelines, and content strategy for AskTheScientists.com and associated social channels; managed in-house SEO experts to boost organic attention and maintain a positive brand reputation; shepherded content from idea to execution; collaborated with subject-matter experts to translate expertise into compelling, educational, optimized, and actionable content about health and nutrition; edited copy for voice, organization, and engagement; produced monthly newsletters and tracked KPIs to evaluate content approaches; educated a global audience; mentored writers; editorial governance.